180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns

180byTwo | September 30, 2020

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation.  "We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels," said Eric Shaffer, founder and CEO of 180byTwo. "Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers' unique business needs, and target them with tailored messaging. We're excited to now offer seamless targeting within LinkedIn."  Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.

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This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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This infographic from Teach To Fish Digital illustrates the Google AdWords Quality Score and the cost per click calculations.

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ShopLiftr Maximizes Ad Budgets, Bringing Value-Seeking Shoppers Together With Their Favorite Brands & Retailers

ShopLiftr | July 12, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovative, proven digital ad technology solutions, across engaging mediums, delivering superior results. Rising grocery prices and continuing supply chain issues leave consumers struggling to not only find the products they want and need but to stretch their food budgets as far as possible. With a return to pre-pandemic shopping behaviors, more consumers are flocking to physical stores to shop. Yet, grocery prices are continuing to rise across all tracked channels – affecting food, dollar, online, and more recently impacting club and mass. A recent report by Numerator underlined that in an unprecedented trend this past year, middle-income shoppers — with an annual income of $40,000 to $80,000 — recently surpassed low-income shoppers as the group most affected by escalating grocery costs. Brands are losing market share to a surge in private label options as cost savings amongst cash-strapped shoppers are driving short-term switching behavior, with brand loyalty as less of a priority. With food costs up 10.1% during the last year, according to the U.S. government, the pressure is on big-name brands to give consumers a reason to put their product on their shopping list rather than switching to a CPG competitor or store brand. ShopLiftr is confronting the shopper, brand, and retailer concerns head-on. Powered by the largest, most comprehensive proprietary database of active trade promotions from all major grocery chains in North America, ShopLiftr's unique dynamic creative platform supports responsive, personalized display and video ad units. It enables brands to promote savings on consumers' favorite products, effectively maintaining and increasing market share, and drives in-store traffic to the supporting retailer. Serving hyper-localized deals to consumers in real-time, in turn, saves them time and money. "It's important to pay attention to the cost of goods, and especially on the items you need to pay consistently every month, With U.S. households spending an additional $341 a month to purchase the same goods and services compared to a year ago, presenting deals on those essential CPG products through winning pre-shop advertising tactics with strong success metrics is key." -Winnie Sun, co-founder and managing director of Irvine, California-based Sun Group Wealth Partners. A major discount retailer recently tested the combination of ShopLiftr's dynamic video and display advertising to increase in-store traffic and sales. The campaign amassed an additional 44,000 incremental customer visits and produced an incremental lift of 13.98%! Promoting relevant in-store deals inspired store visits that drove significant lift and increased both repeat visits and average basket size per customer. ShopLiftr's digital ad tech platform has been built specifically to address the challenges faced by shoppers, brands, and retailers in the current climate. It helps marketers maximize their ad budgets and increase market share by delivering engaging, programmatic video and display ads that resonate with target audiences while simultaneously bringing value-seeking shoppers together with their favorite brands in-store locally, at reasonable prices. About ShopLiftr- ShopLiftr is a digital ad technology company that aggregates and amplifies the largest collection of trade promotions, connecting shoppers with real-time, localized deals. ShopLiftr partners with the largest CPG brands and retailers in the world to deliver personalized digital advertising experiences at scale across North America.

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Entravision Enters into Strategic Partnership with LATV Networks

Entravision, LATV Networks | August 30, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced a strategic partnership with LATV Networks, a minority-owned and operated media company serving the Latino community as a content hub, talent incubator and cultural advocate. “Entravision is very excited to partner with LATV Networks,” said Juan Saldivar, Chief Digital and Strategy Officer of Entravision. “Our Company has extensive digital marketing expertise when it comes to reaching growing Latino audiences. This new partnership will provide LATV Networks with avenues to expand the distribution of their younger-skewing bilingual content at scale by leveraging our advanced technology infrastructure. At the same time, it further strengthens Entravision’s marketing portfolio of digital and content platforms.” Through shared resources, content collaborations, and customized executions, Entravision and LATV Networks will deliver creative and engagement-driven solutions that will allow access to the growing influential power of Latinos. LATV Networks will be able to further advance their unique value proposition to bring to market a more comprehensive offering supercharged by Entravision. Entravision will help accelerate LATV Networks’ digital growth by providing advanced data technology and multi-channel distribution for LATV Networks’ original content. The partnership will bring to market a unique connected television (CTV) offering with over 5,000 hours of content and innovative premium digital video content designed to expand the video marketplace across LATV Networks’ core content pillars: Latino Culture, Latinas, LGBTQ+ and Afro-Latinos. “By accelerating the growth of our CTV and digital platforms uniquely emphasizing Latino culture beyond language, this partnership addresses many of the challenges of marketing to our diverse and nuanced culture. Together, Entravision and LATV Networks will deliver unprecedented value to advertisers looking for innovative and flexible ways to reach Hispanic consumers of all ages, language choices, and media consumption preferences,” said Andres Palencia, CEO of LATV Networks. “By accelerating the growth of our CTV and digital platforms uniquely emphasizing Latino culture beyond language, this partnership addresses many of the challenges of marketing to our diverse and nuanced culture. Together, Entravision and LATV Networks will deliver unprecedented value to advertisers looking for innovative and flexible ways to reach Hispanic consumers of all ages, language choices, and media consumption preferences,” said Andres Palencia, CEO of LATV Networks. Adding to Mr. Palencia’s statement, Bruno Seros-Ulloa, President of LATV Networks stated, “This collaboration addresses the increasing demand for our groundbreaking, authentic Latino content that can now be even further amplified with Entravision’s support. From arts and entertainment to food, fashion, music and lifestyle, LATV Networks truly immerses itself in all things Latino.” “The union of Entravision, a proven leader in the Hispanic media market, and LATV Networks, a unique content hub for the Latino community, offers brands even more opportunities to share robust and creative campaigns with their target audiences,” said Chris Munoz, EVP of National Sales for Entravision. “Marketers are more aggressive now than ever before when it comes to engaging with consumers. As a result, they recognize the importance of delivering their message in precisely the right environment. Our vast portfolio of combined assets will provide our new mutual clients with a variety of innovative solutions that meet their evolving marketing needs.” Through LATV Networks’ high volume production capabilities, this partnership addresses the increasing demand for authentic Latino content. 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Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under the ticker symbol: EVC. Learn more about all of our media, marketing and technology offerings at entravision.com or connect with us on LinkedIn and Facebook. About LATV Networks Latino Alternative TV (LATV) is a pioneering bilingual media company elevating the Latino voices redefining culture. LATV is a certified minority-owned company amplifying authentic bilingual content through cable TV, digital publishing, social media, and streaming. LATV content emphasizes Latino culture and Latina empowerment, as well as LGBTQ+ and Afro-Latino pride. For more information visit latv.com.

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Brands Capitalize on Creative with Advances in the Ad-Lib.io Platform

Ad-lib.io | July 18, 2022

Ad-Lib.io, a Smartly.io company and a leading next-generation Creative Management Platform (CMP), announced today the release of the next generation of Personalize™, Ad-Lib.io’s award-winning cookieless platform for creative management, media alignment and creative intelligence all in one place. Personalize 2.0 delivers breakthrough capabilities to accelerate and scale campaign activation while ensuring brand governance and improved campaign addressability cross-channel. As a result of these advances, advertisers are experiencing a range of ROAS benefits, including: 28% reduction in time required to link media and creative strategies in a single digital workspace, 4x faster campaign builds with on-brand assets, published and approved automatically, 85% fewer clicks to build personalized variants for every audience in their media plan, and Up to a week’s advance notice prior to the onset of campaign fatigue, thanks to AI-driven modeling, along with the creative data insights to tune performance at the variant level. “Scaling campaigns significantly while comfortably reducing production time has been simply delightful,” said Barbara Piras, Group Head of Digital Marketing at TUI Group. “Adding Ad-Lib.io’s technology to our marketing workflow has opened a new world of creative possibilities I’m excited to explore in the future.” “Our hyperlocal marketing strategy has been instrumental to our success, and Ad-Lib.io is a key partner in helping us scale our reach and creative effectiveness in record time,” said Dean Weaving, Director of Brand Media Operations at Deliveroo. “Their platform has brought our creative and media teams together at a high level of collaboration and coordination, time and time again. We look forward to continuing our work, leveraging their platform, to bring the same relevant, on-target advertising to a multitude of highly differentiated localities.” “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “According to a recent WBR Insights survey, only 10% of advertisers felt that their creative and media teams were aligned. This disconnect leads to a number of inefficiencies and sub-optimal results, and it is a core challenge addressed by our platform,” said Oli Marlow Thomas, Ad-Lib.io Founder. “Our goal is to transform the creative production process into one that is easier, faster, more collaborative, data-advised and better aligned to media strategies.” With Personalize 2.0, advertisers can now execute multi-market activations across channels in fewer steps, integrate with leading media platforms to instantly pull in target audiences and publish approved creatives while reducing the risk of creative rejection. Advertisers can also build targeted creative campaigns and test and learn strategies at scale in minutes, across display, video and social. AI can be leveraged at every step along the way, from asset cropping for quick and easy image editing across channels and formats, to fatigue alerts to prevent premature decline in campaign performance. Best of all, in-line performance reporting reduces the campaign optimization effort to just a few clicks. About Ad-lib.io Ad-Lib.io, a Smartly.io company, provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. Ad-Lib.io connects creative and media workflows using intelligent automation, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to Ad-LIb.io’s customers, including TUI, Estee Lauder, IG, Pizza Hut and other global brands.. Recently acquired by Smartly.io, Ad-Lib.io was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

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