The Martin Group

martingroup.co

The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with offices in Rochester and Albany, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, and not-for-profits. In 2016, The Martin Group was named one of WNY’s Top Private Companies and the 2nd Fastest Growing Company in WNY by Buffalo Business First.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

news image

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More

Display Advertising, Ad Networks

NEXTECH AR 3D SWIRL AD ACHIEVES BREAKTHROUGH WITH OVER 1 MILLION AD VIEWS

Nextech AR Solutions | December 07, 2022

news image

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model...

Read More

TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

news image

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Read More

Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

news image

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More
news image

CRUISE LINE ADS GET CAUGHT IN A CORONAVIRUS NEWS CYCLE

nytimes | March 10, 2020

The CNN show “Erin Burnett OutFront” spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the Grand Princess cruise ship near California. During the commercial break, one spot stood out: an upbeat ad for Norwegian Cruise Line, a competitor. It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the grow...

Read More
news image

Display Advertising, Ad Networks

NEXTECH AR 3D SWIRL AD ACHIEVES BREAKTHROUGH WITH OVER 1 MILLION AD VIEWS

Nextech AR Solutions | December 07, 2022

Nextech AR Solutions Corp. (“Nextech” or the “Company”) (OTCQB: NEXCF) (CSE: NTAR) (FSE: EP2), a Metaverse Company and leading provider of augmented reality (“AR”) experience technologies, wayfinding technologies and 3D model services is pleased to announce a record-setting number of views for a single 3D/AR ad. The client, Hearst UK who publishes 21 brands including Good Housekeeping, Esquire, ELLE, Harper’s Bazaar and Cosmopolitan used a 3D model...

Read More
news image

TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Read More
news image

Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More