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Catalina | December 02, 2021
Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers' and CPG brands' retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands clos...
torontosun | January 14, 2020
Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million to $112.5 million. For the French service, ad revenues declined 3%, from $140 million to $136 million. “There is continued risk that our organization will not remain sustainable as we anticipate...
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OneScreen.ai, Evertreen | April 22, 2022
April 22nd, 2022, is the 52nd anniversary of the primary Earth day. On this occasion, Onescreen.ai and Evertreen announced their collaboration to plant 10,000 timber trees every year. This initiative will be executed in Madagascar to represent the commitment of their clients and staff toward the environmental cause. Onescreen.ai is a Boston-based supplier that buys and sells OOH (out of home) from billboards, blimps, and buses to wrapped cars and connected TVs in bars and restaura...
Facebook | June 12, 2020
Facebook Ads is walking back a portion of the rule that bans the sale of face masks, driven by increased demand and state guidelines on mask-wearing. Facebook announced they are relaxing the restrictions around ads selling face masks, a rule they instituted...
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