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EXPERTS SAY SOCIAL MEDIA ENGAGEMENT IS RIPE FOR ADS

bangkokpost | February 28, 2020

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Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. "We see little growth of social media user penetration, which reached 75% of the Thai population in 2019, from 74% in 2018," K...

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SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

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SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

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ADOMNI TO INTERSPERSE CURATED MOVING IMAGE ARTWORKS FROM NIIO INTO THE DIGITAL OUT OF HOME ADVERTISING LOOP

Adomni | September 03, 2020

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Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan...

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CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

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At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

Read More
news image

EXPERTS SAY SOCIAL MEDIA ENGAGEMENT IS RIPE FOR ADS

bangkokpost | February 28, 2020

Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversation-based commerce as well as purpose and contextual marketing. "We see little growth of social media user penetration, which reached 75% of the Thai population in 2019, from 74% in 2018," K...

Read More
news image

AD NETWORKS

SMARTASSET LAUNCHES SIMPLER ROAD TO RETIREMENT TV AD CAMPAIGN WITH MARKETING ARCHITECTS

SmartAsset | December 30, 2021

SmartAsset, an online destination for financial advice and marketplace that connects consumers to financial advisors, launched a national TV campaign this week in partnership with All-Inclusive TV agency Marketing Architects. Founded in 2012, SmartAsset is an award-winning financial technology company that helps more than 75 million people each month make smart financial decisions through free data-driven content, personalized calculators and educational tools. Additionally, Smart...

Read More
news image

ADOMNI TO INTERSPERSE CURATED MOVING IMAGE ARTWORKS FROM NIIO INTO THE DIGITAL OUT OF HOME ADVERTISING LOOP

Adomni | September 03, 2020

Adomni, is teaming up with Niio, the premium video and new media art platform. Starting in August 2020, Atlanta, Dallas and Phoenix will be the first three cities to feature Niio artworks on Uber's cartop advertising network, Uber OOH powered by Adomni, that launched this past February. "We saw a special opportunity to utilize captivating digital artworks to bring color, positive energy and creative inspiration to the huge audiences that Uber OOH reaches," said Adomni CEO, Jonathan...

Read More
news image

CHANNEL 4 HANDED MILLIONS IN BONUSES AS TV AD MARKET FALTERS AMID CORONAVIRUS

theguardian | April 06, 2020

At a Glance: Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic. Channel 4 wil...

Read More