Weidert Group

weidert.com

Weidert Group, founded in 1980, is an inbound marketing agency for complex industries and a Platinum HubSpot partner. Our team provides all components of an effective inbound marketing effort, including strategy and planning, web design, search engine optimization (SEO), content strategy and development, social media promotion, lead nurturing, and inbound program management.

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Ad Tech and Martech

PMG ACQUIRES CAMELOT STRATEGIC MARKETING & MEDIA, EXPANDING SERVICES TO DRIVE TRANSFORMATIONAL IMPACT

Business Wire | October 03, 2023

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PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an ...

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BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

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Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

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Advertiser Platforms

DMS ANNOUNCES THE ACQUISITION OF TRAVERSE DATA, INC. & ENHANCEMENTS TO ITS DATA PROGRAM & TECHNOLOGY STACK

Digital Media Solutions | May 16, 2022

news image

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

Read More

Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

news image

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More
news image

Ad Tech and Martech

PMG ACQUIRES CAMELOT STRATEGIC MARKETING & MEDIA, EXPANDING SERVICES TO DRIVE TRANSFORMATIONAL IMPACT

Business Wire | October 03, 2023

PMG today announced the acquisition of Camelot Strategic Marketing & Media, one of the largest independent agency buyers of video, OTT, and CTV, and leaders across business and marketing transformation for more than 40 years. Headquartered in Dallas, TX, Camelot, whose marquee customers include Intuit, Charter Communications, Experian, Michaels, and Whole Foods, will join PMG, an ...

Read More
news image

BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More
news image

Advertiser Platforms

DMS ANNOUNCES THE ACQUISITION OF TRAVERSE DATA, INC. & ENHANCEMENTS TO ITS DATA PROGRAM & TECHNOLOGY STACK

Digital Media Solutions | May 16, 2022

Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc. Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...

Read More
news image

Brand Marketing

ADELPHIC INKS FIRST-TO-MARKET INTEGRATION WITH CLINCH TO DELIVER NEW SHOPPABLE VIDEO AD SOLUTIONS FOR BRANDS ACROSS ITS PLATFORM

Adelphic | December 17, 2020

Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform. As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us