Viamedia

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Viamedia | September 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced a long-term partnership with HolstonConnect, a wholly owned, not-for-profit subsidiary of Holston Electric Cooperative. Viamedia’s technology uniquely allows the operator to seamlessly integrate local ads using Dynamic Ad Insertion (DAI) tools into the MobiTV streaming platform and expands Viamedia’s ad sales representation into Knoxville and the Tri-Cities region, adding to its ...

MediaPost Communications | October 13, 2017

Former Comcast advertising executive Tom Walsh has been named senior vice president of advanced advertising strategy for cable TV advertising company Viamedia. He will oversee and develop the company’s digital, addressable and cross-screen advertising initiatives....

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Viamedia | May 20, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, announced the launch of its new Parity ADS Platform. It uses a transitional approach to amplify live streams for IP-delivered distribution by simultaneously inserting regionally targeted ads on linear streams to align with the local ads on traditional cable TV systems. "Our new Parity ADS Platform is one of the industry's first transitional approaches and introd...

Ad Tech and Martech

Viamedia | June 03, 2022

Viamedia, the leading fully-integrated independent cross-media local advertising company, today announced Jim Loughran has been promoted to senior vice president of convergent video partnerships, overseeing the company’s cloud-based advertising solution that brings the digital and linear television worlds together. He will be responsible for QTT™’s overall business, product, communications and marketing strategy. “Since joining Viamedia, Jim h...