UM Australia

Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things.

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ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

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Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More

GOOGLE MAKES SHOPPING ADS FREE TO DISPLAY IN THE MAIN SET OF SEARCH RESULTS

Google | June 30, 2020

news image

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...

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SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

news image

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More

AD NETWORKS

VIZIO ACCELERATES ADVERTISING TECHNOLOGY INVESTMENTS, EXPANDS TEAM TO MEET GROWING DEMAND FOR DIRECT-TO-DEVICE ADVERTISING EXPERIENCES

VIZIO | February 08, 2022

news image

VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineeri...

Read More
news image

ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More
news image

GOOGLE MAKES SHOPPING ADS FREE TO DISPLAY IN THE MAIN SET OF SEARCH RESULTS

Google | June 30, 2020

Google is letting retailers run free shopping ads in US search results, which will be displayed in knowledge panels starting this summer.This move comes only two months after Google made shopping ads free in the ‘Shopping’ tab. All together that’s a lot of free promotion available to retailers.Following a dramatic increase in online shopping, Google says it has become “crucial” to connect consumers with the best merchants for their needs.That&rsquo...

Read More
news image

SNAP TESTING PLACING SNAP ADS OUTSIDE OF SNAPCHAT BUT ARE ADVERTISERS INTERESTED?

bizjournals | March 04, 2020

Snap Inc. has started testing its Snap Audience Network an initiative that places the vertical ads created for Snapchat to appear on other apps as well. The Silicon Beach ephemeral messaging app is trying out its Audience Network with select brands, Business Insider reported. The question remains, though, whether advertisers are interested in the program, as Snap (NYSE: SNAP) isn't sharing with them where their ads will be placed, according to the report. Moreover, growing concerns over cons...

Read More
news image

AD NETWORKS

VIZIO ACCELERATES ADVERTISING TECHNOLOGY INVESTMENTS, EXPANDS TEAM TO MEET GROWING DEMAND FOR DIRECT-TO-DEVICE ADVERTISING EXPERIENCES

VIZIO | February 08, 2022

VIZIO (NYSE: VZIO) today announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first, data-driven media company. The latest additions to VIZIO’s in-house ad tech team include experts and engineers from across the industry, such as VP of Product Management Oscar “Oz” Lang, formerly head of product for Adobe's Advertising Cloud TV business, and VP of Product Engineeri...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us