PROGRAMMATIC ADVERTISING

Admixer will be the title partner of Conference for Marketing & Media Buying Specialists

Admixer | September 02, 2021

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise.

During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, Adtarget, Awarion, and Unruly will explain how their clients managed to succeed in crisis and explain the upcoming changes in the advertising industry.

Speakers and lecturers of will give their take on the most pressing issues on the programmatic market:
  • How to return advertising investments?
  • How to succeed with new user acquisition channels?
  • How to target users in the latest data privacy reality?

On the 25th of May 2021, IAB Europe published its annual AdEx Benchmark report, covering 28 countries in the region. The results showed 10–35% growth in the markets of Turkey, Ukraine, Serbia, Czech Republic, Bulgaria, Romania, and Germany during the COVID-19 pandemic.

The rapid growth in advertising budgets stimulates competition for impressions. Brands must find a more balanced strategic and tactical approach to allocate their funds.

The conference also will cover:
  • Programmatic trends of the rapidly growing ad markets in Europe.
  • Programmatic tools for increasing user acquisition and boosting the efficiency of the ad campaigns in 2022.
  • Programmatic-advertising 2.0: AUDIO, CTV, OTT, and DOOH.

The conference will be followed by a panel discussion on Fraud, Brand Measurement, and b(Ad) spendings.

Adsider LIVE / Programmatic Spend in partnership with Admixer will benefit medium/large business owners, media and advertising agencies, publishers, and everyone who wants to find new channels for growing their business through digital advertising.

Spotlight

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

Spotlight

IDC’s survey of senior advertising decision makers in large companies in the United States, the United Kingdom, and Germany found that digital measurement has become table stakes for anyone who wants to run mobile marketing campaigns. There is little wonder why: measurement has proven to significantly increase return on advertising spend (ROAS) and the ability to retain advertisers’ competitiveness. While advertisers in all three countries reported that vendors delivered well on the measurement features they desired, they also felt there was room for improvement in terms of delivering on most privacy protection and compliance features. This likely was not due to vendors falling short but simply because privacy and compliance have become such top-of-mind issues.

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