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At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity.

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TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

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Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

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Display Advertising

MGID PARTNERS WITH PUBMATIC TO ENABLE BRANDS TO REACH EXCLUSIVE NEW AUDIENCES VIA A SINGLE PLATFORM

MGID, PubMatic | August 23, 2022

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MGID, the global advertising platform, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users. To provide audi...

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OSN RELEASES STREAMING SERVICE WITH A NEW BRAND IDENTITY

campaignme | April 08, 2020

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At a Glance: OSN brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app. The company renewed its content partnerships with the big...

Read More

Advertiser Platforms

VERITONIC AND ACAST PARTNER TO HIGHLIGHT WHAT SUCCESS SOUNDS LIKE AROUND THE WORLD FOR PODCAST ADS BOUGHT PROGRAMMATICALLY

Acast | July 27, 2023

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Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast adver...

Read More
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Ad Networks

TAPNATION INTEGRATES ADVERTY'S IN-GAME AD TECHNOLOGY

Adverty | July 07, 2021

Adverty AB (publ), a leading in-game advertising specialist, announced a partnership with TapNation, as the French hypercasual publisher incorporates Adverty's seamless in-game ad formats into several current and upcoming titles - the result of a successful Q1 trial with clear positive uplift on all key metrics. TapNation, a Paris-based producer of hyper-casual games, has incorporated Adverty's seamless In-Play advertising technology into many of its products and plans to ...

Read More
news image

Display Advertising

MGID PARTNERS WITH PUBMATIC TO ENABLE BRANDS TO REACH EXCLUSIVE NEW AUDIENCES VIA A SINGLE PLATFORM

MGID, PubMatic | August 23, 2022

MGID, the global advertising platform, and PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, have today announced a new advertising partnership. PubMatic’s clients benefit from direct access to quality, brand-safe native video and display placements across MGID’s exclusive roster of premium global publishers, with an addressable audience of over 900 million unique monthly users. To provide audi...

Read More
news image

OSN RELEASES STREAMING SERVICE WITH A NEW BRAND IDENTITY

campaignme | April 08, 2020

At a Glance: OSN brings an unrivaled offer of quality content through its channels via cable and satellite, and on-demand via its streaming app. The company renewed its content partnerships with the big...

Read More
news image

Advertiser Platforms

VERITONIC AND ACAST PARTNER TO HIGHLIGHT WHAT SUCCESS SOUNDS LIKE AROUND THE WORLD FOR PODCAST ADS BOUGHT PROGRAMMATICALLY

Acast | July 27, 2023

Veritonic, the industry’s comprehensive audio analytics and research platform, partnered with Acast, the world’s largest independent podcast company, to bring new data to market around the commonalities - and divergence - of audio creative on podcast ads served programmatically. In addition to identifying these global overlaps and points of difference, the goal of the research was also to help media buyers identify strong tactics and best practices in programmatic podcast adver...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us