UWG

Belkins
At UWG, we think about culture daily. There are times when marketing is specific to your literal DNA based on your race or ethnicity and there are times where your race or ethnicity is a part of your Cultural DNA™. This is our proprietary tool which allows us to analyze heritage and culture in identifying the appropriate cultural insights that form the strategic foundation upon which our campaigns are built. One's Cultural DNA™ is so much richer than just one’s race or ethnicity.

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ADVERTISER CAMPAIGN MANAGEMENT

BOATIM INTRODUCES NEW DIGITAL BRAND ADVERTISING CAMPAIGN

Boatim | January 28, 2021

news image

Boatim Inc., an data-driven, online marketplace center for buying and selling boats and yachts anywhere on the world, presents its new digital brand advertising campaign. The campaign addresses to the worldwide boating community as a component of the progressing boating boom, initially catalyzed by the pandemic a year ago. Demand keeps on developing this year as basic requirements remain: COVID-free activities that give a break from stress, and all things being equal, give fun and exercise, such...

Read More

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

news image

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

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ADVERTISER PLATFORMS

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

news image

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

Read More

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

news image

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

BOATIM INTRODUCES NEW DIGITAL BRAND ADVERTISING CAMPAIGN

Boatim | January 28, 2021

Boatim Inc., an data-driven, online marketplace center for buying and selling boats and yachts anywhere on the world, presents its new digital brand advertising campaign. The campaign addresses to the worldwide boating community as a component of the progressing boating boom, initially catalyzed by the pandemic a year ago. Demand keeps on developing this year as basic requirements remain: COVID-free activities that give a break from stress, and all things being equal, give fun and exercise, such...

Read More
news image

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

Read More
news image

ADVERTISER PLATFORMS

CATALINA AND GSTV FORM STRATEGIC PARTNERSHIP TO MEASURE IMPACT OF DOOH ADS

Catalina | December 02, 2021

Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...

Read More
news image

LOCAL MEDIA CONSORTIUM AND GOOGLE NEWS INITIATIVE RELEASE MAGID RESEARCH FINDINGS ON LOCAL MEDIA ADVERTISER PERCEPTION AND STRATEGIES

Local Media Consortium | July 17, 2020

The Local Media Consortium and the Google News Initiative today announced the results of a survey examining advertiser perceptions of local media and what local media can do to strengthen their digital ad strategies. The study, conducted by leading business strategy and research company Magid and titled 2020 Advertiser Assessment of Local Media Digital Advertising, analyzed the views of national and local advertisers and ad agencies across the U.S., focusing on how local media can better address...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us