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theguardian | April 06, 2020
At a Glance:
Channel 4 has handed millions in bonuses to staff as it contemplates the cost-cutting measures to cope with the hit to ad revenue caused by the coronavirus pandemic.
Channel 4 wil...
SOCIAL MEDIA ADVERTISING, BRAND MARKETING, AD TECH AND MARTECH
MobileFuse | December 16, 2022
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, today unveiled its latest mobile SDK, mediation adapters, and proprietary video player. These solutions reduce friction and enable all mobile app publishers and mediation platforms to access MobileFuse's premium inventory and secure more revenue.
The MobileFuse SDK and mediation adapters showcase the company's commitment to providing publishers and advertisers with innovative tools that drive resul...
SOCIAL MEDIA ADVERTISING
Amobee, ID5 | September 06, 2022
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.
Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...
OneScreen.ai, Evertreen | April 22, 2022
April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause.
Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...
ADVERTISER CAMPAIGN MANAGEMENT
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