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Data, Technology and Innovation (DTI) is a centralized global practice within Publicis Media, the media-centric solutions hub of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. DTI drives transformation across Publicis Media’s global agency brands via the provision of a scalable and consistent approach to data and technology.DTI is powered by a leading, global data/tech platform; best-in-class technology management and consultancy services; unified workflow solutions; differentiated products and client solution stacks; and strategic oversight of all major data and technology partnerships. Home to over 700 engineers, data architects, consultants, product managers and a robust project management operation, DTI helps scale innovation worldwide.

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Ad Tech and Martech

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The Digital Voice | August 08, 2022

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Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and Europe. Camealia Xavier-Chihota joins as marketing lead, having spent many years in marketing operations at leading brands such as River Island, working her way up as a fashion buyer before diversifying her skill set in va...

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LOOPME JOINS AD NET ZERO, FURTHERING COMMITMENT TO A SUSTAINABLE ADVERTISING ECOSYSTEM

Business Wire | July 26, 2023

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LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, ...

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OPENX TEAMS UP WITH CEDARA TO BECOME THE FIRST ADTECH PLATFORM TO DELIVER A COMPLETE PROGRAMMATIC CAMPAIGN EMISSIONS SOLUTION

Business Wire | October 05, 2023

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OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campa...

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ANIVIEW BOLSTERS ITS CUSTOMERS’ CTV AD-SERVING CAPABILITIES WITH SSAI

AniView | January 31, 2022

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AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...

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Ad Tech and Martech

THE DIGITAL VOICE AD TECH PR AGENCY GROWS TEAM BY EIGHT

The Digital Voice | August 08, 2022

Having recently celebrated its ten-year anniversary, B2B ad tech specialist PR agency The Digital Voice has now appointed eight new starters, including a leading marketing operations specialist from the fashion industry; bringing its team to 26 across the UK and Europe. Camealia Xavier-Chihota joins as marketing lead, having spent many years in marketing operations at leading brands such as River Island, working her way up as a fashion buyer before diversifying her skill set in va...

Read More
news image

Ad Networks, Ad Tech and Martech

LOOPME JOINS AD NET ZERO, FURTHERING COMMITMENT TO A SUSTAINABLE ADVERTISING ECOSYSTEM

Business Wire | July 26, 2023

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, ...

Read More
news image

Ad Tech and Martech

OPENX TEAMS UP WITH CEDARA TO BECOME THE FIRST ADTECH PLATFORM TO DELIVER A COMPLETE PROGRAMMATIC CAMPAIGN EMISSIONS SOLUTION

Business Wire | October 05, 2023

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced a milestone partnership with Cedara, the Carbon Intelligence Platform. With this integration, OpenX becomes the first digital advertising company to offer automated emissions measurement on campaigns, reduced campaign emissions, and a custom carbon offset portfolio solution for remaining campa...

Read More
news image

Ad Networks

ANIVIEW BOLSTERS ITS CUSTOMERS’ CTV AD-SERVING CAPABILITIES WITH SSAI

AniView | January 31, 2022

AniView a leading provider of holistic end-to-end video ad-serving Saas platform for publishers, launches its Server-Side Ad Insertion (SSAI) feature, which allows advertisers to seamlessly insert video ads into high-quality, long-form content. Providing a similar user experience to broadcast TV, SSAI enables a buffer-less transition from content to ad, and then back to content. Audiences today are consuming much more episodic, long-form video on demand (VOD) and live-streaming co...

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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