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firstpost | January 15, 2020
Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...
Pinterest | June 03, 2022
Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads.
In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...
AdAdapted | August 17, 2022
AdAdapted Shoppable Video Ads enable brands to build eCommerce campaigns on AdAdapted’s industry-leading Shopping List Marketing mobile ad platform. This goes beyond standard video ads by utilizing AdAdapted’s one-click functionality so consumers can add branded products directly to their eCommerce cart. The product leverages AdAdapted’s exclusive verified shopper audience to target consumers based on shopping list intent behavior, ensuring ads are served only to the consumers ...
Fiksu | July 07, 2020
Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...
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