Tad Network

tadgulf.com

Tad Network is a below-the-line advertising agency with a decade of experience in the GCC market. We cover the region, with offices in the UAE, Kuwait and Oman and we operate through partners in Saudi Arabia, Bahrain and Qatar. Tad works with a select group of multinational clients, promoting some of the best-known global brands to discerning consumers. We are experts in Sales Promotion Activities, Merchandising & In-store Display, Corporate Gifts and Premiums, Advertising and Print Material, Event Management and more.

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AD NETWORKS,ADVERTISER PLATFORMS

AUSTRALIA-BASED PODCAST COMPANY RANIERI & CO. SELECTS VERITONIC TO MEASURE AD PERFORMANCE ACROSS ITS PODCAST NETWORK

Veritonic | August 10, 2022

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Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance. In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project...

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ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

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Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

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DISPLAY ADVERTISING

DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

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AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

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news image

AD NETWORKS,ADVERTISER PLATFORMS

AUSTRALIA-BASED PODCAST COMPANY RANIERI & CO. SELECTS VERITONIC TO MEASURE AD PERFORMANCE ACROSS ITS PODCAST NETWORK

Veritonic | August 10, 2022

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance. In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project...

Read More
news image

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More
news image

DISPLAY ADVERTISING

DOUBLEVERIFY FRAUD LAB REPORT: CTV FRAUDSTERS IMPERSONATE SMART REFRIGERATORS TO FALSIFY CTV TRAFFIC

DoubleVerify | August 25, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...

Read More
news image

AD TECH AND MARTECH

INTEGRAL AD SCIENCE ENHANCES CONTEXT CONTROL FOR ADVERTISERS AND PUBLISHERS GLOBALLY

Integral Ad Science | December 03, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...

Read More