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ADVERTISER PLATFORMS

ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

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Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

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AD TECH AND MARTECH

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

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Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

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CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

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The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

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AD NETWORKS

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

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AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

Read More
news image

ADVERTISER PLATFORMS

ANOTHER VETERAN CEO PUZZLED BY ELON MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

Read More
news image

AD TECH AND MARTECH

HEPSIBURADA ANNOUNCES ADVERTISING PARTNERSHIP WITH FACEBOOK

Hepsiburada | November 15, 2021

Hepsiburada (NASDAQ: HEPS), a leading Turkish e-commerce platform, today announces a joint performance advertising platform in partnership with Facebook. Managed Partner Ads (MPA) is a next-generation social media advertising platform designed to be used exclusively by Hepsiburada's small and mid-size enterprises (SMEs). The platform allows SMEs to place targeted adverts on Facebook and Instagram. Once live, the adverts will be seen by millions of potential customers on Facebo...

Read More
news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

AD NETWORKS

AUDIOVALLEY AND MEDIADONUTS TEAMS UP TO MONETIZE TARGETSPOT’S DIGITAL AUDIO INVENTORY IN INDIA AND SOUTH-EAST ASIA

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...

Read More