The Martin Group

Belkins
The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with offices in Rochester and Albany, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, and not-for-profits. In 2016, The Martin Group was named one of WNY’s Top Private Companies and the 2nd Fastest Growing Company in WNY by Buffalo Business First.

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BARRIE TRANSIT WELCOMES NEW ADVERTISING PARTNER

barrietoday | February 12, 2020

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Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through vari...

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TAILORED BRANDS FURLOUGHS ALL US STORE EMPLOYEES

fashionunited | March 26, 2020

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Tailored Brands, Inc. has decided to extend the temporary closure of its retail stores until at least May 4, 2020. In conjunction with the decision to extend the store closure window, Tailored Brands announced it would implement additional cost reductions, including furloughing all U.S. store employees as well as a significant portion of employees in its distribution network and offices. Commenting on the measures taken by the company, Tailored Brands President and CEO Dinesh Lathi said in a sta...

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INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

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Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

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DISPLAY ADVERTISING

PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

Perpetua | January 19, 2022

news image

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

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news image

BARRIE TRANSIT WELCOMES NEW ADVERTISING PARTNER

barrietoday | February 12, 2020

Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through vari...

Read More
news image

TAILORED BRANDS FURLOUGHS ALL US STORE EMPLOYEES

fashionunited | March 26, 2020

Tailored Brands, Inc. has decided to extend the temporary closure of its retail stores until at least May 4, 2020. In conjunction with the decision to extend the store closure window, Tailored Brands announced it would implement additional cost reductions, including furloughing all U.S. store employees as well as a significant portion of employees in its distribution network and offices. Commenting on the measures taken by the company, Tailored Brands President and CEO Dinesh Lathi said in a sta...

Read More
news image

INTEGRAL AD SCIENCE AND CHANNEL FACTORY ANNOUNCE YOUTUBE PRODUCT FOR BRAND SAFETY AND CAMPAIGN OPTIMISATION

Channel Factory | August 12, 2020

Integral Ad Science (IAS) and Channel Factory today announced the launch of Channel Science, an industry-leading partnership that gives advertisers the opportunity to leverage both companies' technologies through a single product to ensure their YouTube campaigns are even more brand-safe, brand-suitable and performance-optimized.More than ever before, advertisers are searching for ways to streamline their media buying and improve efficiencies and performance. IAS's channel and vide...

Read More
news image

DISPLAY ADVERTISING

PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

Read More