The Martin Group

martingroup.co

The Martin Group is a leading integrated communications firm headquartered in downtown Buffalo with offices in Rochester and Albany, NY. The firm works with best-in-class organizations ranging from small businesses to global enterprises and has extensive experience in several categories, including sports, health care, financial services, food and beverage, and not-for-profits. In 2016, The Martin Group was named one of WNY’s Top Private Companies and the 2nd Fastest Growing Company in WNY by Buffalo Business First.

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MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

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Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

Read More

Advertiser Platforms

AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

Veritone | March 03, 2023

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On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

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WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

news image

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

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Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

news image

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More
news image

MEDIAVINE HAS INTEGRATED WITH CENTRO'S BASIS PROGRAMMATIC ADVERTISING PLATFORM

Mediavine | August 05, 2020

Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro's Basis programmatic advertising platform. Centro is a global provider of advertising technology.To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based on OpenRTB specifications, designed to help both advertisers and publishers captur...

Read More
news image

Advertiser Platforms

AUDACY INTEGRATES VERITONE ATTRIBUTE TO ENHANCE CAMPAIGN METRICS

Veritone | March 03, 2023

On March 2, 2023, Veritone, a company that develops AI software and services through its aiWARE™ platform, has revealed that Audacy, a prominent multi-platform audio content and entertainment firm, is now utilizing Veritone Attribute to advance its data and analytics reporting for advertising clients. In addition, Audacy, already a user of Veritone's AI applications, has expanded its usage by incorporating Veritone Attribute. By incorporating Veritone Attribute, Audacy...

Read More
news image

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More
news image

Display Advertising

ROKU AND BEST BUY ANNOUNCE THEIR ADVERTISING AND RETAIL RELATIONSHIP

Roku Inc. | March 13, 2023

Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation. Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shop...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us