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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Technavio | January 14, 2022
According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA).
APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...
AD TECH AND MARTECH
Integral Ad Science | July 01, 2021
Integral Ad Science (IAS), an ad-tech firm specializing in ad verification, revealed its initial public offering (IPO) pricing today. Its trading floor debut comes after a wave of optimistic bets on adtech companies such as The Trade Desk, Magnite, LiveRamp, and Criteo after Google's statement on Thursday that it would postpone the deprecation of third-party cookies until 2023. Here is what they must do. understand the marketers
Every day, IAS utilizes its dataset of over 100 ...
Admixer | September 02, 2021
One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise.
During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry.
Speakers and lecturers of w...
axios | February 04, 2020
Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...
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