AdsDax exceeds over 1 billion advert events on the Hedera Hashgraph mainnet

AdsDax | July 13, 2020

AdsDax exceeds over 1 billion advert events on the Hedera Hashgraph mainnet
AdsDax, a decentralized advertising platform and marketplace to create, buy, verify, and sell advertising, has recorded over 1 billion advert events on the Hedera Hashgraph mainnet, marking the biggest ever effort by any ad-tech provider to shift the advertising industry towards blockchain and distributed ledger technologies (DLT). The pioneering ad-platform began tracking events on the Hashgraph mainnet 8 months ago and has been growing in daily recorded events and transactions ever since. AdsDax uses Hedera's Cryptocurrency and Consensus Services to track millions of live advertising events and then execute real-time cryptocurrency payments to stakeholders within the ad serving process, based on the ad events. Talking about the latest milestone, Ian Mullins, AdsDax CEO, stated, "We've made a huge amount of progress towards our mission to reinvent the advertising industry. This new milestone combined with our recent 1,372 TPS world record proves our infrastructure and capacity is greater than anyone else's in the advertising industry right now." The announcement comes after AdsDax expanded the capacity of its infrastructure and ran a record-setting ad campaign that reached over 1,300 transactions per second (TPS). The incredible throughput sent the DLT community into a frenzy with the largest cryptocurrency tracking and payments event of its kind.

Spotlight

The display advertising landscape has changed over the last 20 years. In comparison to the technology that was available in 1995, how we buy and sell advertisements online has evolved dramatically and it is important for marketers to understand these developments to give themselves the best possible chance of success. This infographic walks you through the digital advertising timeline to help understand the stages which built the advertising ecosystem it is today.

Spotlight

The display advertising landscape has changed over the last 20 years. In comparison to the technology that was available in 1995, how we buy and sell advertisements online has evolved dramatically and it is important for marketers to understand these developments to give themselves the best possible chance of success. This infographic walks you through the digital advertising timeline to help understand the stages which built the advertising ecosystem it is today.

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