Trojan Promotions

thedrum | January 15, 2020

Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than last season’s snoozer, with a close match extending through all four quarters to get the most from their investments. This year’s lineup of brands sees familiar names and a few new ones, incl...

Ad Networks

Broadsign, StackAdapt | January 31, 2023

As demand for out-of-home (OOH) advertising continues to rise, StackAdapt, announced a collaboration with Broadsign that enables agencies and brands to access new OOH advertising options. The advertising technology partnership expands the OOH inventory accessible on StackAdapt's multi-channel digital advertising platform, giving StackAdapt users access to premium international screens in high-traffic areas through the Broadsign supply-side platform (SSP). The combination of...

Ad Tech and Martech

Odeeo, Global | June 14, 2022

Global, the media & entertainment group, has announced today (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games. Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators. Read More

Programmatic Advertising

Hivestack | September 17, 2022

Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today (September 15th, 2022) announced the expansion of its LATAM business with the launch of operations across Brazil. Now for the first time, brands, agencies, omnichannel demand-side platforms (DSPs), and media owners - both in the country and globally - can access the Hivestack platform and suite of solutions to plan, activate, measure, and drive revenue from programmatic DOOH campaigns i...