the7stars

searchenginejournal | March 04, 2020

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

PR Newswire | June 25, 2020

The Ad Learning Exchange (ALEx) announces a new program aimed at increasing diversity within the marketing and advertising industry through continuous learning. ALEx is the first and only subscription-based learning community for current and future advertising & media professionals.The ALEx Scholars program is designed to provide traditionally marginalized students with access to a library filled with expert-led courses for the marketing and advertising industry. The curriculum is cura...

Facebook | June 19, 2020

Facebook has announced users can now block political ads, along with increasing transparency around ads, and a spend tracker for political advertisers. As the scrutiny around Facebook’s role in political information and advertising continues, they hav...

Adwerx | October 20, 2020

Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded wit...