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ADVERTISER PLATFORMS

T-MOBILE APPEALS NATIONAL ADVERTISING DIVISION RECOMMENDATION TO DISCONTINUE "AMERICA'S . . . MOST RELIABLE 5G NETWORK" AND OTHER CLAIMS

National Advertising Division | November 26, 2021

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The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc. NAD recommended that T-Mobile discontinue the following claims: "America's . . . most reliable network"; "Veri...

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PERION RENEWS STRATEGIC PARTNERSHIP WITH MICROSOFT TO DRIVE SEARCH ADVERTISING BUSINESS GROWTH

Perion | November 03, 2020

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Perion Network (NASDAQ: PERI) declared today the recharging of a multi-year vital organization with Microsoft (NASDAQ: MSFT) to drive search advertising business development through Perion's hunt innovation division, CodeFuel, and give a more vivid encounter across work area and portable. The proceeding with coordinated effort between the organizations will empower CodeFuel to additionally develop its distributer connections offering, worthwhile pursuit innovation arrangements...

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NEW GETTY IMAGES RESEARCH SHOWS THAT 8 IN 10 PEOPLE EXPECT COMPANIES TO BE CONSISTENTLY COMMITTED TO INCLUSIVITY AND DIVERSITY IN THEIR ADVERTISING

Getty Images | August 17, 2020

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Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people...

Read More

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

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The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More
news image

ADVERTISER PLATFORMS

T-MOBILE APPEALS NATIONAL ADVERTISING DIVISION RECOMMENDATION TO DISCONTINUE "AMERICA'S . . . MOST RELIABLE 5G NETWORK" AND OTHER CLAIMS

National Advertising Division | November 26, 2021

The National Advertising Division (NAD) of BBB National Programs recommended that T-Mobile US, Inc. discontinue certain advertising claims for T-Mobile's 5G network. T-Mobile will appeal NAD's decision. The claims, which appeared in television, radio, and internet advertising, were challenged by Verizon Communications, Inc. NAD recommended that T-Mobile discontinue the following claims: "America's . . . most reliable network"; "Veri...

Read More
news image

PERION RENEWS STRATEGIC PARTNERSHIP WITH MICROSOFT TO DRIVE SEARCH ADVERTISING BUSINESS GROWTH

Perion | November 03, 2020

Perion Network (NASDAQ: PERI) declared today the recharging of a multi-year vital organization with Microsoft (NASDAQ: MSFT) to drive search advertising business development through Perion's hunt innovation division, CodeFuel, and give a more vivid encounter across work area and portable. The proceeding with coordinated effort between the organizations will empower CodeFuel to additionally develop its distributer connections offering, worthwhile pursuit innovation arrangements...

Read More
news image

NEW GETTY IMAGES RESEARCH SHOWS THAT 8 IN 10 PEOPLE EXPECT COMPANIES TO BE CONSISTENTLY COMMITTED TO INCLUSIVITY AND DIVERSITY IN THEIR ADVERTISING

Getty Images | August 17, 2020

Nearly 80% of people globally have said it isn't enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people's true lifestyles and cultures, according to new research by Getty Images. The findings have been revealed in a second wave of research for Visual GPS, completed in conjunction with global market research firm YouGov.The Visual GPS Summer Update also reveals that 63% of people...

Read More
news image

HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

fashionunited | March 26, 2020

The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak we here at Entsight have provided here some insightful recommendations for the steps Luxury and Fashion brands can take. The audience data here is based on three groups of global consumers, those who...

Read More