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Media was something people watched, listened to or read. Today, media is something people do. From their friends and family to their money to their favorite brands, media is how people connect with the things that matter most to them. We're inspired by this. But in this new era of media, figuring out what works means doing things differently. So that's what we do. We are in a constant state of testing, learning, and trying new things.

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IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

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According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

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KUBIENT PARTNERS WITH VERVE GROUP TO INCREASE TRANSPARENCY AND REDUCE FRAUD IN ADVERTISING SUPPLY CHAIN

Kubient | November 01, 2021

news image

Kubient, a cloud-based software platform for digital advertising, today announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agenc...

Read More

ADWERX MOVES TO FLEXIBLE WORK ARRANGEMENT TO THE WAY WORK HAS CHANGED DUE TO THE CORONAVIRUS

Adwerx | October 20, 2020

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Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded wit...

Read More

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

news image

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More
news image

AD NETWORKS

IN-GAME ADVERTISING MARKET SIZE TO GROW BY USD 3.54 BILLION | TECHNAVIO

Technavio | January 14, 2022

According to the research report "In-Game Advertising - Forecast and Analysis Report 2020-2025", the market will witness a YOY growth rate of 9.34% in 2021 at a CAGR of 16% during the forecast period. The report is segmented by Platform (Mobiles, Computing Device and Consoles), and geography (North America, Europe, APAC, South America, and MEA). APAC is the largest market for in-game advertising. Factors such as the rise in the number of gamers and partnerships among adv...

Read More
news image

AD NETWORKS

KUBIENT PARTNERS WITH VERVE GROUP TO INCREASE TRANSPARENCY AND REDUCE FRAUD IN ADVERTISING SUPPLY CHAIN

Kubient | November 01, 2021

Kubient, a cloud-based software platform for digital advertising, today announced a mutually beneficial partnership with Verve Group, a privacy-first omnichannel ad platform connecting advertisers and publishers to people in real time. The partnership opens up premium inventory for advertisers working with Verve Group, and enables Kubient's publishers the ability to access additional premium inventory from Verve Group, ultimately creating more transparency and efficiency for brands and agenc...

Read More
news image

ADWERX MOVES TO FLEXIBLE WORK ARRANGEMENT TO THE WAY WORK HAS CHANGED DUE TO THE CORONAVIRUS

Adwerx | October 20, 2020

Adwerx, a leading provider of hyperlocal, personalized, and custom automated advertising services, and honoree on the Inc. 5000 list of America's fastest growing private companies four years in a row, announces that it will provide a flexible work arrangement for employees moving forward. Adwerx employees will be given the option to work from anywhere or come to the home office in Durham on a flexible schedule once the office is re-opened. Beginning operations in 2013, Adwerx was founded wit...

Read More
news image

HOW KIND ADS FIXES THE BROKEN ADVERTISING MODEL

u.today | February 05, 2020

Online advertising is currently the biggest growth market in the broader advertising sector. According to a report issued by marketing analytics firm Zenith, online ads will account for more than half of all advertising spend within the next two years. However, while spending is growing, the online ad model is riddled with flaws. In a 2018 survey of 1,000 marketers, more than 40% of respondents stated that they were wasting upwards of 30% of their budget on the wrong channels or strategies, mean...

Read More