Adelphic Integrates with AdsWizz to Grow Programmatic Audio Advertising Capabilities

Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, PodcastOne, ACAST, TuneIn  and many other publishers, as well as have access to the biggest audio and podcast marketplaces. With the addition of Pandora through AdsWizz AudioMax SSP, Adelphic now has access to more than 90% of available streaming audio and podcast programmatic inventory, cementing its leadership position as a true omnichannel DSP. This partnership strengthens Adelphic's omnichannel messaging, planning, and measurement with a complete audio supply while creating additional touchpoints to reach users across the Adelphic device graph.