That Company

menafn | January 13, 2020

Technology allows us to insert ourselves in all the spaces where we develop, and that is that it becomes necessary and almost obligatory in order to be able to be in tune with the new changes that are taking place in today's world. Digital advertising represents a tool to reach all sectors related to the area in which we move. This change brings innumerable advantages for marketers who currently use advertising in digital media . Digital advertising, specifically in the media, helps both com...

Programmatic Advertising

Teads, Acxiom | October 01, 2021

Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first. Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...

AcuityAds | September 16, 2020

AcuityAds Holdings Inc. (TSX: AT) (OTCQX: ACUIF) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising campaigns, today provided an update on the launch date for the Company's new highly anticipated advertising automation platform. The invite-only digital event will be held at 11:00 AM ET / 8:00 AM PT on October 1, 2020. "We are proud to be...

Display Advertising

AppsFlyer | October 28, 2022

AppsFlyer has released its new survey report, Connected TV Trends, 2022-23, Advertiser and Viewer Perceptions, that combines viewer and brand insights on the rapidly evolving Connected TV (CTV) space. The growth of CTV devices and platforms has spurred interest and popularity for advertising, and the survey found that currently, 64% of businesses are running direct response campaigns on CTV. Advertising on CTV also allows brands to expand reach, measure cross-platform, cross-devic...