The Marketing Zone, LLC

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The Marketing Zone was founded by Gail Logan and Linda Ruggiero-Cyboran, two senior marketing executives, who believe that creating breakthrough ideas and effective solutions will help clients achieve their objectives and maximize their bottom line potential. The principals are passionate about their work and guided by their integrity. They are client focused, solutions based and results oriented.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

Google | June 03, 2020

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Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

    martechcube | April 01, 2020

    news image

    Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

    Read More

    ADVERTISER PLATFORMS

    MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

    Model B | August 17, 2021

    news image

    Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

    Read More

    ADVERTISER PLATFORMS

    ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

    Roku, Inc. | May 04, 2022

    news image

    Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

    Read More
    news image

    ADS RUNNING ON GOOGLE’S NETWORK ALONGSIDE BASELESS CLAIMS AROUND COVID-19 VIRUS

    Google | June 03, 2020

    Global Disinformation Index recently reviewed 49 sites running baseless claims about the virus, and found Google placed ads on 84% of them. Search and social platforms have had a lot to contend with when it comes to COVID-19.

  • Read More
  • news image

    DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

    martechcube | April 01, 2020

    Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

    Read More
    news image

    ADVERTISER PLATFORMS

    MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

    Model B | August 17, 2021

    Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

    Read More
    news image

    ADVERTISER PLATFORMS

    ROKU UNVEILS A BETTER TV ADVERTISING EXPERIENCE AT FIRST IN-PERSON NEWFRONT

    Roku, Inc. | May 04, 2022

    Roku, Inc. (Nasdaq: ROKU) today hosted its first in-person IAB NewFront at the Chelsea Factory in New York City. As America’s #1 TV streaming platform* with 61.3 million active accounts as of Q1 2022, Roku revealed new advertising solutions to create a better TV advertising experience for marketers in the streaming decade. For the first time ever in Q1 2022, TV streaming devices surpassed legacy pay-TV in weekly reach among adults 18-49 in the U.S., according to Nielsen. To ...

    Read More