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AdAmp | February 05, 2021

AdAmp, the company revolutionizing access to TV advertising for small to mid-sized organizations and agencies, has officially come online and is carrying its full suite of capacities to a portion of the market that has generally been avoided with regards to the chance to experience the force of TV advertising. AdAmp was made recognizing the challenge and the chance neighborhood organizations have in the upcoming recovery period. There are almost 30 million SMB businesses in the U....

pmlive | January 22, 2020

The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap i...

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Google News Initiative, Local Media Consortium | June 01, 2021

The Google News Initiative (GNI), in collaboration with the Local Media Consortium (LMC), has released the GNI Advertising Revenue Playbook, a comprehensive guide for small and midsize news organizations on how to monetize web content and grow digital advertising revenue successfully. This is one of GNI's Digital Growth Program pillars, along with audience development, reader revenue, data, and product. The playbook is intended to educate both publishers who do not yet have a ...

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DoubleVerify | August 25, 2022

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced that the DV Fraud Lab has discovered a new variant of the Connected TV (CTV) advertising fraud scheme, LeoTerra – which it first identified in July 2020. The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior. DV estimates that LeoTerra’s latest variant ha...