Waymark | May 08, 2020
Free, custom videos available to dealers for online and TV advertising
Special video templates for dealerships, COVID-19 response messaging
Videos are created in minutes without traditional video production resources
FordDirect and Waymark announced a partnership that will provide Ford and Lincoln dealerships with free, custom commercials that allow them to quickly reach their audiences with updates on how they are adapting to the COVID-19 pandemic. Additionally, Waymark has designed a series of free COVID-19 response templates for businesses of all sizes in a variety of industries.
Read more: Marketers set to double down on digital advertising despite measurement issues
The two Metro Detroit-based companies joined forces earlier this year to create the FordDirect Video Marketplace, where Ford and Lincoln dealers nationwide have access to videos they can easily customize for use on social media, digital advertising, and TV. Due to the ongoing pandemic, Waymark and FordDirect are offering custom video templates for free so dealers can quickly inform audiences of new developments, initiatives, and updates.
Every auto dealer in America has a message they need to get out right now. Dealers recognize that video is the right medium to reach their customers, but might feel like creating high-quality video content is currently out of reach. We want dealers to know that it is easy for anyone to make engaging, custom videos without any kind of editing or production expertise. It is important to us to support the entrepreneurship and business community right now, which is why we are providing these resources free of charge.
- Nathan Labenz, founder and CEO of Waymark
Auto dealers are feeling the economic effects of the COVID-19 global pandemic, as consumers stay inside and defer high-value purchases like new cars. Auto analyst Adam Jonas of Morgan Stanley has predicted sales could slip by 9% this year, and local dealers are already seeing a stark change, with new car sales down the first two weeks of April 55% according to J.D. Power.
The FordDirect Video Marketplace features original content from Ford's latest brand campaign, Built to Lend a Hand, that dealerships can leverage to reach their local markets with personalized copy, colors, logo, images, and more. In addition to helping dealers communicate new efforts and programming in response to the pandemic, including "test drive from home" promotions and online retailing, Ford is also covering the costs of these new adaptive services for many dealerships.
Having tools that allow us to pivot quickly in times of crisis is absolutely critical," said Trisha Habucke. Dealers have had to rapidly change their business with new initiatives to support customers during this crisis, and we're committed to helping them adapt with resources like these videos so they can develop timely messaging.
- Digital Retail Director at Ford Motor Company
Waymark is also a member of the Facebook and Instagram marketing partner program and has been recognized in the platform's "Automotive Playbook for Dealers." The templates for auto dealers were created to adhere to Facebook's recommended strategies and are ideal for social media advertising on both mobile and desktop.
About Waymark
Waymark is an art and technology company that empowers anyone to make exceptional video ads in seconds. The company is working to bridge the gap between local advertisers and the future of video with their proprietary video technology, which makes high quality video at scale a real possibility for advertisers. With Waymark's premium video templates, advertisers are able to create agency-quality content quickly and affordably. The company's collection of templates are professionally produced, full commercials that anyone from a global brand to a small business can personalize in minutes. Waymark is headquartered in Detroit, Michigan, and is online at Waymark.com
About FordDirect
FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. This unique partnership adds unmatched insights because Ford Motor Company provides us data, as well as direct streams of incentives and digital content. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market. Learn more at forddirect.com
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ADVERTISER CAMPAIGN MANAGEMENT
Mediavine | December 14, 2020
Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives.
Mediavine selected the following causes, resounding with its group and publishers, from the Ad Council's generous rundown of decisions: high blood pressure with American Heart Association, teen suicide prevention with Seize the Awkward, Alzheimer's awareness with the Alzheimer's Association, empowering girls in STEM with She Can STEM, and texting and driving avoidance with the National Highway Traffic Safety Administration (NHTSA). Visitors of Mediavine's ±8,000 publisher sites will see the custom PSAs with the capacity to directly visit the campaigns' sites for additional information.
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DISPLAY ADVERTISING
GroundTruth | November 20, 2021
GroundTruth, the leading location-based marketing and advertising technology company, announced today that it is expanding product-related advertising capabilities with the launch of In-Stock Local Ads. By increasing its ability to ingest and analyze massive levels of product supply data, GroundTruth's next generation of in-stock marketing technology allows national and local retailers and CPG brands to manage inventory shortages at scale. In-Stock Local Ads works by serving shoppers similar product options for items that may not be available at specific store locations or by redirecting shoppers to alternative stores with higher levels of product availability.
35% of shoppers are willing to substitute a similar brand or product for the out-of-stock items on their shopping lists1. "The impact of a true marketing strategy for out-of-stock items is much more meaningful than capturing a short-term sale," said Dan Silver, Senior Vice President of Marketing, GroundTruth. "The real danger lies in brand switching. Having a highly localized solution in place can prevent the more significant loss of a loyal customer and their lifetime value."
2021 Marketing Investments Could Be at Risk This Holiday Season
In the first half of 2021, total U.S. media ad spending grew by 32% year-over-year to reach $130 billion2. In fact, GroundTruth data reveals that for the first time in July 2021, the number of 'repeat visitors' outpaced 'new visitors' to retailers since July 20203. With the emergence of supply chain shortages, those marketing investments to get consumers back into stores and increase brand loyalty are at risk as consumers look to spend more this holiday season. With consumers traveling an average of 10-more miles to retailers than they did in 20193, GroundTruth's In-Stock Local Ads allow brands to dynamically serve ads based on product availability at nearby stores to reach shoppers who are willing to drive the extra mile for products.
About In-stock Local Ads
GroundTruth's hyper-local, store-level targeting capabilities inform consumers about digital offers and store information that are most relevant to them, including product availability and in-stock inventory. GroundTruth's in-stock product marketing technology was introduced in 2020 to help CPG brands address limited supplies for essential products, such as toilet paper and cleaning supplies generated by the onset of COVID-19. By layering GroundTruth's Neighborhoods technology, powered by MRC accredited visitation data, with its in-stock tracking solution, GroundTruth's new In-stock Local Ads flips conventional thinking from "out-of-stock" notifications to "in-stock" notifications. These trusted location-based ads give brands a way to ensure their advertising spend creates a positive shopping experience for their customers.
GroundTruth is a 2021 OmniShopper Award recipient in the Best Digital Mobile Activation category from the Path to Purchase Institute for implementing CPG in-stock ads for a major fresh meat brand. The campaign focused on driving visits to Walmart locations with inventory availability. The initiative drove shoppers to locations with stocked shelves and led to a 24% increase in sales of their product, showcasing the impact that dynamic In-stock Local Ads have in maximizing marketing spend to drive more sales.
About GroundTruth
GroundTruth is the leading location-based marketing and advertising technology company. Brands, agencies, small businesses, and non-profits trust their performance-driven solutions to help them reach consumers during moments of intent that generate important business outcomes. GroundTruth's suite of geo-contextual display and video advertising products and services are available at scale through their self-serve omni-channel advertising platform, managed services, and industry reseller partnerships. GroundTruth's marketing platform is powered by a unique data set called "visitation data" accredited by the Media Rating Council (MRC). Their proprietary cleansing processes combine contextual mapping technology (BlueprintsTM), owned and operated properties, and third-party mobile location data, together yielding over 30 billion visits annually.
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