The Crocodile

thecroc.com

We're an award-winning marketing agency, passionate about making B2B marketing more human. For over 25 years, we've been helping leading UK and international brands across a broad range of sectors including technology, professional services, and financial services, to build stronger, more connected relationships with their prospects and customers. Great conversations evolve in real-time, based on what people are talking about right now. We think good marketing should be this way too. We help our clients deliver the best customer experiences they can - driven by real-time and personal conversations.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Related News

AD TECH INNOVATOR TARGETABLE: ADVERTISING IS CHANGING & RESTAURANT OWNERS NEED TO PAY HEED

prnewswire | January 28, 2020

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A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner. In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digi...

Read More

ADVERTISER PLATFORMS

ADVERTISING INDUSTRY TITAN ‘PUZZLED’ BY MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

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Add another veteran CEO to the list that is rather unsure by what Tesla CEO Elon Musk has planned for Twitter, should the world’s richest man close the deal for the social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum on the outlook for Twitter sh...

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BRAND MARKETING

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

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VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More

AD TECH AND MARTECH

EQUATIV RENEWS PARTNERSHIP WITH SEEDTAG & THE EXTENSION OF THEIR CONTEXTUAL AI SOLUTION

ExchangeWire | March 23, 2023

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Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audien...

Read More
news image

AD TECH INNOVATOR TARGETABLE: ADVERTISING IS CHANGING & RESTAURANT OWNERS NEED TO PAY HEED

prnewswire | January 28, 2020

A new white paper from ad tech innovator Targetable finds that restaurant owners and other entrepreneurs are moving en masse from traditional media to social media advertising platforms that offer the ability to localize, target specific demographic groups and generate new customers and revenue in a time-efficient manner. In fact, the San Diego-based marketing platform notes, 2019 marked an important milestone in the US advertising sector, a year that for the first time saw dollars spent on digi...

Read More
news image

ADVERTISER PLATFORMS

ADVERTISING INDUSTRY TITAN ‘PUZZLED’ BY MUSK’S PLAN FOR TWITTER

Twitter, Tesla | May 31, 2022

Add another veteran CEO to the list that is rather unsure by what Tesla CEO Elon Musk has planned for Twitter, should the world’s richest man close the deal for the social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum on the outlook for Twitter sh...

Read More
news image

BRAND MARKETING

CONNECTED TV ADVERTISING COMPANIES VIDEOBYTE AND VIDEOBRIDGE ANNOUNCE MERGER

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Read More
news image

AD TECH AND MARTECH

EQUATIV RENEWS PARTNERSHIP WITH SEEDTAG & THE EXTENSION OF THEIR CONTEXTUAL AI SOLUTION

ExchangeWire | March 23, 2023

Equativ, the leading independent ad tech platform, and Seedtag, the leader in contextual advertising, announce today (March 21st, 2023) the extension of their global strategic partnership into Equativ’s curation offering. Seedtag has selected Equativ’s curation platform to enrich its contextual targeting solution with the power of Equativ’s targeting capabilities and premium ecosystem. The common goal of this partnership is to empower buyers to engage with relevant audien...

Read More