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Zilliant helps companies put pricing at the heart of their business by managing the entire pricing lifecycle with leading CPQ, price management & optimization, and Revenue Intelligence applications. Zilliant’s data science, cloud-native software, and passion for customer success deliver the highest ROI, fastest time to value, and highest customer satisfaction. Learn more about how Zilliant helps companies unlock the full power of pricing at zilliant.com.

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Advertiser Campaign Management

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

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Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More

Display Advertising

GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

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GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

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Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

news image

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More

Display Advertising

GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth | November 20, 2021

news image

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

Read More
news image

Advertiser Campaign Management

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More
news image

Display Advertising

GUMGUM AND FRAMEPLAY PARTNER TO DELIVER CONTEXTUALLY RELEVANT, INTRINSIC IN-GAME ADVERTISEMENTS

GumGum, Frameplay | June 15, 2022

GumGum, a contextual-first global digital advertising platform, announced today (June 14th, 2022) a strategic partnership with Frameplay, the global leader in enabling intrinsic in-game advertising. The partnership expands GumGum’s suite of high-impact ad products into the Frameplay platform and allows advertisers to reach gamers and consumers within highly cinematic and interactive video games. This unlocks both time and attention from the world’s most desirable audiences with relev...

Read More
news image

Advertiser Campaign Management, Brand Marketing

AMAZON TO SHARE CASHIERLESS STORE DATA WITH BRANDS AND ADVERTISERS

Amazon | June 30, 2022

Amazon.com Inc. developed cashierless technology to expedite trips to the grocery store or convenience store. It now wants to use the tracking system to assist brands and advertisers in determining how to sell more products. The company announced plans to share data from its shopper-tracking cameras and sensors in a blog post on Wednesday. Among other things, Amazon would tell brands how many people bought an item pulled from a shelf, how many returned it, and how many bought it l...

Read More
news image

Display Advertising

GROUNDTRUTH'S NEW IN-STOCK LOCAL ADS TO HELP CONSUMERS NAVIGATE SUPPLY CHAIN SHORTAGES THIS HOLIDAY SEASON

GroundTruth | November 20, 2021

GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us