The James Agency

thejamesagency.com

An integrated advertising, public relations and digital firm, The James Agency (TJA) custom fits a comprehensive marketing strategy for each client. Founded in 2003, TJA specializes in hospitality and lifestyle brands, handling all work in-house. Core services include advertising, public relations, media buying, digital marketing, video production and web.

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PURECARS CERTIFIED AS OFFICIAL PROVIDERS OF DIGITAL ADVERTISING FOR THE HONDA HDCX PROGRAM

PureCars | July 02, 2020

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PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as one of the official providers of digital advertising for the Honda HDCX Program. PureCars is now certified in a total of 15 OEM programs across the U.S.While the automotive industry continues to rebound from the March plummet of COVID-19-related auto sales, dealers have relied on digital advertising to drive consumer demand. Over the past few weeks, ad...

Read More

BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

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Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
Read More

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

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The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More

AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

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Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

Read More
news image

PURECARS CERTIFIED AS OFFICIAL PROVIDERS OF DIGITAL ADVERTISING FOR THE HONDA HDCX PROGRAM

PureCars | July 02, 2020

PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as one of the official providers of digital advertising for the Honda HDCX Program. PureCars is now certified in a total of 15 OEM programs across the U.S.While the automotive industry continues to rebound from the March plummet of COVID-19-related auto sales, dealers have relied on digital advertising to drive consumer demand. Over the past few weeks, ad...

Read More
news image

BRAND MARKETING

IAS AND MEDIAOCEAN PARTNER TO TRANSFORM CAMPAIGN MANAGEMENT

IAS | December 09, 2021

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
Read More

news image

NEW YORK TIMES SHOWS GROWTH EVERYWHERE BUT ADVERTISING

adexchanger | February 06, 2020

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4 revenue rose 1.1% as the Times’ two other revenue categories grew, offsetting advertising’s declin...

Read More
news image

AT&T'S ADVERTISING COMPANY XANDR LAUNCHES DYNAMIC PAUSE ADS

thefastmode | January 27, 2020

Xandr, AT&T’s advertising company, has announced the launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These high-value, brand-safe ad formats complement, rather than disrupt, the viewing experience by leveraging the native functionality of the “pause” button, since consumers only see the ads when they take a break from the content they’re watching, said AT&T. Xandr’s Paus...

Read More