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Facebook, Meta | June 02, 2022
On June 1, Sheryl Sandberg’s journey with Facebook (now Meta) came to an end. The longtime second-in-command at Meta stepped down as the chief operating officer. She leaves behind a complicated legacy. Javier Olivan, Meta’s chief growth officer, will now fill in her big shoes.
Sandberg made a post on Facebook to make her resignation official.
“When I took this job in 2008, I hoped I would be in this role for five years,” Sandber...
ExchangeWire | June 29, 2023
Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution.
Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and ...
Billy Gene Is Marketing | April 30, 2021
Billy Gene, CEO of Billy Gene Is Marketing, has introduced a new advertising certification program. The four-month intensive program is designed for candidates who want to launch a career in ads, as well as marketing departments who want to advertise their own business in-house. The class will be held from May 4 to August 4, 2021.
The Certified Advertising Genius Program will be taught in weekly classes, but this is not your typical classroom environment. This is a "million-d...
AdGreetz | August 13, 2020
AdGreetz, the industry's leading video personalization platform, today announced a partnership with TikTok, the social-networking service that is currently the most downloaded app in the world. The relationship extends TikTok's platform capabilities significantly, enabling advertisers globally to more-effectively communicate with users by producing, deploying and optimizing relevant, hyper-personalized content and messaging delivered in real time. "The world around us is changing da...
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