The Tribe

thetribe.com

The Tribe is a diverse team of talented individuals who have come together to form an innovative agency. All driven by a single aim; to create loyal followings for our clients’ brands.It was founded in 2007 by like-minded people who held senior positions in big agencies in the UAE and Our vision is to create success through new ways of storytelling. Our mission is to be the best independent agency in the region. Inspired by ‘tribal’ values of loyalty, unity and bravery in a short time we have grown from the four founders who overseas and was born out of the belief that there is a much fresher, inclusive and collaborative way of working. started working from sofas in a living room to a team of over 60 people with offices in Dubai and Bangalore.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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PROGRAMMATIC ADVERTISING

HIVESTACK LAUNCHES FULL PROGRAMMATIC DIGITAL OUT OF HOME (DOOH) OPERATIONS IN BRAZIL

Hivestack | September 17, 2022

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Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns i...

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ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

news image

The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

news image

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More

PROGRAMMATIC ADVERTISING

APPLOVIN’S PERFORMANCE-BASED BUYING FOR CTV ADVERTISING DELIVERS NEW INCREMENTAL CHANNEL FOR SCALABLE APP GROWTH

Business Wire | May 04, 2023

news image

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...

Read More
news image

PROGRAMMATIC ADVERTISING

HIVESTACK LAUNCHES FULL PROGRAMMATIC DIGITAL OUT OF HOME (DOOH) OPERATIONS IN BRAZIL

Hivestack | September 17, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns i...

Read More
news image

ADVERTISING BUDGETS COULD TAKE A $3B HIT OVER CORONAVIRUS

nypost | March 17, 2020

The coronavirus pandemic could slash as much as $3 billion from advertising and marketing budgets in 2020, according to a new report. “This is a global human disaster that impacts every company,” said Jack Myers, who authored the report and who has been tracking the ad spend market since the 1980s. On Monday, Myers released a new forecast on the ad spending impact of the COVID-19 outbreak tripling his previous forecast of a $1 billion blow. Given how quickly the virus has been spread...

Read More
news image

NETFLIX HOLDS ITS OWN IN THE STREAMING WARS FOR NOW

wrbl | January 23, 2020

Netflix is holding its ground in the streaming wars, passing its first big test since Apple and Disney launched rival services. The company added 8.8 million worldwide subscribers during its fourth quarter, surpassing expectations at a time when it faces heated competition. Netflix had said it expected to add 7.6 million subscribers, and analysts thought the service would fare even better. The increase pales slightly next to the 8.9 million subscribers the service added in the fourth quarter of ...

Read More
news image

PROGRAMMATIC ADVERTISING

APPLOVIN’S PERFORMANCE-BASED BUYING FOR CTV ADVERTISING DELIVERS NEW INCREMENTAL CHANNEL FOR SCALABLE APP GROWTH

Business Wire | May 04, 2023

AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile user acquisition platform, AppDiscovery. App marketers can now tap into massive CTV supply across hundreds of free ad-supported streaming TV (FAST) apps and 3,000+ channels from a single source of access and only pay for installs. CTV will be the fastest-growing medium this year, with ad spending surging ...

Read More