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MondayOff, Sonic Odeeo | August 15, 2022
Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention.
As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an addit...
Emerald | June 29, 2022
On June 28, Emerald Holding, Inc. announced that it had acquired all of the assets comprising the business known as Advertising Week from Stillwell Partners.
Emerald's 365-customer engagement strategy, which aims to deliver connected, best-in-class experiences by seamlessly integrating in-person events, content, and commerce, has advanced with the acquisition of AW. With the help of this acquisition, Emerald will further solidify its position as a B2B marketing industry leader...
IAS | September 28, 2020
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Mi...
yahoo | January 28, 2020
Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...
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