Wyse Advertising

wyseadv.com

Wyse Advertising is one of Ohio's largest independent full-service agencies. Wyse has a proven track record for building national consumer brands. With Wyse, Smucker's and Applebee's grew to No. 1; Sherwin-Williams Stores become the No. 1 paint store in America; and PURELL doubled its marketshare. Integrated divisions target and motivate fragmented audiences and include interactive, direct marketing, content marketing, media buying/planning and brand planning. Wyse's Planning Group, unlike at most agencies, is not limited to understanding consumer voice and is staffed by a team of experienced brand strategists and researchers who provide: Full-fledged corporate planning and marketing decision support; go-to-market strategies based on effective brand positioning; in-depth analyses of marketing situations and competitive landscapes; and salient market segmentation.

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AD TECH AND MARTECH

ANZU AND ZYNGA-OWNED SOCIALPOINT PARTNER TO BRING INTRINSIC IN-GAME ADS TO DRAGON CITY

Anzu, Socialpoint | November 11, 2022

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Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

Read More

GOOGLE ADS IMPROVES ASSET REPORTING FOR APP CAMPAIGNS WITH 4 NEW UPDATES

searchenginejournal | March 24, 2020

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Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...

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MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

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Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More

GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

news image

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More
news image

AD TECH AND MARTECH

ANZU AND ZYNGA-OWNED SOCIALPOINT PARTNER TO BRING INTRINSIC IN-GAME ADS TO DRAGON CITY

Anzu, Socialpoint | November 11, 2022

Anzu.io, the world’s most advanced in-game advertising platform, today announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in the popular town-builder and strategy-game, Dragon City. The partnership will see Anzu’s non-intrusive intrinsic in-game ad placements integrated into Dragon City, appearing on 3D objects throughout the game...

Read More
news image

GOOGLE ADS IMPROVES ASSET REPORTING FOR APP CAMPAIGNS WITH 4 NEW UPDATES

searchenginejournal | March 24, 2020

Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asset ratings. Advertisers can better understand how Google defines these ratings with new tooltips. Tooltips are displayed when hovering over a performance rating, as shown below. A tooltip recommends an...

Read More
news image

MARYLAND LOOKS TO PIONEER TAXES ON DIGITAL ADVERTISING

borneobulletin | January 13, 2020

Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have proposed a novel way to pioneer taxes on targetted digital advertising, a plan they estimate could deliver more than USD100 million per year to help pay for a sweeping education overhaul. In what appears to be first-in-the-nation legislation, social media companies such as Facebook and Google would fa...

Read More
news image

GOJEK PARTNERS WITH THE TRADE DESK FOR O2O ADVERTISING INSIGHT

marketing-interactive | January 23, 2020

Gojek, Southeast Asia’s multi-service technology platform, and The Trade Desk , a self-service digital and advertising platform technology company, have launched an exclusive partnership to provide advertisers with insight into the impact of their online advertising campaigns. This will extend to offline sales, which can improve the efficiency of marketing decisions to boost business growth. According to the press release, the partnership marks the first online to offline (O2O) measurement...

Read More