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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Microsoft | April 29, 2020
Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications.
Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...
AdAmp | February 05, 2021
AdAmp, the company revolutionizing access to TV advertising for small to mid-sized organizations and agencies, has officially come online and is carrying its full suite of capacities to a portion of the market that has generally been avoided with regards to the chance to experience the force of TV advertising. AdAmp was made recognizing the challenge and the chance neighborhood organizations have in the upcoming recovery period.
There are almost 30 million SMB businesses in the U....
Apple | June 07, 2022
The marketing community expects tougher policy enforcement in programs like Private Realy, Apple’s way of hiding IP addresses which are internet signals that marketers use to track consumers across the web. Apple might create even more opportunities for its ad business. Developers will have to go through Apple to run effective campaigns on its devices.
“The likelihood is pretty high that Apple is going to announce something around Private Relay being alwa...
Technavio | January 14, 2022
According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA).
APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...
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