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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
investmentnews | March 05, 2020
The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...
Display Advertising, Retargeting
TripleLift | January 11, 2023
TripleLift, one of the biggest advertising technology platforms worldwide, announced entering into a partnership with Cinedigm Corp., a premier streaming and entertainment company serving a passionate fan base, to introduce in-show advertising for brands and advertisers across its flagship streaming service, Cineverse and range of FAST channels, including Real Madrid TV, The Bob Ross Channel, The Dove Channel, and others. Cinedigm's dynamic overlay and split-screen ad units, p...
Display Advertising
FuboTV | October 04, 2022
FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today a significant improvement on advertising campaigns transacted using Unified ID 2.0 (UID 2.0) through The Trade Desk’s platform. The first connected TV (CTV) partner to adopt the open-source, interoperable identity initiative, FuboTV has since seen a spend growth rate 112.8% faster than the increase in available impressions. This means advertisers were able to more precisely serve ads, while FuboT...
Mobile Advertising
Kubient | December 04, 2020
Kubient, the cloud advertising marketplace center that enables advertisers and distributers to reach, adapt and interface their crowds productively and adequately, today reported the ID of already undetected fraudulent synthetic network (SynthNet) designed to introduce online or PC created traffic as real versatile application traffic coming from premium application distributers. The SynthNet fraud was recognized through Kubient's Artificial Intelligence (KAI), an in-stream ad-fraud pr...
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