Wyse Advertising

Belkins
Wyse Advertising is one of Ohio's largest independent full-service agencies. Wyse has a proven track record for building national consumer brands. With Wyse, Smucker's and Applebee's grew to No. 1; Sherwin-Williams Stores become the No. 1 paint store in America; and PURELL doubled its marketshare. Integrated divisions target and motivate fragmented audiences and include interactive, direct marketing, content marketing, media buying/planning and brand planning. Wyse's Planning Group, unlike at most agencies, is not limited to understanding consumer voice and is staffed by a team of experienced brand strategists and researchers who provide: Full-fledged corporate planning and marketing decision support; go-to-market strategies based on effective brand positioning; in-depth analyses of marketing situations and competitive landscapes; and salient market segmentation.

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GOOGLE ADS RELEASES DETAILS AROUND THE $340M CREDIT FOR SMBS

Google | April 20, 2020

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Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...

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ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

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Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

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AD TECH AND MARTECH

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

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Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

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THE AMERICAN ADVERTISING FEDERATION HONORS MULTICULTURAL ADVERTISING EXCELLENCE AT THE 19TH ANNUAL MOSAIC AWARDS

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

news image

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, conf...

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news image

GOOGLE ADS RELEASES DETAILS AROUND THE $340M CREDIT FOR SMBS

Google | April 20, 2020

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...

Read More
news image

ADVERTISER PLATFORMS

MEDIAVINE ROLLS OUT WORDPRESS THEME FRAMEWORK FOR PASSING ALL OF GOOGLE’S CORE WEB VITALS

Mediavine | August 31, 2021

Mediavine, the largest exclusive full-service ad management firm in the U.S., rolled out its debut WordPress theme framework, Trellis, to the open internet for beta testing. Trellis is built for ad performance and passing Google’s Core Web Vitals (CWVs) while preserving pagespeed. Mediavine's premier WordPress theme framework, Trellis, is now available to the open internet. Empowering independent publishers to pass all three of Google’s Core Web Vitals, 77% of publ...

Read More
news image

AD TECH AND MARTECH

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More
news image

AD NETWORKS

THE AMERICAN ADVERTISING FEDERATION HONORS MULTICULTURAL ADVERTISING EXCELLENCE AT THE 19TH ANNUAL MOSAIC AWARDS

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace. "Our multicultural networks are harming during an extreme year, conf...

Read More