A winning recipe for Google’s Shopping Showcase ads

It’s early on Monday morning as I wait in line at our neighborhood coffee shop. I’m still waking up and hopeful for this particular 12 oz drip, no-room, please.Out of bad habit, my phone is open and I am bouncing between Instagram and email. This is a subconscious ritual that is wonderfully interrupted by the convenient glass pastry display and the bready assortment within it. I can assume this particular point of sale pastry-strategy has at least a 25% conversion rate if not a little higher. This 3×3 window of organized sweet and savory isn’t overwhelming or picked over. But which pastry will win my heart?

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