Aarki won "Best AI Product in Marketing & Adtech" at the CogX 2020 awards

Aarki | July 03, 2020

Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology. "It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuous innovations from our proactive and strategic team. This award is evidence of the breakthroughs that Aarki has achieved, thanks to our data scientists, data analysts, and engineers who are tackling the most exciting challenges in mobile advertising technology." Aarki is recognized for its advancement of prediction capabilities in mobile advertising. The custom-developed Pointwise Mutual Information (PMI) model allows Aarki to effectively model Aarki-specific user conversion funnels while pre-training on non-attributed omnichannel event data. With this more accurate calculation of users' purchase probability, Aarki improves the return on investment (ROI) and the install probability predictions and decreases the cost per install (CPI).

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

Spotlight

Ad exchanges and ad networks co-exist as fundamental parts of today’s advertising industry. Ad networks connect advertisers to publishers, while ad exchanges facilitate buying and selling of ad inventory through real-time bidding. They can work together by ad networks connecting to ad exchanges to bid on inventory and deliver ads on a publisher's website. Ad networks offer a wider reach, while ad exchanges provide more targeted and efficient ad buying.

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