At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity.

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42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

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In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

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ADVERTISER CAMPAIGN MANAGEMENT

KINETIC LAUNCHES “LOCALLY SOURCED SOUL” PARTNERSHIP WITH LOCAL PHOTOGRAPHERS TO CREATE CONTENT FOR ADVERTISING CAMPAIGNS

Windstream | November 17, 2022

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Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...

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AD NETWORKS

APPSUMER LAUNCHES FREE PACKAGE TO ENABLE CROSS-CHANNEL INSIGHTS FOR SCALING APP ADVERTISERS

Appsumer, InMobi | September 21, 2022

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Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a ce...

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DISPLAY ADVERTISING

ONESCREEN.AI AND EVERTREEN PARTNER UP TO REDUCE CARBON FOOTPRINT

OneScreen.ai, Evertreen | April 22, 2022

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April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...

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42% OF PEOPLE BELIEVE ADS CAN CHANGE THE WORLD, DESPITE TRUST CRISIS

thedrum | January 30, 2020

In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society. A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36%...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

KINETIC LAUNCHES “LOCALLY SOURCED SOUL” PARTNERSHIP WITH LOCAL PHOTOGRAPHERS TO CREATE CONTENT FOR ADVERTISING CAMPAIGNS

Windstream | November 17, 2022

Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in ...

Read More
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AD NETWORKS

APPSUMER LAUNCHES FREE PACKAGE TO ENABLE CROSS-CHANNEL INSIGHTS FOR SCALING APP ADVERTISERS

Appsumer, InMobi | September 21, 2022

Appsumer by InMobi, a leading performance insights platform for mobile app advertisers, has launched Appsumer Starter, a complimentary automated cross-channel dashboard and reporting solution. The globally-available solution automates performance insights for app advertisers who are scaling across the channels they most commonly use—including Meta, Google, Apple Search Ads, TikTok and Snap as well as InMobi—delivering actionable high-level dashboards and granular reports through a ce...

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news image

DISPLAY ADVERTISING

ONESCREEN.AI AND EVERTREEN PARTNER UP TO REDUCE CARBON FOOTPRINT

OneScreen.ai, Evertreen | April 22, 2022

April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...

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Resources

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DISPLAY ADVERTISING, MOBILE ADVERTISING

Aidem - The future of Advertising

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PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING, BRAND MARKETING

Trend in Health Advertising

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DISPLAY ADVERTISING, MOBILE ADVERTISING

Aidem - The future of Advertising

Video

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PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING, BRAND MARKETING

Trend in Health Advertising

Whitepaper

Events

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us