Working Planet Marketing Group

WorkingPlanet.com

As a quantitative digital marketing agency, Working Planet is a trusted partner in moving the needle on profit for our clients. Since 2003 Working Planet has used integration of ad network, site performance, and post-web lead and sales data combined with custom statistical modeling to provide efficiency, growth and risk management in managing and optimizing our clients'? online media buys. By utilizing our clients'? Net Profit as *the* marketing metric, Working Planet avoids traditional marketing pitfalls in driving aggregate profitability for clients.

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Ad Networks

GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

news image

Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

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Advertiser Platforms

MGID AWARDED ISO/IEC 27001 CERTIFICATION FOR PROVIDING CLIENTS 100% INFORMATION SECURITY

MGID | July 11, 2023

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MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information security standards are being upheld is increasingly essential. Being awarded the globally recognized ISO certification acknowledges MGID’s commitment to taki...

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Ad Tech and Martech

THE TRADE DESK POSITIONED AS A LEADER IN 2023 SPARK MATRIX FOR ADTECH PLATFORM BY QUADRANT KNOWLEDGE SOLUTIONS

PR Newswire | May 08, 2023

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Quadrant Knowledge Solutions announced today that it has named The Trade Desk as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information f...

Read More

Ad Networks

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

news image

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More
news image

Ad Networks

GOMARKETING INC. LAUNCHES NEW IN-HOUSE CONTENT CREATION TEAM

GoMarketing Inc. | January 19, 2021

Its an obvious fact that digital content creation has become another paradigm for organizations to stand out enough to be noticed of their target audience group at a reasonable expense. It makes even more purpose behind GoMarketing Inc. to launch a new in-house content creation group explicitly for home service organizations. Without viable content, home administrations organizations can't expect to grow their foothold in the competitive market. "Each year, more and more ...

Read More
news image

Advertiser Platforms

MGID AWARDED ISO/IEC 27001 CERTIFICATION FOR PROVIDING CLIENTS 100% INFORMATION SECURITY

MGID | July 11, 2023

MGID, the global advertising platform, today announced that it has met the standards required to be awarded the ISO/IEC 27001 certification for information security management. Amid ongoing security regulation changes and increasing consumer expectations, providing assurances for consumers and clients that information security standards are being upheld is increasingly essential. Being awarded the globally recognized ISO certification acknowledges MGID’s commitment to taki...

Read More
news image

Ad Tech and Martech

THE TRADE DESK POSITIONED AS A LEADER IN 2023 SPARK MATRIX FOR ADTECH PLATFORM BY QUADRANT KNOWLEDGE SOLUTIONS

PR Newswire | May 08, 2023

Quadrant Knowledge Solutions announced today that it has named The Trade Desk as a 2023 Leader in the SPARK Matrix analysis of the global AdTech Platform market. The Quadrant Knowledge Solutions SPARK Matrix™ includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading technology vendors in the form of its SPARK Matrix. It gives strategic information f...

Read More
news image

Ad Networks

TWITTER IS TESTING THREE NEW AD FORMATS

Twitter | April 01, 2022

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us