The Brand Syndicate

Belkins
The Brand Guy at The Brand Syndicate. What’s The Brand Syndicate? It started off as a brand strategy collective way back in 2008 and has evolved over time into whatever you want it to be.

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IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

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NORMALCY IN THE AGE OF APPREHENSION

MediaVillage | April 17, 2020

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When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More

MERKLE LAUNCHES DIGITAL ADVERTISING SOLUTION FOR RETAILERS TO MONETIZE THEIR CUSTOMER DATA

marketingland | January 20, 2020

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This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers unders...

Read More

ADVERTISER PLATFORMS

DIGITAL MARKETING FIRM CRYSTALEAD PARTNERS MORE PUBLISHING SITES TO ENHANCE EXPOSURE TO DIGITAL CONTENT PUBLISHED THROUGH THE COMPANY'S PLATFORM

Crystalead | February 16, 2021

news image

During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing. This measure is a re...

Read More
news image

IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Read More
news image

NORMALCY IN THE AGE OF APPREHENSION

MediaVillage | April 17, 2020

When the foreign pandemic first started to become a domestic reality, regular readers of this column will remember that we shifted our editorial focus away from business and enterprise to positive thoughts for persevering in unprecedented times. To that end, we've talked about the effortless things that each of us could do to improve our emotional reality and that of those around us. Behold the power of a simple smile or the choice to banish negativity in favor of the happiness and joy that ...

Read More
news image

MERKLE LAUNCHES DIGITAL ADVERTISING SOLUTION FOR RETAILERS TO MONETIZE THEIR CUSTOMER DATA

marketingland | January 20, 2020

This month, performance marketing agency Merkle launched New Stream Media, a service aimed at helping retailers develop and support media programs to monetize their customer data and sell advertising on and off of their own websites. The need. The offering stemmed from the “consistent conversations around data” that Merkle found it was having with its retail clients, which account for roughly a quarter of the agency’s client roster. “We saw a need to help retailers unders...

Read More
news image

ADVERTISER PLATFORMS

DIGITAL MARKETING FIRM CRYSTALEAD PARTNERS MORE PUBLISHING SITES TO ENHANCE EXPOSURE TO DIGITAL CONTENT PUBLISHED THROUGH THE COMPANY'S PLATFORM

Crystalead | February 16, 2021

During the previous several months, a sharp rise in digital marketing activity was recorded around the world. Therefore, Crystalead, a dominant firm in the industry, has announced that it is taking measures to enhance exposure to digital content distributed through the organization's platform. Presently, advertisers deciding to work with Crystalead enjoy a much larger potential audience, accordingly upgrading possibilities of profit from digital marketing. This measure is a re...

Read More