The B2B Marketing Lab

theverge | February 24, 2020

Uber inked a deal to place ads on the roof of some of its vehicles, in a move that will likely generate some new revenue for the notorious cash-burning company and comparisons to Uber’s original adversary, the old-school taxi industry. Adweek is reporting that Uber struck a deal with out-of-home ad-tech company Adomni that will introduce ads to some of its vehicles in three cities starting April 1st. While Uber drivers could place ad displays on top of their vehicles through third-party co...

prnewswire | February 12, 2020

MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The viewability guidelines are "intended to provide guidance for the measurement of viewable impressions that supplement existing IAB Measurement Guidelines for display advertising and digital video ad...

MOBILE ADVERTISING

Comscore | November 23, 2020

Comscore, a confided in accomplice for arranging, executing, and assessing media across stages, today reported another consent to give Anzu, the world's in-game advertising pioneer, with Comscore's industry-driving Validated Campaign Essentials™ (VCE®) and Comscore Brand Survey Lift™ answers for versatile missions. The gaming market is greater than the music and entertainment worlds joined, with an overall crowd beating 3 billion individuals who are extende...

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...