180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns

180byTwo | September 30, 2020

180byTwo Integrates With LinkedIn to Leverage 180byTwo's Unifi Platform to Optimize LinkedIn Campaigns
180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolution, business intent data, and AI-powered audience solutions to enable granular targeting, robust data enrichment, and seamless cross-channel activation.  "We built Unifi to help B2B marketers shorten the sales cycle by extending their account-based marketing programs across marketing channels," said Eric Shaffer, founder and CEO of 180byTwo. "Unifi lets B2B marketers identify the companies and buyers that are actively showing interest in their products and services, analyze these buyers' unique business needs, and target them with tailored messaging. We're excited to now offer seamless targeting within LinkedIn."  Through the Unifi platform, customers such as Myosin are able to seamlessly integrate their clients CRM system, enrich, score, prioritize, and activate accounts via LinkedIn along with several other activation channels.

Spotlight

Johnny Hornby, founder of The&Partnership advertising agency, which is 49% owned by Sir Martin Sorrell's WPP, tells Ian King Live the industry exports more than £4bn of advertising services into Europe and calls for the government to maintain access to the EU as much as possible after Brexit.

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FordDirect and Waymark collaborated to Offer Free Personalized Video Ads to Auto Dealerships Affected By COVID-19

Waymark | May 08, 2020

Free, custom videos available to dealers for online and TV advertising Special video templates for dealerships, COVID-19 response messaging Videos are created in minutes without traditional video production resources FordDirect and Waymark announced a partnership that will provide Ford and Lincoln dealerships with free, custom commercials that allow them to quickly reach their audiences with updates on how they are adapting to the COVID-19 pandemic. Additionally, Waymark has designed a series of free COVID-19 response templates for businesses of all sizes in a variety of industries. Read more: Marketers set to double down on digital advertising despite measurement issues The two Metro Detroit-based companies joined forces earlier this year to create the FordDirect Video Marketplace, where Ford and Lincoln dealers nationwide have access to videos they can easily customize for use on social media, digital advertising, and TV. Due to the ongoing pandemic, Waymark and FordDirect are offering custom video templates for free so dealers can quickly inform audiences of new developments, initiatives, and updates. Every auto dealer in America has a message they need to get out right now. Dealers recognize that video is the right medium to reach their customers, but might feel like creating high-quality video content is currently out of reach. We want dealers to know that it is easy for anyone to make engaging, custom videos without any kind of editing or production expertise. It is important to us to support the entrepreneurship and business community right now, which is why we are providing these resources free of charge. - Nathan Labenz, founder and CEO of Waymark Auto dealers are feeling the economic effects of the COVID-19 global pandemic, as consumers stay inside and defer high-value purchases like new cars. Auto analyst Adam Jonas of Morgan Stanley has predicted sales could slip by 9% this year, and local dealers are already seeing a stark change, with new car sales down the first two weeks of April 55% according to J.D. Power. The FordDirect Video Marketplace features original content from Ford's latest brand campaign, Built to Lend a Hand, that dealerships can leverage to reach their local markets with personalized copy, colors, logo, images, and more. In addition to helping dealers communicate new efforts and programming in response to the pandemic, including "test drive from home" promotions and online retailing, Ford is also covering the costs of these new adaptive services for many dealerships. Having tools that allow us to pivot quickly in times of crisis is absolutely critical," said Trisha Habucke. Dealers have had to rapidly change their business with new initiatives to support customers during this crisis, and we're committed to helping them adapt with resources like these videos so they can develop timely messaging. - Digital Retail Director at Ford Motor Company Waymark is also a member of the Facebook and Instagram marketing partner program and has been recognized in the platform's "Automotive Playbook for Dealers." The templates for auto dealers were created to adhere to Facebook's recommended strategies and are ideal for social media advertising on both mobile and desktop. About Waymark Waymark is an art and technology company that empowers anyone to make exceptional video ads in seconds. The company is working to bridge the gap between local advertisers and the future of video with their proprietary video technology, which makes high quality video at scale a real possibility for advertisers. With Waymark's premium video templates, advertisers are able to create agency-quality content quickly and affordably. The company's collection of templates are professionally produced, full commercials that anyone from a global brand to a small business can personalize in minutes. Waymark is headquartered in Detroit, Michigan, and is online at Waymark.com About FordDirect FordDirect is a partnership between Ford and Lincoln dealerships and Ford Motor Company. Our mission is to help the Dealers we serve succeed at retail. This unique partnership adds unmatched insights because Ford Motor Company provides us data, as well as direct streams of incentives and digital content. We are the data hub for Ford and Lincoln dealerships. This allows us to analyze consumer interactions and offer an enhanced suite of products that help Ford and Lincoln Dealers drive retail sales and brand loyalty unlike other solutions on the market. Learn more at forddirect.com

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Mediavine Announces Partnership with the Ad Council in Support of Five Public Service Announcement

Mediavine | December 14, 2020

Mediavine, the biggest exclusive ad management company in the U.S., is satisfied to announce a partnership with the Ad Council in the help of five public service announcement (PSA) campaigns for an assortment of social causes straightforwardly connected to charitable organizations. The PSAs will be accessible for Mediavine's large publisher base to donate unused advertisement space by occupying the space with tailored cause-explicit creatives. Mediavine selected the following causes, resounding with its group and publishers, from the Ad Council's generous rundown of decisions: high blood pressure with American Heart Association, teen suicide prevention with Seize the Awkward, Alzheimer's awareness with the Alzheimer's Association, empowering girls in STEM with She Can STEM, and texting and driving avoidance with the National Highway Traffic Safety Administration (NHTSA). Visitors of Mediavine's ±8,000 publisher sites will see the custom PSAs with the capacity to directly visit the campaigns' sites for additional information.

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GroundTruth's New In-Stock Local Ads to Help Consumers Navigate Supply Chain Shortages this Holiday Season

GroundTruth | November 20, 2021

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Spotlight

Johnny Hornby, founder of The&Partnership advertising agency, which is 49% owned by Sir Martin Sorrell's WPP, tells Ian King Live the industry exports more than £4bn of advertising services into Europe and calls for the government to maintain access to the EU as much as possible after Brexit.