Way To Blue

business2community | March 23, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. Although organic search is important, it takes time to organically show up at the top for your most important keywords. Enter the solution: paid ...

nbcsandiego | March 04, 2020

San Diego-based LED Truck Media offers clients a chance to run images and videos with sounds on LED screens on each side of a truck, and a still image on the back, all powered by a generator located inside the truck When Julie De Souza and her husband and business partner Jonnathan Trilleras decided to relocate their LED Truck Media company from Miami, Florida, to San Diego (with a short stint in Los Angeles in between) late last year, the driver pun intended was to penetrate a marke...

pmlive | January 22, 2020

The acquisition strengthens W2O’s position in medical and scientific communications, and will extend the group’s engagement with healthcare influencers. The addition of 21GRAMS to the group’s roster also complements W2O’s three most recent acquisitions Arcus Medica, ISO. health and Radius Digital Science. “21GRAMS is a true innovator, offering something different and more profound than its competitors. The agency’s philosophy that the work can and should tap i...

Google | July 21, 2020

As online shopping continues to be the norm during Covid (and perhaps after it), Google has embraced the reality in several ways.Google announced last week the latest additions for this push: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.While on the surface, this might seem like routine housekeeping and updates for a platform, they’re interesting indicators of how Google is moving relative to other platforms. ...