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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Best Buy | January 04, 2022
For decades, Best Buy has been helping customers discover, try, and buy some of the most innovative products out there. No one knows consumer technology — and has the deep relationships with the people who buy it — like we do.
That’s why we’re excited to announce Best Buy Ads, our new in-house media company that will help shoppers discover products, services, and offers. With our deep customer insights, we will partner with relevant brands in a variety of n...
Frost & Sullivan | October 21, 2020
Based on its recent analysis of the North American creative intelligence market, Frost & Sullivan recognizes VidMob with the 2020 North American Technology Innovation Leadership Award. VidMob's Agile Creative Studio platform identifies the creative drivers of marketing performance and delivers optimized ads to support digital media campaigns. The company's creative intelligence solution reveals the visual elements in ads that impact consumer response. "VidMob pioneered AI that c...
T-Mobile | January 13, 2022
T-Mobile (NASDAQ: TMUS) today announced the acquisition of Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. This move marks the next step for Marketing Solutions, T-Mobile’s fast-growing advertising technology business, in expanding its advertising offerings for marketers.
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way...
Advertiser Campaign Management
Irish Spring | February 07, 2022
Irish Spring is debuting its first-ever Big Game commercial to help guys across America discover exactly where great smells come from. The new commercial, entitled, "Welcome to Irish Spring," follows our less than fresh smelling hero as he comes across the lush, clean land of Irish Spring. But what begins as a blissful adventure, quickly transforms into something unforeseen.
Irish Spring is all about nice smells, and the magical, nice-smelling world it has dreamt up in t...
Ad Tech and Martech
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