The River Group

therivergroup.co.uk

We are The River Group, the UK’s leading independent content innovation agency. In an age of content spam, we don’t add to the noise, we create content that works to deliver measurable ROI for brands. We produce omnichannel content, combining the new science of digital media and the old artistry of storytelling, to address hard-nosed marketing objectives for 22 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Jessops, Cunard and Ramblers.

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Advertiser Campaign Management

LG AD SOLUTIONS ANNOUNCES MICHAEL HUDES AS NEW CHIEF EXECUTIVE OFFICER

Business Wire | September 11, 2023

news image

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising...

Read More

Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

news image

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More

Mobile Advertising, Ad Networks

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

news image

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More

Brand Marketing

AUDIENCEX TEAMS UP WITH YOBI TO UNLOCK AI-DRIVEN PREDICTIVE MODELING FOR AGENCIES AND BRANDS

globenewswire | August 17, 2023

news image

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence. The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data scien...

Read More
news image

Advertiser Campaign Management

LG AD SOLUTIONS ANNOUNCES MICHAEL HUDES AS NEW CHIEF EXECUTIVE OFFICER

Business Wire | September 11, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising...

Read More
news image

Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More
news image

Mobile Advertising, Ad Networks

GAMUT AND WAYMARK PARTNER TO BRING AI-POWERED CTV AD CREATION TO LOCAL ADVERTISERS

Gamut | January 06, 2023

Gamut and Waymark have announced a partnership to expand next-generation local advertising services on a national scale. Gamut offers advertisers brand-safe access to premium connected TV (CTV) video ad inventory, while Waymark is an artificial intelligence start-up that automates video production. By combining Gamut's access to high-quality CTV video ad inventory with Waymark's AI-powered capabilities, this partnership will provide a cost-effective way for brands to produce and deliver ...

Read More
news image

Brand Marketing

AUDIENCEX TEAMS UP WITH YOBI TO UNLOCK AI-DRIVEN PREDICTIVE MODELING FOR AGENCIES AND BRANDS

globenewswire | August 17, 2023

AUDIENCEX, the AI-enabled digital advertising partner built to optimize real-time campaign performance for brands and agencies, today announced a strategic partnership with Yobi, an AI-focused predictive data platform offering customized solutions for businesses to maximize marketing performance and shopper intelligence. The partnership between AUDIENCEX and Yobi brings deeper predictive capabilities to AUDIENCEX Intelligence (AXi), a suite of AI-powered, privacy-safe data scien...

Read More