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MGID | August 16, 2022
MGID, the global advertising platform, has been named ‘Best Digital Ad Network’ in the MarTech Breakthrough Awards. The accolade is in recognition of MGID’s contextual intelligence technology and stringent, transparent processes around brand safety.
MGID’s contextual intelligence solution allows advertisers to deliver ads across its portfolio of premium publishers in the most relevant and appropriate environment, without the use of third-party cookies. Util...
Twitter | April 01, 2022
Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads.
“As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra.
Vidy | December 29, 2020
Vidy, the world's first blockchain-powered decentralized video advertisement network, has launched its own crypto assets, called VidyCoin.
Vidy's Founder and CEO, Patrick Colangelo said, "At Vidy, we put the power of your data and earning potential back on your hand. So, users can earn money while watching video and surfing the web, right at home."
When users play a video ad, they will be rewarded with VidyCoin, which can be utilized for buying goo...
thepublicopinion | January 21, 2020
On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...
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