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Retina AI | February 03, 2022
Retina AI, the leading predictive customer lifetime value (pCLV) intelligence company today announced an integration with Google Ads, allowing customers to track how effective their advertising campaigns are in acquiring customers with high lifetime value to brands.
The new integration means that customers will now be able to measure their advertising campaigns effortlessly on both Facebook and Google. The new capabilities will be available to all existing customers and work direc...
Adelphic | December 17, 2020
Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform.
As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...
IAS | December 09, 2021
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
ADVERTISER CAMPAIGN MANAGEMENT
BuySellAds, OneScreen.ai | April 05, 2022
BuySellAds (BSA), a mutually beneficial ecosystem for publishers and advertisers, is joining forces with OneScreen.ai, a SaaS-enabled B2B marketplace provider for out-of-home (OOH) advertising, to offer OOH advertising opportunities to its clients.
BSA helps create direct relationships between online publishers and advertisers to help publishers maximize ad reach and increase brand awareness. Through the partnership, BSA will tap into OneScreen.ai’s outdoor advertising direc...
AD TECH AND MARTECH
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