Ad customizers are now available in all Microsoft Advertising accounts

searchengineland | July 10, 2019

Ad customizers have been around in Google Ads for several years, and now advertisers can use them in their Microsoft Advertising campaigns, too. Microsoft Advertising (formerly Bing Ads) announced Wednesday that ad customizers are now available to all advertisers globally. With ad customizers, you can dynamically tailor your ad copy based on attributes defined in a feed. Can deliver ads that are more relevant to the query without having to build out hundreds or thousands of variations.

Spotlight

How do people engage online with brands during Ramadan? We tracked the growth in brand engagement levels in addition to the best times for brands to connect to customers in nine countries in the Middle East.

Spotlight

How do people engage online with brands during Ramadan? We tracked the growth in brand engagement levels in addition to the best times for brands to connect to customers in nine countries in the Middle East.

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AD TECH AND MARTECH

Upsolver Announces Support for AWS for Advertising and Marketing Initiative

Upsolver | December 01, 2022

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The initiative helps customers deliver personalized ad experiences, optimize ad serving performance and cost, and innovate on audience segmentation and attribution. It simplifies the process for industry customers to select the right tools and partners helping accelerate their production launches and see faster time to value. Upsolver SQLake is a platform for building data pipelines that ingest and combine real-time events with batch data sources for up-to-the-minute analytics. It provides ground-breaking time-to-value, since any SQL user can build a pipeline simply by writing a query. SQLake automates the pipeline engineering tasks that create severe development bottlenecks – chores such as orchestration, file system optimization and infrastructure scaling. AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement and ad intelligence, and personalized digital customer experiences. For customers looking for prescriptive, solution-specific support, AWS for Advertising & Marketing identifies leading industry partners in each area. With SQLake, advertisers and marketers achieve a leap in time to delivery and data freshness for use cases such as machine learning (ML) model training, campaign performance management and optimization, dynamic audience segmentation, real-time bidding, ROI reporting, data science and ad hoc analytics. Beyond making data engineers 10X more productive it enables self-service for data users who know SQL – such as data scientists, analysts, ad/marketing ops personnel, product managers and account managers. One benefit of migrating or building advertising and marketing workloads on the most widely adopted cloud is the number of integrations and distribution channels connecting shared data with flexibility and interoperability. Whether you are seeking third party data or tools for better managing first party data, there are both AWS and third-party solutions offered in the AWS Data Exchange, AWS Marketplace, along with the largest community of AWS Partner Network (APN) members, including Upsolver. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “As a global leader in smart ad serving, omnichannel personalization, and consumer intelligence, Clinch ingests and processes billions of events per day into our AWS data lake, a scenario that is largely supported by Upsolver” said Yaron Cohen, Vice President of Research and Development at Clinch. “The self-serve, intuitive operability offered by Upsolver has driven an immense amount of efficiency and speed to my team, and enables us to deliver new features quickly that improve ROI for our customers.” Together, Upsolver and AWS help serve the analytics needs of advertising and marketing firms such as AppsFlyer, SimilarWeb, Clinch, Peer39, Mantis, BigaBid and MediaSense. Support for AWS Redshift Serverless is Upsolver’s latest advancement in supporting AWS customers, who can use Upsolver with a broad range of services including Amazon Simple Storage Service (Amazon S3), Amazon Athena, Amazon Kinesis, Amazon Managed Streaming for Apache Kafka (Amazon MSK), Amazon Redshift, Amazon SageMaker and more. Sign up for a 30-day risk-free trial of SQLake today, after which usage is charged at 10 cents / GB of data ingested, with unlimited pipelines and no minimum commit. Upsolver is available for subscription on AWS Marketplace. About Upsolver Upsolver is a tight-knit group of data engineers and infrastructure developers obsessed with removing the friction from building data pipelines, in order to accelerate the real-time delivery of big data to the people who need it. Founded in 2015 by data engineers Ori Rafael and Yoni Eini, Upsolver has grown from an Israeli-based venture focused on adtech to a global business serving customers across many industries including software, manufacturing, oil and gas, health care, and financial services. Upsolver’s platform enables a variety of high-value analytics use cases such as user behavior, IoT monitoring, and log analytics. Upsolver is headquartered in San Francisco with R&D centered in Tel Aviv. Customers span regions and industries, such as Cox Automotive, IronSource, ProofPoint and Wix. Its top-tier investors include Scale Venture Partners, Vertex Ventures US, Wing Venture Capital, and JVP. For more information, please visit www.upsolver.com.

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PROGRAMMATIC ADVERTISING

Emodo launches Adapt as a First-to-Market Innovation to Reimagine Native Advertising for Brands and Publishers

Emodo | October 13, 2022

Emodo, the intelligent exchange creating more memorable connections through personal, relevant and rewarding advertising experiences, today announced the launch of Adapt, a rich and dynamically-optimized native ad offering that drives increased engagement and higher impact for brands and advertisers. This ad offering is transforming the next era of programmatic advertising by enabling personalized storytelling and sustainable KPIs. “With its one size-fits-all approach, standard native advertising is no longer enough for advertisers and brands,” said Tom Anderson, Chief Marketplace Development Officer at Emodo. “Our innovative advanced native offering brings a richer and smarter approach to advertising, presenting brands with a dynamic, attention-grabbing ad format to drive engagement and performance, and publishers with a new revenue opportunity through an exclusive, differentiated ad format, as well as a better user experience that aligns with their website’s context and aesthetic.” Adapt native ads are built via Emodo’s creative rendering engine, which has the ability to layer on various effects including loading, image, text, call-to-actions, layouts and styling to create limitless permutations of an ad unit. Emodo then leverages its artificial intelligence-powered dynamic optimizer to understand the most optimal features and generate captivating designs for publishers and their audiences. This cutting edge technology unlocks new capabilities for creative testing and performance at scale that are not available in traditional native formats. In support of its Adapt launch, today, Emodo has also released brand-new survey data on consumer affinity for native advertisements. The survey included standard display, standard native and Adapt native ads across three different publishers’ pages, and used eye-tracking to understand engagement with the various different ad formats. Findings include: Across three campaigns tested, whenever viewable, the Adapt unit drove statistically significantly more Attention as compared to any other unit tested, at the 95% confidence interval, holding campaign, publisher, unit size, audience, and everything else constant. For an automotive campaign, Adapt drove 13% higher Message Association as compared to either a standard Display or a standard Native unit Adapt drove an 71% higher lift in Message Association as compared to Static Native for a Discount Clothing Retailer. For a CPG campaign, Emodo’s unit drove 17% higher attention (time spent via eye-tracking) as compared to standard Display, and 11% higher attention as compared to standard Native. “Social platforms like Facebook, Instagram and Snap have proven that highly optimized native executions are impactful but have, until now, only been available behind their walls,” continued Anderson. “By bringing our future-proof innovations to the market, we are elevating the opportunities for advertisers beyond the walled gardens and staying ahead of the curve.” In an effort to double down on more impactful advertising, Emodo has also refreshed its brand mission and focus: to build more memorable connections through its global exchange, making advertising more impactful for brands and profitable for publishers. Emodo leverages rich, dynamic creative experiences, such as Adapt, augmented reality, and shoppable ads, to help advertisers capture attention and build brand love. This, paired with ID-independent targeting and better science, fuels personalization and drives performance. “As we look toward the future, our intention in this next era of Emodo is to bring richer, more sophisticated approaches to personalized advertising experiences,” added Alistair Goodman, CEO of Emodo. “As we look toward the future, our intention in this next era of Emodo is to bring richer, more sophisticated approaches to personalized advertising experiences,” added Alistair Goodman, CEO of Emodo. “In this transformative time for the programmatic industry, we’re striving to facilitate memorable connections between consumers and the brands they love through everything we do.” About Emodo Emodo helps advertisers and publishers create memorable connections with consumers through more relevant, rewarding and impactful advertising. Its intelligent exchange puts creative first, enabling advertisers to build brand love through rich, dynamic advertising experiences informed by the latest AI and a deep understanding of consumer sentiment. Emodo Adapt, an exclusive advanced native ad format, outperforms alternative programmatic solutions through a better approach to contextual relevance, creative personalization and KPI optimization. As an Ericsson company, Emodo benefits from a wide range of research, innovation, and access to mobile operators that helps it deliver better outcomes to clients and make the unimaginable possible. Emodo is a wholly owned subsidiary of Ericsson, which enables communications service providers and enterprises to capture the full value of connectivity. It is designed to help customers go digital, increase efficiency and find new revenue streams. Ericsson’s innovation investments have delivered the benefits of mobility and mobile broadband to billions of people globally. To learn more, visit www.emodoinc.com

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ADVERTISER PLATFORMS

MGID Bolsters Global Leadership Team to Accelerate Growth Into New Territories

MGID | September 17, 2022

MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive the company’s European expansion. Buluggiu brings a wealth of international digital media experience, with previous roles including Digital Director at Starcom, and VP, Regional Director Italy, Spain and MENA at Magnite, where she launched its Middle East offering and successfully grew operations in Dubai and Israel. At MGID, she will be responsible for developing the company’s publisher-focused global strategy in Europe, North America, LatAm and APAC regions. An accomplished sales and business development leader, Vives brings more than 15 years experience in revenue management, publisher acquisition and monetization strategies. Previously VP Sales at Marfeel, the global content intelligence platform, and Global Sales Director at Softonic, he will oversee MGID’s global publisher acquisition strategies. Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience." Sergii Denysenko, CEO at MGID, commented, “With increasing recessionary pressures and tighter privacy regulations, publishers are seeking alternative revenue streams that won’t compromise user experience. We want to ensure those creating great content on the open web and amassing valuable audiences don’t miss out on their fair share of ad spend. “As we extend our support of publishers in developing audiences and generating revenue into new global territories, bringing both Sara and Sergio on board is a significant step towards helping us to achieve this.” About MGID MGID is a global advertising platform helping brands reach unique local audiences at scale. It uses privacy-first, AI-based technology to serve high-quality, relevant ads in brand-safe environments. The company offers a variety of ad formats, including native, display and video to deliver a positive user experience. This enables advertisers to drive performance and awareness, and publishers to retain and monetize their audiences. Every month, MGID reaches 900 million unique readers, with 200 billion ad impressions, across 25 thousand trusted publishers. For more information, please visit: www.mgid.com.

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