Way To Blue

waytoblue.com

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications. Our core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying.

C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER CAMPAIGN MANAGEMENT

CHANNELADVISOR ADDS SOLUTIONS TO USE WITH AMAZON LOCAL SELLING, HELPING SELLERS GROW THEIR BUSINESSES

ChannelAdvisor | October 22, 2021

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ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program. Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Onli...

Read More

GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

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Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More

ADVERTISER PLATFORMS

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

news image

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More

ADVERTISER PLATFORMS

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

news image

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

CHANNELADVISOR ADDS SOLUTIONS TO USE WITH AMAZON LOCAL SELLING, HELPING SELLERS GROW THEIR BUSINESSES

ChannelAdvisor | October 22, 2021

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, today announced ChannelAdvisor's multichannel commerce platform now includes solutions for sellers who want to offer in-store pickup within the Amazon Local Selling program. Recently announced at the Amazon Accelerate conference on October 21, Local Selling is currently available to select sellers who can deliver products to customers' homes within local delivery areas and/or offer Buy Onli...

Read More
news image

GOOGLE TESTS ‘CURBSIDE PICKUP’ BADGE FOR LOCAL SHOPPING ADS TO HELP DURING COVID-19

Google | May 12, 2020

Google Shopping has launched a beta test noting "curbside pickup" to help brick-and-mortar retailers call out options for customers during COVID-19. Google Ads has released an update to help local businesses trying to move inventory during COVID-1...

Read More
news image

ADVERTISER PLATFORMS

PROXIMA RELEASES SURVEY THAT SHOWS WHERE ADVERTISERS ARE PLACING THEIR BETS FOR 2023

Proxima | November 16, 2022

Despite disappointing Q3 earnings for major ad platforms, a recent survey from data science company, Proxima, shows that marketers remain committed to ad platforms, even after a year of chaos and low satisfaction rates. While investors are scrutinizing the valuations of these platforms, the majority of consumer brands remain committed to digital advertising, both old and new channels, while seeking new ways to improve customer targeting. Approximately 80% of respondents report plans to maintain ...

Read More
news image

ADVERTISER PLATFORMS

EMERALD ACQUIRES ADVERTISING WEEK GLOBAL EVENT PLATFORM

Emerald | June 29, 2022

On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners. Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...

Read More