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Google | February 21, 2020
On Thursday Google confirmed it has removed nearly 600 Android apps from the Google Play Store and banned them from its ad services for violating its policies on disruptive advertising and interstitials. "We define disruptive ads as ads that are displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," said Per Bjorke, senior product manager for ad traffic quality in a blog post. "While they can occur in-app, one form of dis...
Display Advertising
FuboTV | October 04, 2022
FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboT...
Ad Networks
Integral Marketing & Advertising | August 04, 2022
Today, long-time marketing industry veteran Yeliza Centeio launches Integral, a woman-owned, bilingual marketing and advertising agency marked by inclusivity with a fresh approach to meeting client needs and surpassing expectations. For Centeio, the first phase of her career took place inside leading advertising agencies in Boston and Ft. Lauderdale, working with brands in the travel & tourism, higher education, eCommerce/retail, B2B tech, insurance and healthcare sectors. As ...
Advertiser Platforms
prnewswire | March 28, 2023
Premium digital out of home (DOOH) media owner Ocean Outdoor has announced an exclusive partnership with the Web3 engagement platform SmartMedia Technologies (SMT). The collaboration allows Ocean to leverage The SmartMedia Stack, SMT's self-serve, no-code, drag, drop and distribute studio, further elevating the connection between large format digital outdoor and mobile screens for brands seeking immersive audience experiences. Using Ocean Labs' technology pack...
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