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Matterkind | July 26, 2022
Matterkind, IPG’s activation intelligence company, today debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising. The report, titled “Diversity & Equity in Advertising: A Holistic Approach,” offers practical, actionable advice for brands wanting to put DEI at the heart of their marketing and communications. Backed by research conducted in partnership with international research consultancy MTM, Matterkind...
ppc.land | March 30, 2020
Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any point until the end of 2020. According to Google, the Google Ads credit can be used at any point throughout the year and will expire on 31st Dec 2020. Any unused portion will be removed from Google Ads ...
Permutive | June 20, 2022
On June 15, Permutive launched the infrastructure for the responsible web- bringing together hundreds of publishers, brands, and adtech companies such as The Financial Times, Penske Media Corporation, RocketMill, Kimberley-Clark, and PubMatic to work together to use data responsibly to restore consumer trust.
Consumers are increasingly opting out of sharing their information for advertising. As many as 40% of users are browsing in cookie-less environments. Permutive research shows...
Microsoft | April 29, 2020
Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications.
Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...
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