A winning recipe for Google’s Shopping Showcase ads

digitalcommerce360 | September 19, 2019

It’s early on Monday morning as I wait in line at our neighborhood coffee shop. I’m still waking up and hopeful for this particular 12 oz drip, no-room, please.Out of bad habit, my phone is open and I am bouncing between Instagram and email. This is a subconscious ritual that is wonderfully interrupted by the convenient glass pastry display and the bready assortment within it. I can assume this particular point of sale pastry-strategy has at least a 25% conversion rate if not a little higher. This 3×3 window of organized sweet and savory isn’t overwhelming or picked over. But which pastry will win my heart?

Spotlight

Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment.

Spotlight

Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment.

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IAS Announces Agreement with the Microsoft Audience Network to Provide Brand Safety for Native Ads Across Desktop and Mobile Web

IAS | September 28, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the first platform-wide agreement with the Microsoft Audience Network to exclusively provide brand safety for native ads across desktop and mobile web. This integration uses IAS's predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand safe on a pre-bid basis. Microsoft's Audience Network reaches millions of customers through Microsoft owned and operated sites like MSN, Outlook.com and Microsoft Edge, as well as trusted third-party publishers. With IAS's pre-bid integration, advertisers will now have an additional layer of brand protection to confidently deliver their messages in trusted environments. The integration, which comes at no added cost to marketers, will automatically filter out high-risk inventory before the bid is even placed, further enhancing the Microsoft Audience Network's offerings of contextual native placements. "I'm thrilled that IAS is the first platform-wide brand safety partner across the Microsoft Audience Network. This means that we can provide the highest level of brand safety coverage for marketers across this inventory," said Lisa Utzschneider, Chief Executive Officer, IAS. "The best part, IAS brand safety controls are automatically included for every Microsoft Audience Network advertiser at no incremental cost to them." With consumers spending more time online than ever before, it is crucial for marketers to make connections with their respective audiences in high-quality trusted environments in order to get strong returns from their media investment. In a time when performance and efficiency are top-of-mind, IAS gives advertisers the most accurate and comprehensive coverage to ensure their message makes the maximum impact.

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ADVERTISER PLATFORMS

JCDecaux launches its global data offering, JCDecaux Data Solutions

JCDecaux | September 09, 2021

JCDecaux SA, the number one outdoor advertising company worldwide, announces today the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local data unlocks the potential of both OOH and DOOH campaigns. JCDecaux, as the most digitised global OOH company, is more confident than ever of the power of Out-of-Home in an advertising landscape increasingly fragmented and more and more digital. By developping and globalising its product offering through optimised campaigns using data and technology, the Group accelerates its transformation and will deliver increasingly impactful solutions. JCDecaux Data Solutions brings: Simplicity to scale and deploy thanks to platformization Agility to improve its solutions in an evergreen development mode Comparability that offers advertisers and agencies solutions to compare OOH performance with other media buys Transparency to understand how AI and Machine Learning (ML) are driving performance Efficiency to focus energy on delivering impact. JCDecaux Data Solutions is built around three core pillars, designed to help advertisers achieve their marketing objectives using OOH in combination with other media, particularly mobile. These are: Optimise to deliver on planning, content delivery and creativity Engage to connect with your audience more effectively and efficiently Evaluate to understand the performance of each OOH campaign JCDecaux Data Solutions is a combination of in-house products and solutions developed by JCDecaux’s data team (50 people) and 3rd party solutions, combined with local specific complementary data (Joint Industry Committees, telco, sensors, retail, etc) to guarantee the highest level of efficiency at each stage of a campaign. These solutions will always comply strictly with personal data protection rules to safeguard citizens and users, using aggregated and anonymised data only. JCDecaux Data Solutions is due to launch first in the following markets (by geographical area): France, UK, Germany, Belgium, Netherlands, Spain, Italy, UAE, South Africa, USA, Hong Kong SAR (China), Japan, Singapore, Australia, Brazil. More markets will roll out JCDecaux Data Solutions in 2022. François-Xavier Pierrel, Chief Data Officer of JCDecaux, commented: “The launch of JCDecaux Data Solutions is a new major step in the Group’s data strategy seeking to accelerate the transformation of outdoor advertising. Our objective is to expand the considerable potential of collecting, analysing and modelling data, aggregated and completely anonymised, to improve knowledge and design innovative services and solutions. JCDecaux Data Solutions delivers simplicity, agility, comparability, transparency and efficiency in executing data-driven OOH and DOOH campaigns around the world. Our global data offering, JCDecaux Data Solutions, will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the Group’s ecosystem.” Key Figures for JCDecaux 2020 revenue: €2,312m – H1 2021 revenue: €1,082.3m Present in 3,670 cities with more than 10,000 inhabitants A daily audience of more than 840 million people in more than 80 countries 10,230 employees Leader in self-service bike rental scheme: pioneer in eco-friendly mobility 1st Out-of-Home Media company to join the RE100 (committed to 100% renewable energy) JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes JCDecaux is recognised for its extra-financial performance in the FTSE4Good (4.6/5) and CDP (A Leadership) rankings, and has obtained the MSCI AAA score for the 4th year in a row 964,760 advertising panels worldwide N°1 worldwide in street furniture (489,500 advertising panels) N°1 worldwide in transport advertising with 156 airports and 249 contracts in metros, buses, trains and tramways (329,790 advertising panels) N°1 in Europe for billboards (129,970 advertising panels) N°1 in outdoor advertising in Europe (615,530 advertising panels) N°1 in outdoor advertising in Asia-Pacific (216,590 advertising panels) N°1 in outdoor advertising in Latin America (66,120 advertising panels) N°1 in outdoor advertising in Africa (22,500 advertising panels) N°1 in outdoor advertising in the Middle East (15,350 advertising panels)

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AD NETWORKS

G-Mana Server-Side Ad Insertion Now Available in the Microsoft Azure Marketplace

G-Mana | January 10, 2022

G-Mana today announced the availability of the G-Mana server-side ad insertion solution in the Microsoft Azure Marketplace, an online store providing applications and services for use on Microsoft Azure. G-Mana customers can now take advantage of the scalability, high availability, and security of Azure, with streamlined deployment and management. G-Mana is empowering the addressable TV landscape with innovative technology and services for dynamic ad insertion and connected TV/over the top TV (CTV/OTT) advertising monetization. G-Mana enables addressable TV & OTT server-side ad insertion (SSAI) monetization solutions for linear, live, or video-on-demand (VOD) content. We help the broadcasting and streaming industries create and simplify their content monetizing capabilities. G-Mana provides seamless, relevant, targeted ads for your viewers on any platform. With G-Mana, broadcasters can create personalized ads, improve viewer experience, and better audience engagement with brand advertisements. The solution bypasses ad blockers, leading to an increase in overall yield. G-Mana empowers broadcasters to maximize commercial ad break yield and attract more budgets with innovative ad formats and interactive ads. Broadcasters can use G-Mana's services in a fully integrated manner, along with a majority of their other cloud-based services, under a single service bill. Last but certainly not least, you will find that G-Mana's SSAI – and other services as well – are extremely easy to use when accessed from Azure Marketplace. By purchasing G-Mana through Azure Marketplace, it is even easier to access and integrate G-Mana services. Now, more businesses worldwide can use our solutions, from SSAI to commercial breaks insertion and beyond. Ultimately, this exciting update is another meaningful steppingstone in our ultimate goal to simplify OTT monetization. For everyone. "We are excited to supply a plug-and-play monetization service for Azure Media Services," said Eran Yahalomi, CEO, G-Mana. "Our service will help publishers and broadcasters to unleash their full potential and unlock new inventory." Through Microsoft Azure Marketplace, customers around the world can easily find, buy, and deploy partner solutions they can trust, all certified and optimized to run on Azure. We're happy to welcome G-Mana's solution to the growing Azure Marketplace ecosystem." Jake Zborowski, General Manager, Microsoft Azure Platform at Microsoft Corp. The Azure Marketplace is an online market for buying and selling cloud solutions certified to run on Azure. The Azure Marketplace helps connect companies seeking innovative, cloud-based solutions with partners who have developed solutions that are ready to use. About G-Mana G-Mana was established by a team of veteran ad-tech and video delivery system experts. G-Mana helps broadcasters and other industries simplify their OTT server-side ad insertions and enhance their monetization potential. We deliver groundbreaking services that allow our clients and partners to focus on their core business, without worrying about technical integrations. We harness our indepth ad-tech expertise and vast video experience to breathe new life into current OTT monetization methodologies. The results are highly innovative and simply effective.

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