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ALM'S THINKADVISOR INTRODUCES NEW READER EXPERIENCE WITH DESIGN AND ADVERTISING INNOVATIONS

ALM | February 23, 2021

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ALM's ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. ThinkAdvisor's (www.thinkadvisor.com) innovations include: • A fresh and clean design, new color palette and vibrant graphics that deliver maximum impact and viewability along with a new co...

Read More

ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

news image

Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More

GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

news image

Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

Read More

TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

Search Engine Journal | July 09, 2020

news image

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

Read More
news image

AD NETWORKS

ALM'S THINKADVISOR INTRODUCES NEW READER EXPERIENCE WITH DESIGN AND ADVERTISING INNOVATIONS

ALM | February 23, 2021

ALM's ThinkAdvisor, the leading online media brand serving the financial advisory community, has introduced a new website design, an enhanced editorial strategy and advertising innovations that will improve reader experience and drive audience and partner engagement. ThinkAdvisor's (www.thinkadvisor.com) innovations include: • A fresh and clean design, new color palette and vibrant graphics that deliver maximum impact and viewability along with a new co...

Read More
news image

ADVERTISING ASSOCIATION PUTS SPOTLIGHT ON RESPONSIBILITY AND TRUST

warc | January 31, 2020

Brands, media owners and politicians have backed moves to put responsibility at the heart of the UK advertising industry, as the Advertising Association announced a new focus at its annual LEAD summit. In its mission statement, the Advertising Association now pledges “to promote the role and rights of responsible advertising and its value to people, society, businesses and the economy”. providing leadership and guidance on the standards expected of UK advertising, including the devel...

Read More
news image

GOOGLE ADS NOW PREVENTS ADVERTISING FACE MASKS

seroundtable | March 11, 2020

Google is now not allowing its advertisers to bid and place ads on face mask related keywords. Lane Rizzardini first notified me of this on Twitter by sharing a screen shot of Google Ads disallowing this in the advertising portal. If you try to search for these keywords, I personally do not see any Google Ads show up in Google search.Google sent Search Engine Land a statement that reads "We're committed to protecting users and surfacing helpful, authoritative information as the coronavi...

Read More
news image

TIKTOK ROLLS OUT THEIR SELF-SERVE ADVERTISING PLATFORM GLOBALLY

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

Read More