The James Agency

thejamesagency.com

An integrated advertising, public relations and digital firm, The James Agency (TJA) custom fits a comprehensive marketing strategy for each client. Founded in 2003, TJA specializes in hospitality and lifestyle brands, handling all work in-house. Core services include advertising, public relations, media buying, digital marketing, video production and web.

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Advertiser Platforms

LIVERAMP LAUNCHES ENHANCED TV PLATFORM WITH SUPPORT FROM INNOVID, E.W. SCRIPPS COMPANY, PUBLICA, PHILO, PLEX, UNIVISION AND DISH

LiveRamp | October 12, 2021

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LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

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INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

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Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

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Programmatic Advertising

VIANT ENHANCES CTV FRAUD PROTECTION THROUGH INTEGRAL AD SCIENCE PARTNERSHIP

Integral Ad Science, Viant Technology | September 23, 2021

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Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...

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Ad Tech and Martech

PMG ACQUIRES CAMELOT STRATEGIC MARKETING & MEDIA, EXPANDING SERVICES TO DRIVE TRANSFORMATIONAL IMPACT

Business Wire | October 03, 2023

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PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an ...

Read More
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Advertiser Platforms

LIVERAMP LAUNCHES ENHANCED TV PLATFORM WITH SUPPORT FROM INNOVID, E.W. SCRIPPS COMPANY, PUBLICA, PHILO, PLEX, UNIVISION AND DISH

LiveRamp | October 12, 2021

LiveRamp (NYSE: RAMP), the leading data connectivity platform, announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first and only end-to-end solution that enables media sellers and advertisers to collaborate, activate, and quantify media campaigns in a coordinated way across all TV inventory: linear, streaming, and digital video. Most importantly, the comprehensive TV platform is power...

Read More
news image

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More
news image

Programmatic Advertising

VIANT ENHANCES CTV FRAUD PROTECTION THROUGH INTEGRAL AD SCIENCE PARTNERSHIP

Integral Ad Science, Viant Technology | September 23, 2021

Viant Technology Inc., a leading people-based advertising software company and Integral Ad Science, a global leader in digital media quality, today announced an expanded partnership integrating IAS's CTV fraud pre-bid solution within the Adelphic advertising software, enhancing CTV fraud protection capabilities for brands and agencies. Through the expanded partnership, Viant’s brands and agencies can now optimize their CTV campaigns to avoid known sources of bot fraud an...

Read More
news image

Ad Tech and Martech

PMG ACQUIRES CAMELOT STRATEGIC MARKETING & MEDIA, EXPANDING SERVICES TO DRIVE TRANSFORMATIONAL IMPACT

Business Wire | October 03, 2023

PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an ...

Read More