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MiQ | May 19, 2022
MiQ, the leading global programmatic media partner, has launched its ground-breaking analytics and measurement capability for cross-channel YouTube and TV campaigns in the UK. The innovative solution bridges the gap between the two channels. By connecting these often-disparate datasets, brands are empowered to reach nearly 100% of their target viewers on YouTube and measure reach deterministically across these channels – all in a cost-efficient and privacy compliant way.
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DHgate | November 30, 2021
China's leading B2B cross-border e-commerce marketplace DHgate and Google recently announced the launch of a joint advertisement solution to make it faster and easier for exporters to market overseas to drive online sales.
This solution, which is called Huitou Advertising Platform and also marks first of its kind in China, has significantly lowered the barrier for 2.3 million sellers on DHgate, most of whom are micro, small, and medium-sized enterprises (MSMEs). With this solu...
Mediavine | December 14, 2020
Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives.
Mediavine selected the following ...
AdsDax | July 13, 2020
AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has recorded over 1 billion advert events on the Hedera Hashgraph mainnet, marking the biggest ever effort by any ad-tech provider to shift the advertising industry towards blockchain and distributed ledger technologies (DLT). The pioneering ad-platform began tracking events on the Hashgraph mainnet 8 months ago and has been growing in daily recorded events and transactions ever since. ...
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