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42% of people believe ads can change the world, despite trust crisis

thedrum | January 30, 2020

42% of people believe ads can change the world, despite trust crisis
In 2019 it was revealed that public trust in advertising had hit a record low of 25%, but fresh research has shown that people in the UK are still relatively positive about the industry’s impact on society.  A study from the Advertising Association (AA) and Credos on UK advertising’s social contribution (which drew responses from over 1,000 members of the British public and the ad industry) has revealed that 46% of adults believe advertising has a positive impact on society. 36% said advertising’s influence was neither positive nor negative and 18% said it was negative. A further 42%, meanwhile, agreed that advertising had the power to help make the world a better place. Less than a quarter of respondents disagreed with that statement.
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