Way To Blue

waytoblue.com

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications. Our core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

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ADVERTISER CAMPAIGN MANAGEMENT

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform | September 03, 2021

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Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

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ADVERTISER PLATFORMS

RD&X NETWORK LAUNCHES REBID WORLD’S 1ST UNIFIED MARKETING & ADVERTISING AI AUTOMATION PLATFORM FOR MARKETERS & AGENCIES

ReBid | May 11, 2022

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ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner inte...

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AD TECH AND MARTECH

MEDIAVINE ROLLS OUT NATIVE AD OFFERING ACROSS ±7,800 INDEPENDENT PUBLISHER WEBSITES

Mediavine | March 24, 2021

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Mediavine, the largest selective full-administration ad management firm in the U.S., carried out its native ad offering across its ±7,800 free publisher sites. While other ad tech organizations offer a native-to-banner-style ad auction, Mediavine's answer is 100% native, from the underlying offer solicitation to the last ad display. The cycle will operate on Mediavine's specially assembled exclusive technology. Mediavine dispatched the prevalent performing native ad...

Read More
news image

ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

ADFORM FLOW WINS RED DOT AWARD'S COMMUNICATION DESIGN CATEGORY 2021

Adform | September 03, 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

Read More
news image

ADVERTISER PLATFORMS

RD&X NETWORK LAUNCHES REBID WORLD’S 1ST UNIFIED MARKETING & ADVERTISING AI AUTOMATION PLATFORM FOR MARKETERS & AGENCIES

ReBid | May 11, 2022

ReBid is the world's 1st Unified Marketing and Advertising AI Automation platform which is ready for the cookieless world and uses proprietary AI based algorithms that leverages MadTech (MarTech + AdTech) to simplify digital marketing. ReBid has unified workflows, data harmonization and real-time automated reporting. This translates into an immediate saving of 40% on resources and leads to incremental Returns on Ad spends (ROAS) by over 30%. ReBid’s multiple partner inte...

Read More
news image

AD TECH AND MARTECH

MEDIAVINE ROLLS OUT NATIVE AD OFFERING ACROSS ±7,800 INDEPENDENT PUBLISHER WEBSITES

Mediavine | March 24, 2021

Mediavine, the largest selective full-administration ad management firm in the U.S., carried out its native ad offering across its ±7,800 free publisher sites. While other ad tech organizations offer a native-to-banner-style ad auction, Mediavine's answer is 100% native, from the underlying offer solicitation to the last ad display. The cycle will operate on Mediavine's specially assembled exclusive technology. Mediavine dispatched the prevalent performing native ad...

Read More