The River Group

therivergroup.co.uk

We are The River Group, the UK’s leading independent content innovation agency. In an age of content spam, we don’t add to the noise, we create content that works to deliver measurable ROI for brands. We produce omnichannel content, combining the new science of digital media and the old artistry of storytelling, to address hard-nosed marketing objectives for 22 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Jessops, Cunard and Ramblers.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER PLATFORMS

LEAFLY UNVEILS ITS MOST PROMINENT AND GROUNDBREAKING AD PRODUCTS TO DATE

Leafly | September 28, 2022

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Today, Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly Ads. Each new ad placement provides unique ways for retailers to reach the millions of consumers visiting Leafly each year. The Homepage Marquee and Strain List Marquee ad placements are Leafly’s biggest and boldest ad placements to-date, providing retailers maximum visibility on the company’s coveted homepage. And wit...

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DISPLAY ADVERTISING

FUBOTV REPORTS SUCCESSFUL RESULTS FOR ADVERTISERS ADOPTING UNIFIED ID 2.0 AFTER BECOMING FIRST CONNECTED TV PARTNER

FuboTV | October 04, 2022

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FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboT...

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FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

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Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

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ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

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With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More
news image

ADVERTISER PLATFORMS

LEAFLY UNVEILS ITS MOST PROMINENT AND GROUNDBREAKING AD PRODUCTS TO DATE

Leafly | September 28, 2022

Today, Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly Ads. Each new ad placement provides unique ways for retailers to reach the millions of consumers visiting Leafly each year. The Homepage Marquee and Strain List Marquee ad placements are Leafly’s biggest and boldest ad placements to-date, providing retailers maximum visibility on the company’s coveted homepage. And wit...

Read More
news image

DISPLAY ADVERTISING

FUBOTV REPORTS SUCCESSFUL RESULTS FOR ADVERTISERS ADOPTING UNIFIED ID 2.0 AFTER BECOMING FIRST CONNECTED TV PARTNER

FuboTV | October 04, 2022

FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboT...

Read More
news image

FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

Read More
news image

ADORAMA TEAMS UP WITH MARKETING ARCHITECTS TO LAUNCH HOLIDAY CAMPAIGN, “CREATIVE ONES”

Adorama | November 04, 2020

With holiday shopping starting early and mostly online, Adorama recognized the opportunity to drive ecommerce sales by testing TV advertising. Today, they announced the launch of a holiday campaign, “Creative Ones.” Adorama tapped Marketing Architects to access Rapid Response TV, an offering that brought them from concept, to pretesting, to production, to market in just one month. The campaign celebrates creators and invites them to visit Adorama.com for a “Holiday Deal of the ...

Read More