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AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

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In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

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IAB TECH LAB RELEASES CONTENT TAXONOMY 2.2 TO IMPROVE BRAND SAFETY AND SUPPORT BRAND SUITABILITY

IAB Tech Lab | October 29, 2020

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IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

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SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

thedrum | January 15, 2020

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Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

SCITON LAUNCHES INAUGURAL DIGITAL CAMPAIGN

Sciton | November 30, 2020

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Sciton Inc., a leading manufacturer of medical and aesthetic lasers and light source technologies, launches a new advertising series "You Deserve Better, You Deserve Sciton" to coincide with the holiday season. Fall and winter are customarily the best season to go through aesthetic laser treatments because of less time spent in the sun and additional time spent indoors. Sciton exploits this with a robust ad campaign that reaches customers where they are investing the mos...

Read More

AD TECH AND MARTECH

Google | March 16, 2021

news image

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

IAB Tech Lab | October 29, 2020

news image

IAB TECH LAB RELEASES CONTENT TAXONOMY 2.2 TO IMPROVE BRAND SAFETY AND SUPPORT BRAND SUITABILITY

IAB Tech Lab today released Content Taxonomy 2.2, a common language to help third-party verification vendors and publishers identify content so that the advertisers can make decisions about whether it's appropriate for their ads. Tech Lab worked closely with the Global Alliance for Responsible Media (GARM) to create the update, with the shared goal of creating a safer digital environment. The Content Taxonomy enables buyers to use a consistent, easy-to-understand language across the entire a...

Read More

thedrum | January 15, 2020

news image

SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

Sciton | November 30, 2020

news image

SCITON LAUNCHES INAUGURAL DIGITAL CAMPAIGN

Sciton Inc., a leading manufacturer of medical and aesthetic lasers and light source technologies, launches a new advertising series "You Deserve Better, You Deserve Sciton" to coincide with the holiday season. Fall and winter are customarily the best season to go through aesthetic laser treatments because of less time spent in the sun and additional time spent indoors. Sciton exploits this with a robust ad campaign that reaches customers where they are investing the mos...

Read More