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GlobeNewswire | December 14, 2023
Connexa Sports Technologies Inc. (Nasdaq:CNXA) today advised that its long-term partnership with the AdVenture Media Group continues to deliver unprecedented digital advertising results. Measured through its Return on Advertising Spend (ROAS), Connexa’s operating company, Slinger Bag, generated close to $2 million in revenue with an average ROAS of 18.9X during the 3 months to the end of November 2023. This included a an incredible 35X ROAS during Black Friday week alone. ...
PR Newswire | September 08, 2020
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The new ad unit, along with Adverty's In-Play™ format, completes a product suite of seamless in-game ad solutions that combine both brand awareness and performance-based advertising. Adverty, the leading in-game platform for advertisers, agencies and game developers, today invites a new ...
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605, Conviva | September 22, 2022
605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s ...
Zeta | December 06, 2022
Zeta Global (NYSE:ZETA), a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, today announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publisher...
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