The River Group

Belkins
We are The River Group, the UK’s leading independent content innovation agency. In an age of content spam, we don’t add to the noise, we create content that works to deliver measurable ROI for brands. We produce omnichannel content, combining the new science of digital media and the old artistry of storytelling, to address hard-nosed marketing objectives for 22 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Jessops, Cunard and Ramblers.

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TREMOR INTERNATIONAL, AN ISRAELI ADTECH PLATFORM, HAS SET TERMS FOR A $150 MILLION US IPO

Tremor International | June 15, 2021

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Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...

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SOCIAL MEDIA ADVERTISING

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

news image

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

Read More

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

news image

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

news image

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More
news image

AD NETWORKS

TREMOR INTERNATIONAL, AN ISRAELI ADTECH PLATFORM, HAS SET TERMS FOR A $150 MILLION US IPO

Tremor International | June 15, 2021

Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transactio...

Read More
news image

SOCIAL MEDIA ADVERTISING

KARGO ACQUIRES STITCHERADS FOR $64 MILLION, INCREASING KARGO’S MEDIA SPEND TO A COMBINED $550 MILLION

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

Read More
news image

DIGITAL TARGETING BASED ON TV CONSUMPTION EXPLAINED

thedrum | January 29, 2020

As advertisers, we’re constantly striving to attain the holy grail of media: increase audience reach. So far, there is no magic lamp or ‘open sesame’ and each brand takes their own unique approach when trying to reach their target audience. Some trendier approaches tend to include personalization or adapting to your audience. Much of the current strategic focus is on delivering quality content, which is important in its own right. However, the way in which we create strategic t...

Read More
news image

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More