The So Cal Group

socalgroupinc.com

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Welcome to The So Cal Group, a leader in outsourced customer acquisition. We are excited to welcome you and look forward to providing for your company's needs. The So Cal Group is dedicated to helping our Fortune 500 and 100 clients in their pursuit to acquire new business. We have proven that a firm handshake, a great smile, and clear communication are the most effective tools in acquiring lifetime customers for our clients.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Programmatic Advertising

EMODO LAUNCHES ADAPT AS A FIRST-TO-MARKET INNOVATION TO REIMAGINE NATIVE ADVERTISING FOR BRANDS AND PUBLISHERS

Emodo | October 13, 2022

news image

Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. This ad offering is transforming the next era of programmatic advertising by enabling personalized storytelling and sustainable KPIs. “With its one size-fits-all approach, stand...

Read More

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

news image

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

news image

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More

Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

news image

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More
news image

Programmatic Advertising

EMODO LAUNCHES ADAPT AS A FIRST-TO-MARKET INNOVATION TO REIMAGINE NATIVE ADVERTISING FOR BRANDS AND PUBLISHERS

Emodo | October 13, 2022

Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. This ad offering is transforming the next era of programmatic advertising by enabling personalized storytelling and sustainable KPIs. “With its one size-fits-all approach, stand...

Read More
news image

NEWSPAPERS TO LOSE £50M IN ONLINE ADS AS FIRMS USE CORONAVIRUS 'BLACKLIST'

theguardian | April 01, 2020

When advertisers run digital campaigns they use keyword blacklists stocked with trigger words such as “attack” and “death” that automatically stop ads running in potentially problematic stories that feature them. Publishers say that words related to the pandemic such as coronavirus and Covid-19 - are appearing on blacklists across the industry. This has meant that while national and regional newspaper publishers are gaining record numbers of digital readers seeking to kee...

Read More
news image

WITH AN INFLUENCER ADVISORY BOARD, CLOROX IS CHANGING UP ITS YOUTUBE ADVERTISING STRATEGY

digiday | January 20, 2020

The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization. And the Clorox Company has already treating been some influencers almost if they belong to an agency, working with them to “co-create” a...

Read More
news image

Advertiser Platforms

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us