The B2B Marketing Lab

The B2B Marketing Lab is a Growth Marketing Consultancy and the fastest growing HubSpot Partner in EMEA, the first HubSpot Diamond Accredited Partner in the UK & Singapore, and the largest HubSpot Partner in the UK. The B2B Marketing Lab works with like-minded companies, that are growing fast and need an agile, marketing Partner to help them grow in revenues & profits.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

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A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

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FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

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Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

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AD NETWORKS

IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science, Media Rating Council | November 09, 2021

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Delivers much-needed transparency for advertisers across their social media buying SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growt...

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WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

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The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

JUNIPER RESEARCH: DIGITAL AD SPEND TO REACH $753 BILLION GLOBALLY IN 2026, DRIVEN BY IN-APP ADVERTISING GROWTH

Juniper | February 08, 2022

A new Juniper Research study found that global digital advertising spend will increase from $407 billion in 2022 to $753 billion in 2026; representing growth of 85%. The report found that mobile in-app revenue will account for 56% of global spend by 2026. The new research, Digital Advertising: Emerging Trends, Key Opportunities & Market Forecasts 2022-2026, found that whilst privacy changes from Apple and Google are restricting the potential for effective ad attribution, there...

Read More
news image

FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

Read More
news image

AD NETWORKS

IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science, Media Rating Council | November 09, 2021

Delivers much-needed transparency for advertisers across their social media buying SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growt...

Read More
news image

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More