The River Group

AD NETWORKS

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

reclaimthenet | March 29, 2020

We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, I use Opera GX, which is a slightly different, newer version of Opera. Perhaps they only started showing ads on their regular browser, that doesn’t promise to be “optimized for gaming&rdqu...

DISPLAY ADVERTISING

Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

AD NETWORKS

Integral Ad Science | November 03, 2021

Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world's largest digital platforms including Facebook. We're ...