Weidert Group

Advertiser Platforms

Backtracks, Inc. | September 15, 2021

Backtracks, the technology infrastructure platform for end-to-end podcast management, advertising and data analytics, announces the release of Backtracks Traffic Surge technology. The AI-based insights for podcast and audio publishers notifies content creators when new or back catalog content is surging in popularity outside of what is expected performance for that particular content. Through these content data trends, publishers are able to analyze and repeat their most viral content. Read More

Ad Tech and Martech

Business Wire | May 30, 2023

Habu, the Global Innovator in Data Clean Room Software, today announced their integration with Google Display & Video 360’s PAIR, which supports ad planning, activation, and measurement in a privacy-safe way. The new solution enables advertisers and publishers to securely leverage and reconcile their first-party data to improve media performance in Google Display & Video 360 (DV360) and accelerate business growth. Habu’s data clean room technology makes colla...

Advertiser Platforms

Go Addressable | June 02, 2022

Go Addressable, an industry initiative launched by television distributors to advance addressable advertising, today introduces a set of common industry guidelines – spanning addressable types, creative format, creative length and more – to facilitate and accelerate addressable advertising’s scale, enablement and adoption. The goal of the guidelines is to inform and allow for appropriate agency planning and expectations of campaign launch schedules, and to drive ...

Ad Tech and Martech

Sam’s Club | April 26, 2023

Sam's Club®, a division of Walmart Inc. and a leading membership warehouse club, announces the launch of its new partner program for Sam's Club Member Access Platform (MAP). MAP Partners Club connects advertisers with a certified network of agencies and technology providers to maximize campaign performance. MAP Partners Club launches with three technology partners — CommerceIQ, Pacvue and Skai — and two managed service partners — Flywheel and Stackline —...