Way To Blue

waytoblue.com

Way To Blue is an award-winning global integrated communications agency working with high-profile brands in consumer, lifestyle and entertainment. We have offices in London, Los Angeles, Sydney and several locations across Europe. We are an independent agency reshaping the future of brand communications. Our core services include research, social, publicity, influencer and digital marketing, creative and production, digital development plus media planning and buying.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

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Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More

Ad Networks

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

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Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More

Ad Tech and Martech

NATIONAL WORLD ANNOUNCES PARTNERSHIP WITH DANADS TO DEVELOP A SELF-SERVE ADVERTISING PLATFORM

National World, DanAds | August 18, 2022

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National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
Read More

Ad Networks, Advertiser Platforms

NEW GO ADDRESSABLE AND ADVERTISER PERCEPTIONS RESEARCH FINDS 73% OF ADVERTISERS NOW USE ADDRESSABLE TV ADVERTISING

Business Wire | August 02, 2023

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Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers) when ...

Read More
news image

ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More
news image

Ad Networks

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More
news image

Ad Tech and Martech

NATIONAL WORLD ANNOUNCES PARTNERSHIP WITH DANADS TO DEVELOP A SELF-SERVE ADVERTISING PLATFORM

National World, DanAds | August 18, 2022

National World today (August 16th, 2022) announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.
Read More

news image

Ad Networks, Advertiser Platforms

NEW GO ADDRESSABLE AND ADVERTISER PERCEPTIONS RESEARCH FINDS 73% OF ADVERTISERS NOW USE ADDRESSABLE TV ADVERTISING

Business Wire | August 02, 2023

Today, Go Addressable, an industry initiative to advance addressable advertising, and Advertiser Perceptions released new findings that capture the latest growth, adoption, usage and trajectory for this medium. One noteworthy finding from this latest round of research was the marked growth in the industry’s adoption and usage of this medium. Presently, 73% (or nearly three in four marketers) are using addressable TV, compared to 63% (or nearly two in three marketers) when ...

Read More