The Shipyard

The Shipyard is a leading, independent marketing consultancy and the world's first "marketing engineering" agency. We transform relationships between your brand and your consumers through deeper understanding of what will inspire them. By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations. We then deliver brand inspiration that is valuable, compelling, and effective.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

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Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More

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QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

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Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Read More

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

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Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More
news image

DISPLAY ADVERTISING

QUANTCAST LAUNCHES BRAND ADVERTISING SOLUTIONS TO MAXIMISE THE IMPACT OF EVERY MARKETING DOLLAR

Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...

Read More
news image

SOCIAL MEDIA ADVERTISING

VIAMEDIA INTRODUCES PARITY ADS PLATFORM FOR SIMULTANEOUS LINEAR AND CTV

Viamedia | May 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Read More