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SOCIAL MEDIA ADVERTISING
Kargo | October 19, 2021
Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...
Yahoo, DIRECTV Advertising | June 21, 2022
DIRECTV Advertising and Yahoo today announced a strategic partnership to unlock new value for advertisers across linear TV and digital. Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.
In working with Yahoo, DIRECTV Advertising is helping to further reduce complexity and fragmentation for advert...
adage | February 04, 2020
Bank of America consolidated its advertising business with a dedicated Publicis Groupe team that will include creative agency Leo Burnett, ending the company's partnership with Interpublic Group of Cos.' Hill Holliday. "Bank of America is consolidating external marketing agency resources with one network, Publicis Groupe, to accelerate our data-driven creative approach and enable us to continue to focus on efficiency," Meredith Verdone, Bank of America chief marketing officer, ...
Ad Council | May 04, 2020
Leading Creative and Media Partners Extend Ad Council's Ongoing Coronavirus Response Efforts.
The COVID-19 pandemic, the Ad Council, working with the White House, U.S. Department of Health and Human Services and Centers for Disease Control and Preventio...
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