ADVERTISER PLATFORMS

Anderson Collaborative Announced As Amazon Advertising Partner

Anderson Collaborative | December 01, 2021

Anderson Collaborative, a Miami-headquartered, premier data-driven public relations and marketing agency servicing clients nationwide, is proud to announce that it is now an official flagship partner of the Amazon Advertising Network. Selected as one of just 193 U.S.-based agencies recognized for their expertise in Amazon Ad campaign management, the program allows partners to further capitalize on their strengths and grow their businesses while delivering tangible results for each entity's mutual customers.

A brand-new community, the Amazon Advertising Partner Network offers a centralized location that allows partners like Anderson Collaborative to swiftly access all of the tools needed within a single hub. This includes educational resources in the form of a dedicated library filled with best practice guides, product videos and case studies. Additionally, partners can integrate their Amazon Advertising API account into their Partner Network account to access pertinent information from news releases. Meanwhile, a learning console offers training as well as certificate programs which allow for deepened knowledge on specific topics.

E-commerce marketing is one of our primary verticals that we work in, and Amazon ads are an essential component of any successful ecom paid media strategy. Our agency is excited to leverage this partnership for our clients to be able to further provide them with the resources and campaign execution that they need to find success on this channel."

Trevor Anderson, founder and CEO of Anderson Collaborative.

Representing clients in a wide range of sectors ranging from hospitality to retail, Anderson Collaborative continues to achieve top results through its advertising and marketing efforts. The agency offers full transparency combined with unparalleled creative and analytical expertise to connect clients directly with their audiences. On average, Anderson Collaborative outperforms industry standards two to three times over, ensuring they carry each client's marketing budget further than the competition.

About Anderson Collaborative
Anderson Collaborative is a privately owned digital agency headquartered in Miami, Florida. Established in 2019, the award-winning firm provides data-driven marketing, web, brand strategy, and analytics services to a broad range of clientele throughout the United States.

Spotlight

In traditional media buying, ad buyers and publishers manually trade digital ads.Programmatic automates the process through something called Real-time bidding.This allows you to buy ad space almost instantly across millions of websites.

Spotlight

In traditional media buying, ad buyers and publishers manually trade digital ads.Programmatic automates the process through something called Real-time bidding.This allows you to buy ad space almost instantly across millions of websites.

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SOCIAL MEDIA ADVERTISING

SpringServe Powering Video Advertising on SXSW TV Apps

SpringServe | March 03, 2022

SpringServe, the leading ad serving platform for connected TV (CTV), today announced a strategic collaboration with SXSW, to power inventory on their video on demand content, both online and on the SXSW TV apps. SpringServe’s advanced ad serving and inventory management technology helps publishers streamline their monetization to capture the full value of their inventory, all while ensuring high quality ad experiences. SXSW will leverage SpringServe to ensure high-quality in-app video advertising experiences for attendees. "We created SXSW TV to provide our audience with a premium viewing experience wherever they are. SpringServe’s industry-leading technology has allowed us to effortlessly connect our sponsors to our audience in new and exciting ways," said Justin Bankston, CTO, SXSW. With their online schedule and connected TV apps, SXSW is able to bring its amazing content directly to attendees, whether they are in the audience in Austin or on the other side of the world. The chronological and geographic barriers have all come down, for both the creators who make the event, and the audience eager to learn from them. In the same way the physical event provides value by connecting sponsors to attendees, they will also benefit from visibility on SXSW TV and the online schedule. “SpringServe’s platform can be used across any video environment. As the industry is gathering together, we’re thrilled to be a part of such a large-scaled event like SXSW, helping presenters reach consumers on the go. With SpringServe, SXSW will deliver a superior consumer and advertiser experience, ensuring high-quality video engagement,” Joe Hirsch, General Manager, SpringServe. About SpringServe SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV and video advertising. Its software offers a full stack of ad serving, optimization and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales. About SXSW SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, the event features sessions, showcases, screenings, exhibitions, and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

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Horizon Media and Neilsen announce eMbrace, a Multicultural Planning Platform

Horizon Media, Nielsen | April 12, 2022

US based Horizon Media, in partnership with Nielsen, has announced eMbrace, a platform that helps marketers engage with multicultural audiences. Observing the current increasing diversity in US and peoples’ adherence to their own identity, race, culture and ethnicity, Horizon Media has discovered the brands’ need to connect with multicultural groups. eMbrace proposes to leverage a data-driven approach to align cultural imperatives with a brand’s marketing and business priorities to engage with diverse audiences. eMbrace is a new media planning platform developed with Neilsen’s software and data solution expertise. It recalibrates population-based survey/panel outputs for a more equitable emphasis on multicultural population insights. It will assist advertisers in developing more comprehensive, inclusive strategies that engage various audiences more effectively. “When working with Nielsen as part of the development of eMbrace, we needed to collaborate with a company that shared the same vision of combining robust consumer and business data through advanced analytics. This is much more than a simple dashboard; it’s about creating a data-informed approach to identify strategic client imperatives,” said John Marson, SVP, Managing Director of CORD, Horizon Media’s Channel Observance, Research & Development team. “When working with Nielsen as part of the development of eMbrace, we needed to collaborate with a company that shared the same vision of combining robust consumer and business data through advanced analytics. This is much more than a simple dashboard; it’s about creating a data-informed approach to identify strategic client imperatives,” said John Marson, SVP, Managing Director of CORD, Horizon Media’s Channel Observance, Research & Development team. “Our remit is to drive business results for our clients by understanding, engaging, and motivating their communities, and Nielsen is helping us develop this innovation.” “For years Nielsen and Horizon Media have worked together to bring advertisers the data-driven insights they need to best reach their audiences where they are,” said Jay Nielsen, SVP of Planning Products at Nielsen. “We’re continuing to innovate with Horizon as the first to integrate this more robust data set. Through eMbrace, we're expanding the sample population to include more diverse respondents, providing an unprecedented look at diverse customer segments to drive equity and growth to minority audiences in media.” Horizon’s press release states that eMbrace offers marketers the insights which will help drive channel mixes that are more inclusive of polyculture segments to better drive connections, resonance, and business outcomes. It will also help identify actionable business growth opportunities which would otherwise be not adequately capitalized. The eMbrace assessments will enable more equitable investment and partnership allocation across minority-owned and minority-targeted media.

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AD NETWORKS

Numerator Introduces Paid Social Media and Streaming ads in the form of Ad-Supported Video On-Demand Monitoring

Numerator | January 15, 2021

Numerator, a data and tech organization serving the statistical surveying industry, has presented Paid Social Media and streaming ads as Ad-Supported Video On-Demand (AVOD) observing through Numerator Ad Intel. Numerator Ad Intel will presently write about 24 media channels with the two new augmentations - giving insight into innovative and ad spend. "Marketers deserve data and products that allow them to quickly cut through the noise and understand a complete view of the market," said Amy Fitzgerald, SVP of Strategy, Numerator. "These two new channels complement our large proprietary data sets, allowing us to quickly add additional context for our customers." Paid Social Media advertising data centers around versatile inclusion that incorporates advertising creatives, media spend data and impressions. The paid social portable data is being sourced through another organization with Pathmatics, a showcasing insight stage, and incorporates Facebook Mobile, Twitter and Instagram. Paid desktop data and spend displaying will be made accessible through exclusive Numerator technology. "Paid social media advertising has become a core way for brands to reach on-the-go Americans, even during the pandemic as platform use skyrockets," said Gabe Gottlieb, CEO, Pathmatics. "Marketers deserve a holistic, transparent view into the digital ad world, and our new partnership with Numerator will help enable this so that marketing teams feel continuously supported and knowledgeable about the campaigns they run."

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