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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

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While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More

MEDIACROSSING INC. PROPELS INNOVATIVE DIGITAL ADVERTISING SOLUTION TO HELP MARKETERS REACH CONSUMERS DURING THE CRISIS

MediaCrossing Inc | May 13, 2020

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MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute st...

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FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

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Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

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AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 16, 2021

news image

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

MEDIACROSSING INC. PROPELS INNOVATIVE DIGITAL ADVERTISING SOLUTION TO HELP MARKETERS REACH CONSUMERS DURING THE CRISIS

MediaCrossing Inc | May 13, 2020

MediaCrossing Inc., founded in 2012, is a leading digital media firm dedicated to bringing tools and solutions normally reserved for the world's largest brands to emerging growth companies. The firm works with companies nationwide to plan and execute st...

Read More
news image

FACEBOOK HIGHLIGHTS DIGITAL AIR STRIKE’S CLICK TO MARKETPLACE ADVERTISING HELPING INCREASE CONSUMER SALES DURING COVID-19

Digital Air Strike | May 22, 2020

Facebook showcases Digital Air Strike's impressive results leveraging Dynamic Click to Marketplace Advertising. Digital Air Strike, the leading consumer engagement technology company, is helping businesses leverage increased traffic on social media duri...

Read More
news image

AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 16, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us