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Advertiser Campaign Management

Adshares.net web3 protocol disrupts digital advertising market

Adshares | October 18, 2021

Adshares is a web3 decentralized marketplace for advertising, also being the most advanced blockchain-based projects in the advertising market. Adshares offers CPM, CPA, popup and pop-under campaigns.

In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month.

“Adshares network currently has more than 500 publishers. The platform uses blockchain technology to connect publishers and advertisers in one ecosystem allowing them to make direct contracts within the network. Using Adshares open source software, anyone can join the ecosystem and start their ad-related services in a just, transparent and egalitarian marketplace. “ 

said Krzysztof Bochenek, CEO of Adshares Network.

Have you ever hosted banner ads on your website or used web banners to promote your business, product or service online? If you have, it is very likely that you have wondered if digital advertising couldn’t be cheaper, more transparent and more effective? Over the past years the market has been monopolised, which resulted in high and hidden fees, lack of transparency and censorship. What’s even worse is that these are only some of the issues that both the advertisers and the publishers are struggling with. Adshares is here to change the status quo. Our ecosystem is the answer to negative trends in programmatic advertising, and the AdServer Release Candidate is another important step in our quest to fix what is wrong in this market.

Adshares is decentralizing digital ads
Adshares is the first 100% decentralized marketplace for programmable advertising, also being one of the most advanced blockchain-based projects in the advertising market. The network uses a unique tailor-made blockchain developed by the Founders. Adshares offers CPM, CPA, popup and pop-under campaigns that allows advertisers to reach more clients and publishers to earn more.

Combined with some unique features, Adshares offers a very interesting set of advantages over many mainstream and crypto ad networks.
  • Significantly lower fees compared to mainstream advertising networks
  • Transparency and increased freedom — no middlemen who can censor or block content. The publisher is the one who decides what content can be displayed on their website
  • Availability for small advertisers — no minimum budget required to join the network
  • Only email is required to start advertising (instant approval ad network)
  • One of the best pop ads network
  • Instant payouts for advertisers (every hour) and no minimum payout

Beyond conventional ad networks, adshares is now extending the network's capabilities to promotional campaign services through social media (e.g. twitter), press releases with publishers across the network and other media. Supporting the creators, artists, writers and influencers who will also be able to join the ecosystem and offer their services can make a huge impact later this year. The project has a lot on the roadmap with a 3-year lookahead plus many other implementations that are made ad hoc based on the current waves. The team is also working on connecting the advertising market with NFTs which could really make a blast.

As with many decentralised web3 solutions Adshares wants to give power to the people. Meaning that all the participants of the ecosystem are able to own their share of the Ad Network, just by holding shares in a native token used for settlements, which is the $ADS. Adshares oversees the blockchain ecosystem, the operators oversee their ad networks, the publishers monetize traffic and the advertisers reach new customers. ADS connects them.

Being open source from the beginning, Adshares count on a much greater adoption as well as the interest of developers from around the world to expand this ecosystem together. The team has already done a gigantic job delivering a fully operational and secure network. But many challenges still lie ahead.

Web3 revolution will also change digital marketing sector

Adshares isn’t only an interesting alternative for Google advertising network. Adshares technology is likely to become GoogleAds successor. Web3 revolution is already taking place, and no one ever approached the decentralization of the advertising sector like this project. With such a high throughput (1 million transactions per second) and such early adoption you might as well say they are a sleeping giant. RTB is old-fashioned, web3 blockchain solutions are the future.

There’s no need to wait, because with Adshares web3 protocol the future is today. Join the revolution!
We encourage Advertisers, Publishers, Creators, Artists, Writers and Influencers from all over the world to help us recreate reality in a decentralized and transparent manner.

About the Adshares:
Adshares is a 100% decentralized advertisement marketplace, and the first major real time bidding (RTB) successor. It is a Web3 protocol for programmable advertisement with more than 200M ad impressions per month and 500+ publishers.

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Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers

EIN News | September 13, 2023

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels. New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more. “Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.” Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster. Join Alliant at the Advanced Advertising Summit as part of NYC TV Week. About Alliant Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.

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Businesses Increase Spend on Digital Advertising But Shift Platform Priorities

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023. Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets. “Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.” More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally. Emburse will continue to track the shift in corporate expenses as the year goes on. To view the full infographic and learn more about the data, visit emburse.com/learn/digital-ad-spending. About Emburse Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes. Our mission is to humanize work by eliminating manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives. For more information on Emburse, visit emburse.com, or follow our social channels at @Emburse.

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PwC Report Shows Promising Results for First Adform Campaign with Utiq

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud-free environment via Adform’s DSP and ID Fusion. The campaign which ran in Germany is evidence that the partnership between Utiq and Adform will positively impact campaign performance. The results are: 25% improved frequency compared to other first-party ID solutions 3.75x increase in unique impressions in Safari and Firefox compared to browsers including third-party cookies (eg. Chrome) 100% of traffic was found to be fraud-free Having launched on 1st June, Utiq is a joint venture between four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone, to provide a digital advertising platform as an alternative to third-party cookies. Adform’s ID Fusion, the award-winning agnostic first-party ID solution that began in March 2020, is the exclusive Utiq DSP partner at launch. The report from PwC follows a longstanding relationship with Adform to validate and analyse real-world performance in line with the company's ethos of leading with transparency. PwC has previously validated the ID Fusion product and reviewed Adform FLOW, demonstrating Adform’s commitment to transparency and efficiency in the advertising supply chain. Jochen Schlosser, chief technology officer, Adform, comments: “As the exclusive DSP to Utiq at launch, we’re delighted to see the success of the first campaign results. We’ve been on board with Utiq’s vision from the start which aligns with our vision for a scaled ID solution to lift programmatic into the cookieless world. Our joint work with PwC suggests that Utiq and ID Fusion have a very promising future in the post-cookie world. Adform is proud to be a part of it.” William Harmer, chief product officer, Utiq, adds: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.” Sam Tomlinson, UK media & entertainment leader, PwC UK, says: “While this is an early stage pilot, the results of the testing so far have suggested that the Utiq ID is powerful in identifying and accurately targeting audiences in a world without third-party cookies. The results of our testing have also shown that these audiences are fraud-free. This combination will be particularly valuable after the deprecation of third-party cookies in Chrome and other browsers.” Oliver Dragic, executive manager, at pilot comments: “It's not long before third-party cookies are removed from Chrome. Using Adform´s DSP and ID Fusion with Utiq, we've now tested a new innovative approach to this cookie-free era - and the results speak for themselves. We are impressed with what we have achieved so far and look forward to continuing our partnership to achieve even better results.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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Alliant Launches New Streaming TV Subscriber & Viewership Audiences for Advertisers

EIN News | September 13, 2023

Alliant, the leading transaction-driven audience company, today announced the launch of a brand-new set of industry-leading audiences covering TV subscriber and viewership categories, paving the way for advertisers to deliver targeted advertising based on consumers’ streaming habits. The launch includes more than 250 audiences modeled from subscription and viewership data in combination with real transactional, demographic, and lifestyle insights. Alongside Alliant’s existing offering of more than 2,000 audiences, advertisers now have access to a growing number of TV-specific audience solutions for use across major platforms in programmatic, addressable TV, social, direct mail, and email channels. New categories within this launch include subscribers by service, audiences based on streaming subscription behavior such as loyalists and switchers, and known/deterministic TV viewership by genre, movies & shows, smart TV manufacturer, and more. “Streaming TV has permanently altered consumer behavior and changed the media landscape, and advertisers are eager to find new forms of data that help them monetize the shift,” said Donna Hamilton, Chief Innovation Officer, Alliant. “Alliant is thrilled to expand upon our audiences to offer a more comprehensive set of TV viewership segments that can help advertisers navigate these new and emerging behaviors. By opening the door to subscriber and viewing habits, we can help brands align their products with certain content preferences, while also opening the door for the streaming services themselves to better reach their customers or lapsed subscribers.” Alliant’s TV segments are available across all major data exchanges, TV Platforms and DSPs, including LiveRamp Data Store, Beeswax, Freewheel, Cadent, Madhive, and The Trade Desk and can be pushed to any MVPD, Programmer, or Broadcaster. Join Alliant at the Advanced Advertising Summit as part of NYC TV Week. About Alliant Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NAI Membership, NQI certification from Neutronian, and quarterly quality scoring with Truthset.

Read More

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Businesses Increase Spend on Digital Advertising But Shift Platform Priorities

Business Wire | July 17, 2023

Emburse, the global leader in spend optimization, released new information today about corporate online advertising spend in May 2023. The data reveals that despite macroeconomic concerns, companies are on track to spend more on search and social advertising in 2023 than in 2022. As companies seek ways to be more efficient with their budgets, they are shifting which platforms they prioritize with their ad dollars, but have not slowed ad spending overall. According to the data released in an infographic today, the top three vendors by share of advertising spend, in order, are Google, Meta, and LinkedIn. Spending on Twitter declined 54% from May 2022 to May 2023, while companies are putting more money toward Gen Z-oriented social media platforms. ByteDance, which owns Tiktok, saw a 55% increase, and Snap, which owns Snapchat, a 41% increase from May 2022 to May 2023. Companies invested 6% more in digital advertising in the first five months of 2023 than in the same period in 2022. Emburse also reported increased investment in newer business applications like chat-based AI tools. For example, the amount spent on OpenAI increased 3,266% from May 2022 to May 2023. Although many people expected companies to reduce spend overall this year, instead the company has seen an effort to better align business values with their budgets. “Online advertising is an essential business function, even as companies look to establish lasting efficiency with their budgets and better manage spending practices,” said Emburse’s Chief Experience Officer Johann Wrede. “Many of our customers entered 2023 ready to make changes with a shifting economy, and found that concentrating their ad dollars on platforms that are giving them high value with little tumult is the way to make a longer-term impact on their bottom line.” More than 18,000 companies trust Emburse for its corporate card and spend management solution, Emburse Spend, representing over $80 billion in spending transactions a year. Emburse tracks corporate financial trends, such as the SpendSmart Travel Trends report, which in Q1 2023 revealed that the number of domestic and international flights, hotels, and car rentals increased year-over-year. Investments also increased across all measurements, with the amount spent on flights increasing by 85% domestically and 178% internationally. Emburse will continue to track the shift in corporate expenses as the year goes on. To view the full infographic and learn more about the data, visit emburse.com/learn/digital-ad-spending. About Emburse Emburse is the global leader in spend optimization. Our expense, travel management, purchasing and accounts payable, and payments solutions are trusted by more than 12 million business professionals, including CFOs, finance teams, and travelers. More than 18,000 organizations in 120 countries, including FORTUNE 100 corporations, high-growth startups, public sector agencies, and nonprofits, count on our intelligent automation, sophisticated analytics, and unmatched spend control to streamline processes, increase spend visibility, enhance compliance, and deliver positive financial outcomes. Our mission is to humanize work by eliminating manual, time-consuming tasks, so our customers and their teams can focus on what matters most in their personal and professional lives. For more information on Emburse, visit emburse.com, or follow our social channels at @Emburse.

Read More

Advertiser Platforms

PwC Report Shows Promising Results for First Adform Campaign with Utiq

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud-free environment via Adform’s DSP and ID Fusion. The campaign which ran in Germany is evidence that the partnership between Utiq and Adform will positively impact campaign performance. The results are: 25% improved frequency compared to other first-party ID solutions 3.75x increase in unique impressions in Safari and Firefox compared to browsers including third-party cookies (eg. Chrome) 100% of traffic was found to be fraud-free Having launched on 1st June, Utiq is a joint venture between four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone, to provide a digital advertising platform as an alternative to third-party cookies. Adform’s ID Fusion, the award-winning agnostic first-party ID solution that began in March 2020, is the exclusive Utiq DSP partner at launch. The report from PwC follows a longstanding relationship with Adform to validate and analyse real-world performance in line with the company's ethos of leading with transparency. PwC has previously validated the ID Fusion product and reviewed Adform FLOW, demonstrating Adform’s commitment to transparency and efficiency in the advertising supply chain. Jochen Schlosser, chief technology officer, Adform, comments: “As the exclusive DSP to Utiq at launch, we’re delighted to see the success of the first campaign results. We’ve been on board with Utiq’s vision from the start which aligns with our vision for a scaled ID solution to lift programmatic into the cookieless world. Our joint work with PwC suggests that Utiq and ID Fusion have a very promising future in the post-cookie world. Adform is proud to be a part of it.” William Harmer, chief product officer, Utiq, adds: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.” Sam Tomlinson, UK media & entertainment leader, PwC UK, says: “While this is an early stage pilot, the results of the testing so far have suggested that the Utiq ID is powerful in identifying and accurately targeting audiences in a world without third-party cookies. The results of our testing have also shown that these audiences are fraud-free. This combination will be particularly valuable after the deprecation of third-party cookies in Chrome and other browsers.” Oliver Dragic, executive manager, at pilot comments: “It's not long before third-party cookies are removed from Chrome. Using Adform´s DSP and ID Fusion with Utiq, we've now tested a new innovative approach to this cookie-free era - and the results speak for themselves. We are impressed with what we have achieved so far and look forward to continuing our partnership to achieve even better results.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

Read More

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