the7stars is the UK's largest independent media agency and Campaign Magazine's Agency of the Year 2017. We started life in 2005. Our reasons then were our reasons now. Fundamentally, we think that media is too important to be commoditised by big buying networks. We believe that advertisers deserve better accountability and complete transparency from their media partner, and we know that industry best work comes from industry best people, regardless of media budget. So we set a business goal to create a better place for people to work with a truly unique and progressive culture. An agency with a big difference – one that values long term relationships with both its clients and its people.

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ADVERTISER PLATFORMS

GANNETT ISSUES STATEMENT IN RESPONSE TO WALL STREET JOURNAL STORY REGARDING ADVERTISING DATA

Gannett | March 10, 2022

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Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company ...

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AD TECH AND MARTECH

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

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DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

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ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

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LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

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GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

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Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More
news image

ADVERTISER PLATFORMS

GANNETT ISSUES STATEMENT IN RESPONSE TO WALL STREET JOURNAL STORY REGARDING ADVERTISING DATA

Gannett | March 10, 2022

Gannett Co., Inc. (NYSE: GCI) today issued a response to a story published by the Wall Street Journal (WSJ) on March 8 that implies Gannett intentionally shared inaccurate information to advertisers over a period of nine months. Gannett sincerely regrets inadvertently passing along the incorrect data parameter. This human error was immediately rectified when the Company independently discovered the issue. The data parameter issue was caused due to a caching error when the Company ...

Read More
news image

AD TECH AND MARTECH

INTRODUCING DIGITALREEF, A FULL-SUITE ADVERTISING TECHNOLOGY PLATFORM AND MOBILE MARKETING COMPANY - A FIVE-COMPANY MERGER PROVIDES A PATH TO LATAM

DigitalReef | June 18, 2021

DigitalReef, a global technology company, launched today as a large-scale fully integrated mobile marketing and advertising platform. DigitalReef was founded by combining five prominent digital advertising and marketing companies: Flowsense, Imagination Unwired, IMOX, Lemmonet, and MobTarget. DigitalReef had a total network of 300 million+ registered users, 3.3 billion monthly impressions, and reached about 70% of LATAM mobile users at the time of its start. DigitalReef's suit...

Read More
news image

ADVERTISING MANAGEMENT PLATFORM STARTUP LUMENAD CLOSES ANGEL FUNDING ROUND LED BY NEXT FRONTIER CAPITAL

globenewswire | March 05, 2020

LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, today announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors participating in the round included Alan Frazier (Founder and Chairman of Frazier Healthcare Partners), David Given (Partner at Blue Poin...

Read More
news image

GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More