The River Group

therivergroup.co.uk

We are The River Group, the UK’s leading independent content innovation agency. In an age of content spam, we don’t add to the noise, we create content that works to deliver measurable ROI for brands. We produce omnichannel content, combining the new science of digital media and the old artistry of storytelling, to address hard-nosed marketing objectives for 22 brands including Holland & Barrett International, Co-op, Superdrug, WW International, Jessops, Cunard and Ramblers.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

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Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

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OPERA BROWSER BEGINS SHOWING DISNEY PLUS OVERLAY ADS ON NETFLIX.COM FOR SOME USERS

reclaimthenet | March 29, 2020

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We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, I use Opera GX, which is a slightly different, newer version of Opera. Perhaps they only started showing ads on their regular browser, that doesn’t promise to be “optimized for gaming&rdqu...

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PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

Perpetua | January 19, 2022

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Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

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IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science | November 03, 2021

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Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world's largest digital platforms including Facebook. We're ...

Read More
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AD NETWORKS

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More
news image

OPERA BROWSER BEGINS SHOWING DISNEY PLUS OVERLAY ADS ON NETFLIX.COM FOR SOME USERS

reclaimthenet | March 29, 2020

We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, I use Opera GX, which is a slightly different, newer version of Opera. Perhaps they only started showing ads on their regular browser, that doesn’t promise to be “optimized for gaming&rdqu...

Read More
news image

DISPLAY ADVERTISING

PERPETUA RELEASES AMAZON EU ADVERTISING BENCHMARKS FOR Q4 2021

Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK...

Read More
news image

AD NETWORKS

IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science | November 03, 2021

Integral Ad Science, a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growth of social advertising, this latest accreditation underscores the valued measurement that IAS offers advertisers across the world's largest digital platforms including Facebook. We're ...

Read More