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PROGRAMMATIC ADVERTISING

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

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Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

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CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

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Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

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YOUTUBE UPDATES: MID-ROLL ADS EDITOR AND NOTIFICATION ANALYTICS

searchenginejournal | March 04, 2020

news image

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...

Read More

PROGRAMMATIC ADVERTISING

IAB PARTNERS WITH DEAKIN UNIVERSITY TO LAUNCH DIGITAL ADVERTISING MICROCREDENTIAL COURSES

IAB Australia | October 11, 2022

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IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. The accredited postgraduate ...

Read More
news image

PROGRAMMATIC ADVERTISING

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

Read More
news image

CLICKBOOTH.COM LLC ANNOUNCES REBRAND OF CLICKBOOTH, ADPERIO, AND IGNITE OPM INTO PERFORM[CB]

prnewswire | February 25, 2020

Clickbooth.com LLC, the recognized leader within the online performance marketing industry, announced today the unification of its divisions into one new global brand, Perform[cb]. This extensive rebrand was driven by the integration of the CPA and mobile networks into one comprehensive performance marketing network and includes a new logo, positioning, and website. Through Perform[cb], the company has created the premier performance marketing destination for marketers, advertisers, affiliates a...

Read More
news image

YOUTUBE UPDATES: MID-ROLL ADS EDITOR AND NOTIFICATION ANALYTICS

searchenginejournal | March 04, 2020

YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...

Read More
news image

PROGRAMMATIC ADVERTISING

IAB PARTNERS WITH DEAKIN UNIVERSITY TO LAUNCH DIGITAL ADVERTISING MICROCREDENTIAL COURSES

IAB Australia | October 11, 2022

IAB Australia has partnered with Deakin University to deliver a series of co-designed microcredentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. The accredited postgraduate ...

Read More