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Kinesso | June 01, 2022
Kinesso, IPG’s connected intelligence company, today debuted proprietary research designed to help brands maintain their connections with people in a rapidly changing advertising ecosystem. The report, titled “A Connected Approach to the Disconnected Identity Ecosystem,” explores how marketers can respond to disruptions to digital advertising, including technology innovations, the deprecation of the third-party cookie, and evolving privacy regulations. The study explores the ch...
Ad Tech and Martech
Loop Media, Hivestack | September 01, 2022
Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has partnered with Hivestack, one of the world’s leading, independent programmatic digital out of home (“DOOH”) ad tech companies, operating across both the demand and supply side of the industry. Through this partnership, Loop...
Advertiser Campaign Management
Windstream | November 17, 2022
Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...
Display Advertising, Mobile Advertising, Retargeting
PropellerAds: | December 13, 2022
This December, PropellerAds revealed the company's latest progress in technology and business growth. PropellerAds now publicly announces their platform as multisource, as they have already been providing access to multiple exclusive traffic sources via a single advertiser's account during the last years. Now the main platform's focus is user acquisition and online marketing campaign scaling by means of adding new, unique, and well-tested supply partners to advertisers...
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