Ad customizers are now available in all Microsoft Advertising accounts

searchengineland | July 10, 2019

Ad customizers are now available in all Microsoft Advertising accounts
Ad customizers have been around in Google Ads for several years, and now advertisers can use them in their Microsoft Advertising campaigns, too. Microsoft Advertising (formerly Bing Ads) announced Wednesday that ad customizers are now available to all advertisers globally. With ad customizers, you can dynamically tailor your ad copy based on attributes defined in a feed. Can deliver ads that are more relevant to the query without having to build out hundreds or thousands of variations.

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Adzerk Raises $11 Million in Funding as Part of a Series A round to Fuel Growth of Custom In-House Ad Platforms

Kevel | December 08, 2020

Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round. With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages. Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce marketplaces integrate sponsored listings, local advertisements and interior advancements into their sites and applications. These organizations can take advantage of Kevel's adjustable promotion serving APIs without inclining toward rigid out-of-the-case arrangements or go through years assembling the advertisement platform themselves. Among the financial specialists taking an interest in this round are Fulcrum Equity, Commerce Ventures, Math Capital, Food Retail Ventures and multiple angels.

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AD TECH AND MARTECH

Conviva Makes the Transition from Video Analytics to Bidstream Data with Its First Ad Tech Partnership

Conviva, The Trade Desk | July 30, 2021

Conviva, a streaming analytics startup, launched its first ad tech product on Thursday, contextual data integration with The Trade Desk. Conviva embeds a sensor in the videos or streaming material of publishers and programmers. The sensor is not a third-party data collector in the same way that a cookie or SDK is. Instead, according to Conviva CEO Keith Zubchevich, it is the tool that publishers use in their video players to monitor video quality and engagement, such as buffering rates or overall watch time. “In the last couple of years, we began to collect extremely extensive content information, since there is no limit to what you can send through the sensor that sits in the video player, including contextual ad data and even IDs,” Zubchevich said. The new Conviva bidstream connections, for example, may notify buyers whether a certain video spot is a short-form video, the length of a TV episode, or a complete movie, and can also provide contextual data about the kind of content that will play during that viewing session, according to Zubchevich. According to Josh Sharma, VP of ad partnerships at Local Now, local weather and content streaming service and a pilot partner for Conviva’s data partnership, contextual advertising data for streaming video are frequently cobbled together from site pixels, mobile app SDKs, ad verification tech vendors, and aggregated third-party data sets, which monitor the page but aren’t embedded in the video player. “For a long time, it’s been a source of frustration among our DSP partners that they do not see the context of the content itself,” Sharma said. Aside from factors such as video length – is it a bite-size video or a full-length show? – he stated that Local Now, a subsidiary of Entertainment Studios (owner of The Weather Group and local affiliate stations), can use the Conviva bidstream integration to pass data about specific content adjacency. Buyers can place more value on inventory if the context is precise. For example, some companies could be willing to pay extra for an ad spot during a kids cartoon if their buying platform allows them to target ad units following a sports-related scene rather than simply general family-friendly content. According to him, the data could also assist advertisers in targeting users depending on session watch length. For example, suppose someone has been engaged and viewing videos with Local Now for the last hour, and that information can be conveyed in the bidstream. In that case, advertisers can bid more confidently on that impression. According to Sharma, targeting relevant neighboring material during a movie, show, or news program is commonplace for linear TV advertisers. Bringing such capacity to CTV will help “bridge the gap” for television budgets, he says, since ad revenues are shifting to streaming content at a far slower rate than consumers’ viewing habits have changed. According to Zubchevich, the Trade Desk was the natural starting point for this contextual data play. Conviva polled its publishing and broadcast partners, and The Trade Desk was a major source of demand across the board. However, he said that the company intends to expand to other DSPs and ad platforms.

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WildBrain Spark to Launch Direct Advertising in the USA - Charles Gabriel Appointed to Lead Sales Efforts

WildBrain Spark | June 20, 2020

WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands reaching kids and families. Over the course of his career, Gabriel has built and led sales organizations inside major media companies like AOL and Disney and growth-phase startups alike. WildBrain Spark, the digital media division of WildBrain—one of the world's largest independent kids' and family entertainment companies—has appointed Charles Gabriel to the newly created position of Vice President and Head of US Advertising Sales. Gabriel brings over 15 years of experience in digital advertising to the role aimed at expanding WildBrain's digital AVOD sales efforts to its current partners, US media agencies and US brands reaching kids and families. Over the course of his career, Gabriel has built and led sales organizations inside major media companies like AOL and Disney and growth-phase startups alike. Gabriel, based in Los Angeles and New York, reports to Jon Gisby, Managing Director, WildBrain Spark. WildBrain has secured its position as a leader in premium content for kids and family audiences across linear broadcasting and SVOD, and WildBrain Spark has become one of the segment's largest AVOD networks on YouTube. Now, we will amplify our AVOD business globally with direct ad sales. Charles' extensive track record is perfect for WildBrain Spark as it enters this new growth phase. - Gisby WildBrain Spark is the integrated marketing and digital network within WildBrain, the award-winning entertainment company that owns iconic IP like Peanuts, Inspector Gadget, Strawberry Shortcake, Teletubbies, Caillou, and Yo Gabba Gabba!, among others, and produces premium series like Primetime Emmy Award Nominees Carmen Sandiego for Netflix and Snoopy in Space for Apple TV+. Read more: How advertisers can be more innovative during trying times With over 168 million subscribers globally and over 21 million unique monthly viewers in the US, WildBrain Spark has a market-leading position in the kids' space on YouTube, reaching over 40% of kids under 13 in the territory. Its network of over 800 channels and iconic library of characters attracts approximately 4 billion monthly views, with nearly 40% of its total network watch time being on connected TVs, delivering a co-viewing audience of parents and kids. WildBrain also distributes content to ad-supported OTT providers such as Amazon, Roku, Pluto TV, Tubi, and Xumo. WildBrain Spark provides an unparalleled platform for advertisers to drive audience engagement and amplification of brand messages while at the same time aligning with purposeful and positive programming. Its digital network offers a unique combination of brand-safe premium programming at scale, supported by proprietary analytical tools and the opportunity to create, promote and distribute custom content. I'm excited to join WildBrain Spark to lead the growth of US Advertising at the moment when the kids AVOD sector is being shaped, streaming is at its highest, and family connections are more important than ever. In the kids and family category, AVOD is essential for brands to reach consumers and WildBrain Spark is uniquely positioned to deliver. - Gabriel WildBrain Spark was established to bring premier entertainment to kids and families worldwide and works with many major studios, IP owners and toy companies, helping brands such as Fireman Sam, Polly Pocket, Woody Woodpecker, Popeye, LOL Surprize!, and Playmobil to connect with viewers. About WildBrain Spark WildBrain Spark builds brands through the management and creation of preschool and children's entertainment content on platforms such as YouTube, Amazon Video Direct and ROKU. WildBrain Spark's branded YouTube network is one of the largest of its kind, featuring more than 260,000 videos for more than 800 kids' channels in over 30 languages. Every 90 days, one in every three kids worldwide with access to YouTube watches video content on the WildBrain Spark network, which has over 168 million subscribers, and approximately 4 billion views per month. Connecting kids' content owners and creators with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain Spark network features much of WildBrain's own library of approximately 13,000 half-hours of kids' and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi and Yo Gabba Gabba!, as well as popular third-party brands such as Fireman Sam, Spookiz, Hairdorables and Ben 10. WildBrain Spark Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; preschool counting and alphabet videos; nursery rhymes and more.

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We are proud to serve the outdoor advertising needs of the New Orleans area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience. For more information, please visit http://www.lamar.com/NewOrleans.