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Ad Tech and Martech
Interactive Advertising Bureau | March 10, 2021
As ad-tech organizations consider AI options in contrast to treats and other outsider trackers, the Interactive Advertising Bureau (IAB) is delivering new rules and best practices for the utilization of machine learning at each level of digital advertising production.
The guide draws on encounters from different distributers, organizations, and ad-tech organizations to layout nine uses going from imaginative production and logical video to inward handle mechanization and data migr...
Parsec Media, Kargo | April 01, 2022
Kargo today announced that it has acquired the attention-based mobile advertising business, Parsec. With Parsec, Kargo expands the ability of advertisers to buy digital media using the time an ad is exposed on screen across a variety of unique creative formats, creating the only platform to deliver attention-based, optimized, digital advertising for marketers.
“Our mission is to create memorable experiences for consumers, in turn, creating more value for brands...
Advertiser Campaign Management
Volta | October 14, 2022
Volta Inc. (NYSE: VLTA) ("Volta"), an industry-leading electric vehicle ("EV") charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. This capability furthers Volta's commitment to providing advertisers and consumers with an innovative and impactful digital media experience.
In addition to 3D features, Volta Media offers a set of dynamic creative options, incl...
Social Media Advertising
Smartly.io | October 19, 2022
Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marlow Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative partner that Smartly.io acquired in Q1 of this year.
The acquisition advanced Smartly.io’s cross-channel reach from social to include dynamic ...
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