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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Ogury | October 30, 2020
Ogury, the worldwide leader in decision driven advertising declared today announces the arrival of Thumbnail Ad, the world's first non-fullscreen design manufactured explicitly for portable.
Ogury is the first to showcase with Thumbnail Ad in-application. The discrete ad design shows up in an exact area inside the application and gives an exquisite and powerful advertising experience. Worked for versatile, the unit is draggable, expandable, and skippable by the client and demo...
Google | July 21, 2020
As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. ...
ADVERTISER CAMPAIGN MANAGEMENT
Walmart | August 19, 2021
Walmart reported a 95% increase in its U.S. advertising sales in the second quarter, and said its number of active advertisers rose more than 175%, as more companies and brands paid to advertise their products to its customers, online and in stores.
The advertising boom was just one of the factors that gave Walmart’s earnings call a familiar ring to anyone who’s tuned into Amazon’s business.
“The phrase ‘serving customers’ has tra...
Amobee | October 21, 2021
Amobee, a wholly owned subsidiary of Singtel and global leader in advertising technology, and smartclip, RTL Group’s leading European provider for ad-tech solutions, together announced their agreement to form TechAlliance, the European industry’s first end-to-end, broadcaster-centric, cross-screen advertising platform. This platform will provide advertisers with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories, as well as General Da...
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