The Tribe

Ad Tech and Martech, Advertiser Platforms

PR Newswire | May 16, 2023

DeepIntent, the leading healthcare advertising technology company built to influence better patient health and business outcomes, revealed new research that illuminates the streaming habits and impact of pharmaceutical advertising on adults over the age of 50. In partnership with Roku, Inc., DeepIntent shared the research at the company's second annual Innovating with Intent event focused on the future of connected TV (CTV) in the pharmaceutical industry. Because people are ...

Advertiser Platforms

Adform | September 27, 2022

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, announce a significant expansion of its UK team with the appointment of four new team members: Julien Sneeuwjagt – enterprise sales director; Allan Sheriff – global account director; David Lionel – sales account development manager; and Milica Lukic – account director. Adform’s London office has grown to a team of 30 since it was established nea...

Advertiser Platforms

Twitter, Tesla | May 31, 2022

Yet another veteran CEO is unsure about what Elon Musk wants to do with Twitter if he manages to close the deal for the popular social media platform. “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell “I am a little puzzled,” S4 Capital founder and chairman Sir Martin Sorrell told Yahoo Finance Live at the World Economic Forum. He talked about what would happen if Musk made Twitter less reliant on ...

ppc.land | February 09, 2020

Amazon last month released the financial results for its fourth quarter, which ended on December 31, 2019. Amazon Advertising is the business with more growth. The percentage of growth, year over year, of online stores was 15%, third-party seller services was 30%, subscription services was 32%, AWS was 34%, while Amazon Advertising was 41%. Amazon Advertising is catching up the subscription services. On the Q4 2019, Amazon Advertising had 4,8B USD in net sales, while subscription services had 5,...