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LinkedIn | May 09, 2022

LinkedIn has decided to restrict the reach of several types of posts in user feeds. In addition, it has agreed to update its algorithm and ranking of content to ensure that the users get improved relevancy in their feed. The users on LinkedIn are currently bothered by the low quality, irrelevant, political and engagement baiting content. The users have also been observed to witness excessive polls. Therefore, LinkedIn will offer controls to the platform users for their preferred c...

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Teads | December 13, 2022

Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership with Integral Ad Science (IAS), a global leader in digital media quality. The partnership, which will see Teads integrate IAS’s Context Control solution for avoidance, will ensure advertisers avoid content deemed unsuitable for their brand. Available globally, advertisers can use Teads’ Ad Manager to access IAS’s curated list of contextual segments and ...

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Volta | October 14, 2022

Volta Inc. (NYSE: VLTA) ("Volta"), an industry-leading electric vehicle ("EV") charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. This capability furthers Volta's commitment to providing advertisers and consumers with an innovative and impactful digital media experience. In addition to 3D features, Volta Media offers a set of dynamic creative options, incl...

Facebook | May 18, 2020

Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....