Aarki won "Best AI Product in Marketing & Adtech" at the CogX 2020 awards

Aarki | July 03, 2020

Aarki won "Best AI Product in Marketing & Adtech" at the CogX 2020 awards
Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology. "It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuous innovations from our proactive and strategic team. This award is evidence of the breakthroughs that Aarki has achieved, thanks to our data scientists, data analysts, and engineers who are tackling the most exciting challenges in mobile advertising technology." Aarki is recognized for its advancement of prediction capabilities in mobile advertising. The custom-developed Pointwise Mutual Information (PMI) model allows Aarki to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. With this more accurate calculation of users' purchase probability, Aarki improves the return on investment (ROI) and the install probability predictions and decreases the cost per install (CPI).

Spotlight

Social media has the potential to facilitate much closer relationships between libraries and their patrons wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future.

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Social media has the potential to facilitate much closer relationships between libraries and their patrons wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by the library community generally remains ad hoc and somewhat experimental, but the uptake of these tools is accelerating, and they will likely play an increasingly important role in library service provision and outreach in the future.