Ad saturation and over-targeting damaging people’s trust in brands

Marketing Week | April 09, 2019

Brands are treading an increasingly fine line between advertising that is relevant and advertising that over-targets, with bombardment causing consumers to become ever more mistrustful and fed up with online advertising.
According to new research from Kantar, 54% of UK consumers object to being targeted based on their past online activity and 55% are completely apathetic towards advertising content. Meanwhile, 70% of consumers say they see the same ads over and over again and only 11% actually enjoy advertising.
However, demonstrating the power of relevancy and precision targeting when it is done right, 44% say they enjoy ads that are directly relevant, 45% agree that ads that are tailored to them are more interesting than other ads, and 61% prefer to see ads relevant to their particular interests.

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Get a free demo of the Marketing 360 software, a free ecommerce website mock-up, or a free CRM trial at Ecommerce Marketing 360: This interview answers common questions and concerns people have when starting an ecommerce website. Get strategies, tips, and ideas to help you sell more online. Learn more at ecommercemarketing360.com.

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