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Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

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Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

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GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

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Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More

MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

Facebook | February 16, 2020

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Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

Read More

Advertiser Platforms

JCDECAUX LAUNCHES ITS GLOBAL DATA OFFERING, JCDECAUX DATA SOLUTIONS

JCDecaux | September 09, 2021

news image

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local...

Read More
news image

Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More
news image

GOOGLE REPORTS REVIEW OF AI SEARCH CHANGES

Google | October 16, 2020

Google announced profound changes that will impact what sites Google ranks in the search results. Some changes impact 10% of searches, some impact 7%. The change to how BERT is used impacts nearly 100% of searches whereas last year it only impacted 10%. Some of the updates are coming by the end of the year. Others are already live in the search results. Many of the algorithm improvements announced will likely create more diversity in the search results, which in my opinion is going to make it se...

Read More
news image

MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

Facebook | February 16, 2020

Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munich Security Conference in Germany. Social media giants like Facebook are under increasing pressure to stop the spread of false information. Facebook in particular has been criticised for its pol...

Read More
news image

Advertiser Platforms

JCDECAUX LAUNCHES ITS GLOBAL DATA OFFERING, JCDECAUX DATA SOLUTIONS

JCDecaux | September 09, 2021

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us