WELCOME TO The advertising REPORT
Q&A with Randy Frisch, CMO at Uberflip
Uberflip | September 23, 2019
Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customers and drives prospects through the sales funnel faster. Uberflip and PFL work together by automating direct mail campaigns based on Uberflip content triggers that use intent and behavior data for time...
Uberflip | September 22, 2019
We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CMO, recognizes that, while Uberflip is not a traditional content marketing platform by definition, it is a huge accomplishment for us to be included among these incredible companies and show how our pl...
Uberflip | September 19, 2019
Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content experience. The Content Experience Awards (EXPY), presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on...
Uberflip | September 10, 2019
We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content. Specific criteria for applicants who applied to the Content Marketing Technology Platform category included demonstrating success in using mobile, video, data, a...
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