the goodfellas

thegoodfellas.com.br

the goodfellas is a creative & technology digital company focused on designing and producing interactive experiences in advertising. Laureate in several international creative festivals, in 2012 won the first Gold Lion ever at Cannes Lions Festival for an iPad ad, for the digital production of “Fake Ad” for Bradesco Seguros with AlmapBBDO.

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SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

CADENT AND 605 PARTNER TO DRIVE OUTCOMES AND RETURN ON AD SPEND FOR MARKETERS

Cadent | December 15, 2022

news image

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, today announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. With over 15 reports delivered to-date and more to come in...

Read More

MOBILE ADVERTISING

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

Anzu | February 24, 2021

news image

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More

AD NETWORKS

VIVENDI'S FIRST-QUARTER REVENUE CLIMBED 8%, CREDIT TO CANAL+ AND HAVAS

Vivendi | April 25, 2022

news image

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi ...

Read More

AD NETWORKS

COLLING MEDIA INTRODUCES FIRST-PARTY DATA TO GENERATE HIGH-CONVERTING LEADS FROM GOOGLE ADS

Colling Media | December 02, 2020

news image

Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers. First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...

Read More
news image

SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH

CADENT AND 605 PARTNER TO DRIVE OUTCOMES AND RETURN ON AD SPEND FOR MARKETERS

Cadent | December 15, 2022

Cadent Aperture Platform, the largest independent platform for advanced TV advertising, today announced a partnership with 605, a leading television measurement and analytics company, to understand the full impact of campaigns and measure business outcomes. This partnership enables Cadent's portfolio of clients to gain insight into metrics that matter for their campaigns, while measuring the true ROI of their ad spend. With over 15 reports delivered to-date and more to come in...

Read More
news image

MOBILE ADVERTISING

ANZU PARTNERS WITH INMOBI FOR PROGRAMMATIC BRANDS ADVERTISING

Anzu | February 24, 2021

In-game advertising platform Anzu has partnered with InMobi for programmatic advertising. Through the partnership, InMobi's brand advertisers will have access to Anzu's mobile gaming inventory and will be able to buy in-game display and video ads programmatically. Furthermore, the ads specialist's inventory includes exclusive titles across a range of genres, including sport and action. "We are living in a mobile-first world, and media...

Read More
news image

AD NETWORKS

VIVENDI'S FIRST-QUARTER REVENUE CLIMBED 8%, CREDIT TO CANAL+ AND HAVAS

Vivendi | April 25, 2022

Vivendi, the French media and telecommunications conglomerate has revealed that its revenue grew by 7.9%. Last year for the same period, the group gained EUR 2.1 billion and for this quarter, it has become EUR 2.38 billion. Source: Vivendi ...

Read More
news image

AD NETWORKS

COLLING MEDIA INTRODUCES FIRST-PARTY DATA TO GENERATE HIGH-CONVERTING LEADS FROM GOOGLE ADS

Colling Media | December 02, 2020

Phoenix-based Colling Media is pushing the limits of advertising with its most recent product introduction: utilizing a client's first-party information to produce high-changing over leads from Google Ads, and robotizing them to zero in on purchasers well on the way to become paying customers. First-party data is the information a business gathers directly from possible customers. Such data incorporates moves consumers take, for example, filling out forms and other online acti...

Read More