At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

Advertiser Platforms

WURL AND APPLOVIN EMPOWER STREAMERS AND PUBLISHERS TO TURN CTV INTO A PERFORMANCE MARKETING CHANNEL IN NEW REPORT

Business Wire | September 14, 2023

news image

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, a new report developed in partnership with leading marketing platform AppLovin (NASDAQ: APP). With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV adver...

Read More

Ad Networks

META RECREATES CANNES IN THE METAVERSE TO ATTRACT ADVERTISERS

Meta | June 22, 2022

news image

Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera. Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Ca...

Read More

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

news image

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More

Social Media Advertising

ENTRAVISION ANNOUNCES PROMOTION OF KARINA CERDA TO EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING

Entravision | August 03, 2022

news image

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new rol...

Read More
news image

Advertiser Platforms

WURL AND APPLOVIN EMPOWER STREAMERS AND PUBLISHERS TO TURN CTV INTO A PERFORMANCE MARKETING CHANNEL IN NEW REPORT

Business Wire | September 14, 2023

Wurl, the leader in data-driven solutions for CTV, today released How to Turn CTV into a Performance Marketing Channel for Growth, a new report developed in partnership with leading marketing platform AppLovin (NASDAQ: APP). With CTV ad spending projected to reach over $25 billion in 2023, and more and more viewers moving away from traditional cable, the report highlights the significant role CTV adver...

Read More
news image

Ad Networks

META RECREATES CANNES IN THE METAVERSE TO ATTRACT ADVERTISERS

Meta | June 22, 2022

Nicola Mendelsohn of Meta is on Cloud Island in Cannes. Cloud Island is the name given to Meta's virtual Cannes, which was created as its major Metaverse marketing showcase at the ad festival, and where avatars can play volleyball or otherwise enjoy a digital version of the French Riviera. Mendelsohn, the company's global head of business solutions, has been showcasing Meta's foray into the metaverse for the past two years while leading the company's presence at Ca...

Read More
news image

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More
news image

Social Media Advertising

ENTRAVISION ANNOUNCES PROMOTION OF KARINA CERDA TO EXECUTIVE VICE PRESIDENT OF GLOBAL MARKETING

Entravision | August 03, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced the promotion of Karina Cerda to Executive Vice President of Global Marketing. In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella. “We are very excited to announce Karina’s appointment to this important, new rol...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us