The Shipyard

theshipyard.com

The Shipyard is a leading, independent marketing consultancy and the world's first "marketing engineering" agency. We transform relationships between your brand and your consumers through deeper understanding of what will inspire them. By harmonizing millions of data points, we create a deep, personalized understanding of your consumers to predict their behaviors and aspirations. We then deliver brand inspiration that is valuable, compelling, and effective.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

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At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Read More

Mobile Advertising

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

news image

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More

Ad Networks

DV STUDY UNDERSCORES THAT ATTENTION-GRABBING ADS ARE KEY TO PERFORMANCE, BUT CONTEXT IS KEY

DoubleVerify | November 17, 2022

news image

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Read More

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

news image

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More
news image

ADVERTISING IN THE TIME OF UNCERTAINTY: HOW SHOULD MARKETERS MAKE EVERY PENNY COUNT?

thedrum | April 17, 2020

At a Glance: COVID-19 has left advertisers uncertain about how to proceed and left to question whether they can plug business as usual. Digital ad budgets have undeniably shrunk in response to the cris...

Read More
news image

Mobile Advertising

MOBILE ADVERTISING PLATFORM MINTEGRAL SUPPORTS SKADNETWORK, APPLE'S OFFICIAL ATTRIBUTION SOLUTION

Mintegral | November 10, 2020

Mobile advertising platform Mintegral has announced that it now supports SKAdNetwork, Apple's official attribution solution, becoming one of the first mobile ad platforms in China to do so. Publishers and developers partnered with Mintegral can still get accurate installation attribution through SKAdNetwork, even after Apple deprecates IDFA. In June this year, Apple announced several new user privacy features at the Worldwide Developers Conference (WWDC), one of which was that starting with ...

Read More
news image

Ad Networks

DV STUDY UNDERSCORES THAT ATTENTION-GRABBING ADS ARE KEY TO PERFORMANCE, BUT CONTEXT IS KEY

DoubleVerify | November 17, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today releases its 2022 ‘Four Fundamental Shifts in Advertising and Media’ report. Two years on from DV’s original report, this expanded edition analyzes insights from over 16,600 global consumers in 18 countries. At a time of significant macroeconomic change, these findings reveal the dynamic relationships between consumers, digital content, and advertisin...

Read More
news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us