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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
marketing-interactive | January 23, 2020
Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...
cnbc | February 20, 2020
The digital company working for Mike Bloomberg’s presidential campaign has hired another executive from a premier advertising firm, as the billionaire former New York mayor’s organization churns out waves of digital content to support his candidacy. The company, Hawkfish, recently hired Tim Castree, former North America CEO of WPP Group subsidiary GroupM, according to people with direct knowledge of the matter who declined to be named as these decisions have not been made public. Gro...
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Sourcepoint, Horizon Media | July 19, 2022
Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, has partnered with Horizon Media to provide their clients with access to Sourcepoint’s privacy measurement technology, Privacy Lens. Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.
Operating globally across a range of industries, Horizon Media nee...
U.K. Government | March 14, 2022
On March 12, the U.K government announced additional amendments to the scope of the Online Safety Bill. These amendments focus on protecting people from advertising scams.
The Online Safety Bill mandates that social media companies like Instagram, Twitter, and Facebook and search engines like Google need to protect people from both user-generated scams and prepaid fraudulent ads.
Nadine Dorries, U.K Secretary of State for Digital, Culture, Media and Sport, said in a...
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