The B2B Marketing Lab

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The B2B Marketing Lab is a Growth Marketing Consultancy and the fastest growing HubSpot Partner in EMEA, the first HubSpot Diamond Accredited Partner in the UK & Singapore, and the largest HubSpot Partner in the UK. The B2B Marketing Lab works with like-minded companies, that are growing fast and need an agile, marketing Partner to help them grow in revenues & profits.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

news image

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More

SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

thedrum | January 15, 2020

news image

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More

ADVERTISER PLATFORMS

MUSK PUTS THE TWITTER TAKEOVER ON HOLD

Twitter | May 17, 2022

news image

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

Read More

DISPLAY ADVERTISING

CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

Cox Media Group, Amazon | July 22, 2021

news image

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

Read More
news image

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More
news image

SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

thedrum | January 15, 2020

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Read More
news image

ADVERTISER PLATFORMS

MUSK PUTS THE TWITTER TAKEOVER ON HOLD

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

Read More
news image

DISPLAY ADVERTISING

CMG ANNOUNCES STRATEGIC INITIATIVE WITH AMAZON ADVERTISING

Cox Media Group, Amazon | July 22, 2021

CMG Local Solutions today announced a strategic partnership with Amazon Advertising, which will allow CMG Local Solutions advertisers to access local audiences via Amazon Advertising's digital services. CMG Local Solutions advertisers throughout the country may now programmatically acquire display and OTT ads via Amazon DSP and evaluate their campaign performance using Amazon Advertising's suite of full-funnel measurement solutions. These new offerings, when combined with CMG's premi...

Read More