The Modern Brand Company, LLC

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Founded in 2007, The Modern Brand's central mission has never changed: we are here to deliver strategic brand consulting coupled with results-oriented creativity to small businesses and non-profit agencies. More than an advertising agency, The Modern Brand Company is a brand consultancy.

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MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

BLOCKBOARD AND FREEWHEEL COLLABORATE TO EXPAND ADVERTISERS' CTV INVENTORY

FreeWheel | January 04, 2023

news image

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “T...

Read More

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

news image

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More

PROGRAMMATIC ADVERTISING

NEXON AND HIVESTACK ACTIVATE A CROSS-BORDER PROGRAMMATIC DOOH CAMPAIGN FROM SOUTH KOREA INTO SINGAPORE

Nexon, Hivestack | November 29, 2022

news image

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively mu...

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TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

news image

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

Read More
news image

MOBILE ADVERTISING, AD NETWORKS, ADVERTISER CAMPAIGN MANAGEMENT

BLOCKBOARD AND FREEWHEEL COLLABORATE TO EXPAND ADVERTISERS' CTV INVENTORY

FreeWheel | January 04, 2023

Ad-tech company Blockboard has announced a partnership with Comcast-owned FreeWheel, a global technology platform for television advertising. As a result of the collaboration, FreeWheel's premium CTV (connected TV) inventory will be made available to all of Blockboard's advertising clients. The collaboration is expected to open up unprecedented opportunities for advertisers, allowing them to access the most sought-after CTV inventory on FreeWheel’s platform. “T...

Read More
news image

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More
news image

PROGRAMMATIC ADVERTISING

NEXON AND HIVESTACK ACTIVATE A CROSS-BORDER PROGRAMMATIC DOOH CAMPAIGN FROM SOUTH KOREA INTO SINGAPORE

Nexon, Hivestack | November 29, 2022

Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the success of its first “inside-out” programmatic (DOOH) campaign for Nexon, a global pioneer in the world of interactive entertainment software offering more than 45 live games operated across more than 190 countries. Nexon leveraged the Hivestack DSP’s suite of data and audience targeting solutions to promote its popular ‘massively mu...

Read More
news image

TESLA GIVES CHANCE TO WIN WEEK WITH MODEL AT SUSTAINABLE VILLA

electrek | March 12, 2020

Tesla is giving fans a chance to win a week with its vehicles at a sustainable villa in Australia as part of a new marketing campaign. While the best-selling automakers spend billions of dollars every year in advertising, Tesla has been staying away from the practice. The electric automaker prides itself in not spending any money for paid placement, ad time, or anything of the sort.CEO Elon Musk famously said that he prefers to spend the advertising budget on making the products better in the ho...

Read More