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Comscore | October 28, 2021
Comscore (Nasdaq: SCOR), a trusted partner to more than 3,000 clients across local stations, national networks, station groups, advertising and media agencies, and the entire Movies ecosystem, today announced an agreement with Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH). Under the agreement, Comscore Activation audiences, spanning demographics, personas and cross-platform media consumption, are now available for the first time for DOOH prog...
Vistar Media | November 23, 2016
Vistar Media is teaming up with Acxiom's LiveRamp to let advertisers deliver digital out-of-home ads based on their own customer data. Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will able to layer in marketers' proprietary customer data to help inform where ads are deliv...
ksby | January 14, 2020
The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start filling out the U.S. Census in March either online, by phone or on paper. Officials say it's important to submit confidential information to the census because government leaders use the informati...
Fix Network World | January 14, 2020
Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertising and brand strategies that have helped establish and grow Fix Network World’s brands worldwide. As Head of Global Franchise Development, Carl will be responsible for working in close collabor...
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