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At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity.

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Ad Tech and Martech

HABU NAMED A LEADER IN 2023-2024 IDC MARKETSCAPE FOR DATA CLEAN ROOM TECHNOLOGY FOR ADVERTISING AND MARKETING USE CASES

Business Wire | December 11, 2023

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Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne ...

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Display Advertising

MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

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MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

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Ad Networks

ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

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Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

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Ad Networks, Advertiser Platforms

D-WAVE AND INTERPUBLIC GROUP PARTNER ON QUANTUM-POWERED ADVERTISING OPTIMIZATION

HPCwire | June 05, 2023

news image

D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy. D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to addres...

Read More
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Ad Tech and Martech

HABU NAMED A LEADER IN 2023-2024 IDC MARKETSCAPE FOR DATA CLEAN ROOM TECHNOLOGY FOR ADVERTISING AND MARKETING USE CASES

Business Wire | December 11, 2023

Habu, a leading data collaboration software company, today announced it has been recognized as a Leader in the IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases 2023-2024 Vendor Assessment. "With a commitment to innovation, democratization, and anticipation of market changes, Habu showcased strength in several areas of our research, validating its evolution and ability to adapt and thrive in a privacy-first era,” said Lynne ...

Read More
news image

Display Advertising

MAGNA AND ROKU FIND CREATIVE STREAMING TV ADS 2X BETTER THAN TRADITIONAL TV ADS

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

Read More
news image

Ad Networks

ENTRAVISION PARTNERS WITH ROKU TO SERVE AS MEDIA ADVERTISING PARTNER IN MEXICO

Entravision | February 16, 2022

Entravision (NYSE: EVC), a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers, announced today that the Company has partnered with Roku, the #1 TV streaming platform in the U.S., Mexico and Canada*, to serve as Roku’s media advertising partner in Mexico. Entravision will help brands effectively reach consumers by advertising on the Roku streaming platform. As more consumers are moving to...

Read More
news image

Ad Networks, Advertiser Platforms

D-WAVE AND INTERPUBLIC GROUP PARTNER ON QUANTUM-POWERED ADVERTISING OPTIMIZATION

HPCwire | June 05, 2023

D-Wave Quantum Inc., a leader in quantum computing systems, software and services, and Interpublic Group (NYSE: IPG), one of the world’s premier global advertising and marketing services companies, today announced a partnership that will see the companies work together on quantum computing applications that fuel innovation in marketing investments and strategy. D-Wave and IPG will collaborate on the research and development of quantum-hybrid applications designed to addres...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us